IF YOU OFFER, THEY WILL CLAIM According to Facebook COO Sheryl Sandberg, the social network's Facebook Offers program has been catching on with consumers, as 42 million plus users have already claimed deals. The service was met with some hesitation when the company announced that it would be encouraging businesses to run offers on the site, but if Sandberg's statistics tell merchants anything, it is that this program may be worth the investment sooner than later. The COO revealed that ads delivered in the newsfeed (like offers) drive eight times more offline sales than display ads on the side of the page. PaaS Out Microsoft has finally announced the general availability of Windows Azure Media, a cloud based service that provides scaling capabilities for streaming on demand video to consumers on any device. This new Platform as a Service (which works a lot like a Backend as a Service solution)...
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