--- title: Digital Advertising News, Tips & Trends | Website Magazine | Matt Swan description: Matt Swan is a Client Strategist at Digital Window, where he works with advertisers on affiliate campaigns and conducts market research. He has experience in account management and business development, and regularly contributes to industry sites like Econsultancy, A4U, and The Marketing Lounge. He sits on the research committee at the IAB Affiliate Marketing Council and has conducted research on the mobile network sector and m-commerce. Prior to his current role, he was an Account Director at dgm, managing the Account Management team and top brands. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Matt Swan](https://www.websitemagazine.com/hubfs/Author%20Photos/Matt%20Swan.jpg) # Matt Swan Matt Swan is a Client Strategist at Digital Window, where he works with advertisers on affiliate campaigns and conducts market research. He has experience in account management and business development, and regularly contributes to industry sites like Econsultancy, A4U, and The Marketing Lounge. He sits on the research committee at the IAB Affiliate Marketing Council and has conducted research on the mobile network sector and m-commerce. Prior to his current role, he was an Account Director at dgm, managing the Account Management team and top brands. by [10 Habits of Highly Effective Advertisers](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-advertisers) [by Matt Swan](https://www.websitemagazine.com/advertising/author/matt-swan) [![10 Habits of Highly Effective Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-advertisers) [Affiliate marketing is based on a simple premise - publishers drive traffic to an advertiser's site and they ...](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-advertisers) [Evaluating the ROI of a Performance Marketing Campaign](https://www.websitemagazine.com/advertising/evaluating-the-roi-of-a-performance-marketing-campaign) [by Matt Swan](https://www.websitemagazine.com/advertising/author/matt-swan) [![Evaluating the ROI of a Performance Marketing Campaign](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-May-01-2023-08-23-31-9700-PM.png)](https://www.websitemagazine.com/advertising/evaluating-the-roi-of-a-performance-marketing-campaign) [The customer path to conversion is a complex journey and one that spans across a number of touch points. As a ...](https://www.websitemagazine.com/advertising/evaluating-the-roi-of-a-performance-marketing-campaign) [Advertising Predictions for Black Friday/Cyber Monday](https://www.websitemagazine.com/advertising/advertising-predictions-for-black-friday-cyber-monday) [by Matt Swan](https://www.websitemagazine.com/advertising/author/matt-swan) [![Advertising Predictions for Black Friday/Cyber Monday](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/holidayonlineshopping_4-Jan-22-2023-11-52-41-4176-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/advertising-predictions-for-black-friday-cyber-monday) [With Christmas fast approaching, there are two days that really stand out within the online calendar - Black ...](https://www.websitemagazine.com/advertising/advertising-predictions-for-black-friday-cyber-monday) #### Subscribe to Our Newsletter! 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