--- title: Digital Advertising News, Tips & Trends | Website Magazine | Amberly Dressler description: Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) # Amberly Dressler Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) by [A Look at How to Monetize Podcasts](https://www.websitemagazine.com/advertising/a-look-at-how-to-monetize-podcasts) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![A Look at How to Monetize Podcasts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/podcasts-2-1-1-1.png)](https://www.websitemagazine.com/advertising/a-look-at-how-to-monetize-podcasts) [The chances are great that you have either listened to a podcast, thought about starting one or have been ...](https://www.websitemagazine.com/advertising/a-look-at-how-to-monetize-podcasts) [Advertisers, Baby Boomers Watch YouTube Too](https://www.websitemagazine.com/advertising/advertisers-baby-boomers-watch-youtube-too) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Advertisers, Baby Boomers Watch YouTube Too](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtubefd57f88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png)](https://www.websitemagazine.com/advertising/advertisers-baby-boomers-watch-youtube-too) [Eighteen year olds to thirty-somethings may be watching YouTube in droves, but they are not the only ones. As ...](https://www.websitemagazine.com/advertising/advertisers-baby-boomers-watch-youtube-too) [Tips, Trends and Transparency in Video Advertising](https://www.websitemagazine.com/advertising/tips-trends-and-transparency-in-video-advertising) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Tips, Trends and Transparency in Video Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/roi-question-Jan-22-2023-11-47-34-4209-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/tips-trends-and-transparency-in-video-advertising) [Over the past year, Facebook came to video advertisers with its hat in its hands announcing issues with video ...](https://www.websitemagazine.com/advertising/tips-trends-and-transparency-in-video-advertising) [How YouTube Advertisers Get It Wrong](https://www.websitemagazine.com/advertising/how-youtube-advertisers-get-it-wrong) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![How YouTube Advertisers Get It Wrong](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube_200x200-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/how-youtube-advertisers-get-it-wrong) [Identifying a brand's target audience is one of the most effective ways a marketer can spend their time in ...](https://www.websitemagazine.com/advertising/how-youtube-advertisers-get-it-wrong) [5 Best Practices for Improving the Viewability of Digital Ads](https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![5 Best Practices for Improving the Viewability of Digital Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/digital-lights-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads) [Getting your digital ad seen by its intended audience shouldn't be a struggle - as viewability isn't even a ...](https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads) [Stat Watch: Highs & Lows of Programmatic Advertising](https://www.websitemagazine.com/advertising/stat-watch-highs-lows-of-programmatic-advertising) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Stat Watch: Highs & Lows of Programmatic Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/statwatch2-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/stat-watch-highs-lows-of-programmatic-advertising) [A Garter forecast from 2011 suggested that by 2017 chief marketing officers (CMOs) would spend more on IT ...](https://www.websitemagazine.com/advertising/stat-watch-highs-lows-of-programmatic-advertising) [Quick Guide to Native Advertising Success](https://www.websitemagazine.com/advertising/guide-to-native-advertising-success) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Quick Guide to Native Advertising Success](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content-writing_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/guide-to-native-advertising-success) [The tactic of offering paid content in the same form (and look and feel) as the site on which it is hosted is ...](https://www.websitemagazine.com/advertising/guide-to-native-advertising-success) [By the Numbers...Social & Search's Newest Returns](https://www.websitemagazine.com/advertising/by-the-numbers-social-and-searchs-newest-returns) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![By the Numbers...Social & Search's Newest Returns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/percentage-icon-2-1-1-1.png)](https://www.websitemagazine.com/advertising/by-the-numbers-social-and-searchs-newest-returns) [Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, ...](https://www.websitemagazine.com/advertising/by-the-numbers-social-and-searchs-newest-returns) [Sorting Through the Digital Advertising Mess](https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Sorting Through the Digital Advertising Mess](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/advertising-concept_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess) [With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems ...](https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess) [Don't Show High-Paying Job Ads to the Little Ladies](https://www.websitemagazine.com/advertising/dont-show-high-paying-job-ads-to-the-little-ladies) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Don't Show High-Paying Job Ads to the Little Ladies](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-24-2344-PM-3-2-2.png)](https://www.websitemagazine.com/advertising/dont-show-high-paying-job-ads-to-the-little-ladies) [Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search ...](https://www.websitemagazine.com/advertising/dont-show-high-paying-job-ads-to-the-little-ladies) [A Shiny New Metric: Ad Viewability Rate](https://www.websitemagazine.com/advertising/a-shiny-new-metric-ad-viewability-rate) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![A Shiny New Metric: Ad Viewability Rate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-May-01-2023-08-23-31-9700-PM.png)](https://www.websitemagazine.com/advertising/a-shiny-new-metric-ad-viewability-rate) [There's a conversation happening that should prove interesting to online advertisers - viewability as an ad ...](https://www.websitemagazine.com/advertising/a-shiny-new-metric-ad-viewability-rate) [AOL Advertisers - You've Got Ad Inventory](https://www.websitemagazine.com/advertising/aol-advertisers-you-ve-got-ad-inventory) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![AOL Advertisers - You've Got Ad Inventory](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mouse-click_100x100-4-1-1-1.png)](https://www.websitemagazine.com/advertising/aol-advertisers-you-ve-got-ad-inventory) [Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels ...](https://www.websitemagazine.com/advertising/aol-advertisers-you-ve-got-ad-inventory) [Digital Influence & Advertising](https://www.websitemagazine.com/advertising/digital-influence-and-advertising) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Digital Influence & Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-4.png)](https://www.websitemagazine.com/advertising/digital-influence-and-advertising) [Each Super Bowl, big brands reach into their deep pockets to call attention to their business for the purpose ...](https://www.websitemagazine.com/advertising/digital-influence-and-advertising) [Video Ads Driving Major Action](https://www.websitemagazine.com/advertising/video-ads-driving-major-action) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Video Ads Driving Major Action](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-18-29-7501-PM.png)](https://www.websitemagazine.com/advertising/video-ads-driving-major-action) [If the goal of advertising is to get users to take action, digital brands seriously need to consider ...](https://www.websitemagazine.com/advertising/video-ads-driving-major-action) [DoubleClick Breaks the Internet](https://www.websitemagazine.com/advertising/doubleclick-breaks-the-internet) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![DoubleClick Breaks the Internet](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/break-links_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/doubleclick-breaks-the-internet) [Kim Kardashian may have tried to break the Internet but Google kind of succeeded. For a short time last week, ...](https://www.websitemagazine.com/advertising/doubleclick-breaks-the-internet) [Build Rich Social Ads Yourself](https://www.websitemagazine.com/advertising/build-rich-social-ads-yourself) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Build Rich Social Ads Yourself](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/diy-blocks_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/build-rich-social-ads-yourself) [Social marketers often have hours, not months to build a campaign. This, according to A. J. Vernet, global VP ...](https://www.websitemagazine.com/advertising/build-rich-social-ads-yourself) [Local Biz Demand More Targeting for Online Ads](https://www.websitemagazine.com/advertising/local-biz-demand-more-targeting-for-online-ads) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Local Biz Demand More Targeting for Online Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/borrell-associates_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/local-biz-demand-more-targeting-for-online-ads) [Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and ...](https://www.websitemagazine.com/advertising/local-biz-demand-more-targeting-for-online-ads) [Money-Transfer Co. Banks on Mobile, Paid Search](https://www.websitemagazine.com/advertising/money-transfer-co-banks-on-mobile-paid-search) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Money-Transfer Co. Banks on Mobile, Paid Search](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/xoom-100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/money-transfer-co-banks-on-mobile-paid-search) [Consumers use their mobile devices for a variety of reasons - to look up directions, to research products, to ...](https://www.websitemagazine.com/advertising/money-transfer-co-banks-on-mobile-paid-search) [Marketing Automation Beyond the Inbox](https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Marketing Automation Beyond the Inbox](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo_logo_100x100-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox) [Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead ...](https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox) [American Express is the Big Oscar Winner](https://www.websitemagazine.com/advertising/american-express-is-the-big-oscar-winner) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![American Express is the Big Oscar Winner](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-Apr-10-2023-12-59-01-9080-PM-1-1.png)](https://www.websitemagazine.com/advertising/american-express-is-the-big-oscar-winner) [Matthew McConaughey and Cate Blanchett may have taken home Oscars for Best Actor and Best Actress, ...](https://www.websitemagazine.com/advertising/american-express-is-the-big-oscar-winner) [Epom Receives Multimillion Dollar Investment](https://www.websitemagazine.com/advertising/epom-receives-multimillion-dollar-funding) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Epom Receives Multimillion Dollar Investment](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/epom_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/epom-receives-multimillion-dollar-funding) [In an exclusive to Website Magazine, Epom, an ad server for display, mobile, applications and video, ...](https://www.websitemagazine.com/advertising/epom-receives-multimillion-dollar-funding) [Across the Pond: Black Friday vs. Cyber Monday \[Infographic\]](https://www.websitemagazine.com/advertising/across-the-pond-black-friday-vs-cyber-monday-infographic) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Across the Pond: Black Friday vs. Cyber Monday \[Infographic\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/affiliatewindow_avatar_100x100-Jan-22-2023-11-53-08-1436-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/across-the-pond-black-friday-vs-cyber-monday-infographic) [Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape. There are ...](https://www.websitemagazine.com/advertising/across-the-pond-black-friday-vs-cyber-monday-infographic) [Local Mobile Ad Spend Up, Targeting Drilled Down](https://www.websitemagazine.com/advertising/local-mobile-ad-spend-up-targeting-drilled-down) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Local Mobile Ad Spend Up, Targeting Drilled Down](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/voodoovox_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/local-mobile-ad-spend-up-targeting-drilled-down) [BIA/Kelsey predicts a 49.3 percent annual growth in local mobile ad spending through 2017, but many ...](https://www.websitemagazine.com/advertising/local-mobile-ad-spend-up-targeting-drilled-down) [How One of the Biggest Names in Beauty Names a Digital Agency](https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![How One of the Biggest Names in Beauty Names a Digital Agency](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/loreal_usa_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency) [L'Oreal USA - one of the most-recognized names in the beauty market - is not resting on its laurels when it ...](https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency) [For the Love of Auto Advertising](https://www.websitemagazine.com/advertising/for-the-love-of-auto-advertising-) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![For the Love of Auto Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jumptap_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/for-the-love-of-auto-advertising-) [Whether it's a sign of the economy or mobile usage in general, the fact is the number of "automotive ...](https://www.websitemagazine.com/advertising/for-the-love-of-auto-advertising-) [Future Brite for SiteScout](https://www.websitemagazine.com/advertising/future-brite-for-site-scout) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Future Brite for SiteScout](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sitescout_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/future-brite-for-site-scout) [In business, there are clear signs you made it. And, when you get to a stage where you can execute on ...](https://www.websitemagazine.com/advertising/future-brite-for-site-scout) [Mobile a Big Deal for Group-Buying Sector](https://www.websitemagazine.com/advertising/mobile-a-big-deal-for-group-buying-sector) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Mobile a Big Deal for Group-Buying Sector](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-53-20-7659-PM-3-1-1.png)](https://www.websitemagazine.com/advertising/mobile-a-big-deal-for-group-buying-sector) [A shift in consumer trends and purchasing habits makes it evident that some sectors are increasingly suited ...](https://www.websitemagazine.com/advertising/mobile-a-big-deal-for-group-buying-sector) [Media Management Moves to 2013](https://www.websitemagazine.com/advertising/media-management-moves) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![Media Management Moves to 2013](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/integrate_logo_300x300-Jan-22-2023-11-40-41-8841-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/media-management-moves) [If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, ...](https://www.websitemagazine.com/advertising/media-management-moves) [United States of Gamers](https://www.websitemagazine.com/advertising/united-states-of-gamers) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) [![United States of Gamers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jumptap-mini-Jan-22-2023-11-46-39-3813-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/united-states-of-gamers) [Ever wonder what people in our Nation's capital are up to or even the person in line ahead of you at the ...](https://www.websitemagazine.com/advertising/united-states-of-gamers) #### Subscribe to Our Newsletter! 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