No one does satire better than The Onion, a newspaper that claims to be "America's Finest News Source." Originally, the publication was started as a free print publication that was distributed only in various large cities across the U.S., but thanks to the Internet The Onion has seen significant growth.
The best social media brands are usually, as the name implies, media companies, and The Onion does it just as well as anybody (if not better). The site (and its sister publication, The A.V. Club) has a prominent presence on major social networks like Facebook and Twitter, plus secondary sites like Tumblr. By participating in and fully utilizing all of these different social avenues to promote and link to the latest Onion content for its interested fans/followers, The Onion expanded its reach in a way that its print edition never could.
Parties interested in advertising on The Onion or The A.V. Club's websites, have a variety of potions available, including homepage ads, video buyouts, masthead buyouts, story-page buyouts or customized content created specifically for the brand. Each of these options is available on both theonion.com and avclub.com.
A significant amount of online content is digested by users on mobile devices these days, a fact that The Onion was not going to let go unnoticed. That is why, in addition to a mobile-optimized website, the company also created a series of mobile applications for the iPhone, iPad and Android devices. These apps let users easily navigate the interface to look for all of the latest Onion content whether they're at home, on the bus or anywhere else they take their mobile devices.
That's right - The Onion has grown so popular that it has also decided to cash in and created its own e-commerce store on store.theonion.com, which runs on the Pinnacle Cart e-commerce platform.