Localization: Challenges & Benefits

English may be the current lingua franca of the Web, but times are changing. A figure found in a recent report by the CommonSense Advisory Board states that an English only site can be read by 23.2% of the global online population. Localization is no longer an option. Global Retailers without multilingual websites, or the ability to perform currency conversions, are a dying breed. Read more on language and currency localization in the following white paper...

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