--- title: Digital Advertising News, Tips & Trends | Website Magazine | Claude Denton description: Claude Denton is Nanigans' co-founder and CTO. Prior to Nanigans, he was Co-Founder and CTO of CourseAdvisor. Claude holds 16 patents and four applications in communications and video processing architecture. Claude has BS and MS degrees in electrical engineering and computer science from MIT. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Claude Denton Claude Denton is Nanigans' co-founder and CTO. Prior to Nanigans, he was Co-Founder and CTO of CourseAdvisor. Claude holds 16 patents and four applications in communications and video processing architecture. Claude has BS and MS degrees in electrical engineering and computer science from MIT. by [Why Battle Over Advertising Attribution When Incrementality Can Win the War?](https://www.websitemagazine.com/advertising/why-battle-over-advertising-attribution-when-incrementality-can-win-the-war) [by Claude Denton](https://www.websitemagazine.com/advertising/author/claude-denton) [![Why Battle Over Advertising Attribution When Incrementality Can Win the War?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/attribution8926f98ec5e163acbc5dff0000ff1aaa-1-1-1-1.png)](https://www.websitemagazine.com/advertising/why-battle-over-advertising-attribution-when-incrementality-can-win-the-war) [If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising ...](https://www.websitemagazine.com/advertising/why-battle-over-advertising-attribution-when-incrementality-can-win-the-war) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)