Content marketing is the digital tactic du jour among the new media elite, but it's no longer enough to just "produce" and "distribute" content. Today's savviest digital enterprises must relate to their audiences with content that motivates, involves, captivates and excites in any and every format, because that's the way to drive results. Depending on your vantage point, you might think digital marketers have all gone content crazy. They are feverishly developing and distributing content, but too few enterprises are implementing strategies in this far more crowded and demanding environment. This is a rather serious problem for brands both large and small. How are enterprises using content marketing today? What methods do they employ for developing, distributing and analyzing their content related performance? This month's Website Magazine feature aims to answer these important questions (and others) and help set your enterprise on a profitable course down the content marketing road....
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