About Our Data

ANALYTICS FROM COMPETE.COM

UNIQUE VISITORS

This data counts how many unique individual people visit the site per month (from the U.S. only). Keep in mind that visitors are only counted once, regardless of how many times they visit the site in a month's span.

COMPETITIVE RANK BY UNIQUE VISITORS (UVS)

A company's competitive rank by UVS is where the researched site ranks among similar sites.

ANALYTICS FROM SEMRUSH.COM

SE TRAFFIC

The estimated number of visitors coming from the first 20 search results (per month).

SE TRAFFIC PRICE

The estimated cost of purchasing the same number of visitors through Ads.

AD TRAFFIC

The estimated number of visitors coming from Ads (per month).

ADS TRAFFIC PRICE

The estimated expenses the site has for advertising in Ads (per month).

BUILTWITH.COM TECHNOLOGY

TECH INFO

BuiltWith is a website profiler tool that helps developers, researchers, designers and (now) Web 100 editors find out what technologies websites are using.

SOCIAL MEDIA

PRESENCE

As collected from verified Facebook and Twitter accounts.

CASE STUDIES/RESEARCH

BUY-ABILITY

Every website is selling something. From e-commerce solutions to brand promotion, we measure buy-ability by how well and quickly a company achieves this.

USABILITY

Web 100 companies have set the benchmark for usability. While seemingly subjective, this is a factor we just couldn't keep out. To make conclusions on usability, we looked at case studies, recent improvements and spoke to company reps.