Thanks to an audience of more than 1 billion monthly active members, Facebook doesn't just have big data it has enormous data, and the world's largest social network is finally ready to put that data to good use with the release of Graph Search. Facebook is ready, but are brand marketers? Graph Search Explained Facebook's previous search functionality was lackluster at best, because it only turned up results for people, pages, groups or apps before directing users to Bing search results. Graph Search aims to solve this problem by allowing users to conduct phrase based queries to discover alternative information based on data that Facebook has collected from its members over time. For example, someone can conduct a search for "music my friends like," and Graph Search will provide that person with a personalized list of musicians and bands that their friends have liked, along with other data, including the...
To read the rest of this article and receive free Website Magazine in-print:
Subscribe for Free