Traffic Jam! Traffic can come from anywhere, whether it's paid, earned or owned, but knowing where to look is half the battle. While it's a relatively simple process to sort our marketing efforts into these three categories, it's much more difficult to extend energies and resources across all possible channels. From search and social to video destinations and news wires, 'Net workers can amass traffic in both predictable and unexpected ways. Moreover, we'd be remiss to forget, the traffic producing power of advertising and affiliate networks. Many of these traffic sources are detailed here, but you'll find the remainder of the list and more on the Web at wsm.co trafficsources13. Each enterprise must strategize where to spend their resources (time and money) or all the trafficgenerating possibilities can be expensive and cumbersome to implement. As someone responsible for digital acquisition, you are likely already familiar with the destinations discussed in...
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