One of the most effective ways for Web designers to help meet a company's goals and achieve the digital success they so desire, is by implementing navigational elements on their website designs that propel users forward through the sales lead funnel. It is, after all, one of the only ways that designers can directly influence conversions which clearly plays a direct role in an enterprises' success. Let's take a look at some of those envelope pushing, mind blowing, facemelting Web design techniques and tactics that are helping Web pros across various industries drive customers to take decisive, positive action. Floating Navigation "Floating (or fixed) navigation is a great way to ensure the user can move freely throughout the site at any time," said Josh Farkas, the founder of Cubicle Ninjas. A floating navigational menu (see image A) rests along the top (or bottom) of a website. Since it's in a...
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