Content marketing is the digital tactic du jour among the new media elite, but it's not enough just to produce content. Today's savviest digital enterprises must relate to their audience with content that motivates, involves, captivates and excites the user, because that's the content that drives results. So how are the top enterprises using content marketing today? What methods do they employ for developing, distributing and analyzing their content related performance? This month's Website Magazine feature answers these important questions and others to help set your enterprise on a profitable course down the content marketing road. CM STATISTICS UNLEASHED Content marketing has captured the attention of the digerati for two reasons. Primarily, it is accessible from a cost and development perspective. Secondly, it flat out works. When marketers receive a return on their content investment, they're going to keep at it. Today, enterprises are aggressively testing different tactics, distributing content...
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