There's plenty to learn from the top digital brands featured in Web 100. With intense marketplace competition, these companies race to create innovative technologies, utilize emerging best practice techniques and implement third-party integrations to appease investors, better the user experience and ultimately improve their bottom line.
To provide an accurate comparison of the companies that control the majority share of voice in their respective industries (through traffic, social media and more), Web 100 looks at the Web's top brands within six separate sectors: finance, lifestyle, retail/consumer goods, news and media, technology and service providers.
THE DIGITAL TRINITY
Through investing resources into acquisition (and retention), analysis (and optimization) and infrastructure (and reliability), the dominant market providers featured in Web 100 abide (knowingly or not) by the Digital Trinity, a guiding principle of what it takes to succeed on the Web and the baseline criteria for Web 100.