Website visitors are the most likely prospects to purchase your products and services. Web analytics solutions can actually identify your website visitors - including where they came from and what they are looking for - and help you turn them into sales leads in real-time. This whitepaper will explain how it works.
One of the most effective and often overlooked lead generation tools for any business is their website. While a website is often thought of as more of a collateral piece than a lead generation tool, it is the first place that prospective buyers go to find out information on a company's products and service offerings. That makes a website one of the
best resources for generating high-quality leads, assuming the website can identify
who those visitors are,
where they came from, and
what they are looking for.