Just Released! Live Chat Effectiveness, 2012

In partnership with the e-tailing group, the industry’s most complete research on the effectiveness of live chat technology is now available. Here’s just a couple of examples of what the report concludes: Live Chat has reached a tipping point of favorability and adoption. Sites without live chat are behind. Chat – done well – creates “fans” of the technology who shop more, buy more, and rely on chat as a primary communication method.

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