Complementing Your Marketing Buy with an Online Campaign Using a Second-Tier Pay-Per-Click Search Engine

Marketers have been quick to accept the Internet as an advertising tool, committing the lion’s share of dollars toward Pay-Per-Click (PPC) advertising with industry leaders Google and Yahoo!, which generate nearly 92 percent of the PPC market revenue.Complementary use of 2nd-tier PPC search engines, however, exposes a marketer’s message to the remaining audience with greater ROI. Advertising with the right 2nd-tier PPC network that follows the industry’s best practices offers the best chance to cost-effectively increase online sales.