One of the SEO failures many enterprises make today is not taking advantage of semantic markup the code that's written to define the context of the content enclosed within it. While the use of semantic markup doesn't guarantee that a website will improve its search result position, there are most definitely some interesting benefits. Sites using semantic markup increase the chance that information from their websites will appear on search results as rich snippets that's big. Since these listings are more noticeable to users, they receive more clicks (in theory, of course) and carry the potential to provide value to digital enterprises by way of a higher click through rate (CTR), which many suspect is now a heavily weighted factor in ranking. But the use of Microdata and semantic markup is almost woefully underutilized. BuiltWith reports that just 2.5 percent of the top 10,000 websites were using Microdata and just...
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