---
title: Digital Advertising News, Tips & Trends | Website Magazine | Pete Prestipino
description: "Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization."
---
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# Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.
[mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)
by
[Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes)
[Sell-side platform Pubmatic has had enough with advertising fraud. The company recently announced its new ...](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes)
[One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers)
[For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online ...](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers)
[People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp)
[To meet the demands and expectations of today's users, enterprises need to augment their understanding of ...](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp)
[Consistency Rules & The Role of Video Advertising Frequency](https://www.websitemagazine.com/advertising/consistency-rules-the-role-of-video-advertising-frequency)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/consistency-rules-the-role-of-video-advertising-frequency)
[Advertising is not a one-time affair - it requires consistency if it's going to work. Video advertising ...](https://www.websitemagazine.com/advertising/consistency-rules-the-role-of-video-advertising-frequency)
[QUICK HIT: Fighting The Good Video Ad Fraud Fight](https://www.websitemagazine.com/advertising/quick-hit-fighting-the-good-video-ad-fraud-fight)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/quick-hit-fighting-the-good-video-ad-fraud-fight)
[Fraud is top of mind with digital advertisers but is the industry doing enough? Well, it depends greatly on ...](https://www.websitemagazine.com/advertising/quick-hit-fighting-the-good-video-ad-fraud-fight)
[Bidding Strategies at AdWords in Focus](https://www.websitemagazine.com/advertising/bidding-strategies-at-adwords-in-focus)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/bidding-strategies-at-adwords-in-focus)
[If there is one digital profession that will likely be replaced by the convergence of machine learning and ...](https://www.websitemagazine.com/advertising/bidding-strategies-at-adwords-in-focus)
[Increase Inbound Call Volume with Google's Call Bid Adjustments](https://www.websitemagazine.com/advertising/increase-inbound-call-volume-with-googles-call-bid-adjustments)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/increase-inbound-call-volume-with-googles-call-bid-adjustments)
[Did you know that pay-per-call technology solutions have been around for nearly two decades? While it has not ...](https://www.websitemagazine.com/advertising/increase-inbound-call-volume-with-googles-call-bid-adjustments)
[Can Facebook Beat Google?](https://www.websitemagazine.com/advertising/can-facebook-beat-google)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/can-facebook-beat-google)
[Facebook continues to narrow the gap on Google's lead in digital advertising thanks in part to the growth of ...](https://www.websitemagazine.com/advertising/can-facebook-beat-google)
[Maximize Conversions from AdWords Automatically](https://www.websitemagazine.com/advertising/maximize-conversions-from-adwords-automatically)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/maximize-conversions-from-adwords-automatically)
[Google has introduced a new Smart Bidding strategy that intends to set the right bid for each auction in ...](https://www.websitemagazine.com/advertising/maximize-conversions-from-adwords-automatically)
[Practical Tips for Programmatic Ad Buying](https://www.websitemagazine.com/advertising/practical-tips-for-programmatic-ad-buying)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/practical-tips-for-programmatic-ad-buying)
[Digital advertising today is much different than just a few short years ago. Programmatic advertising is the ...](https://www.websitemagazine.com/advertising/practical-tips-for-programmatic-ad-buying)
[Advertising to the Information Seekers](https://www.websitemagazine.com/advertising/advertising-to-the-information-seekers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/advertising-to-the-information-seekers)
[Question-and-answer site Quora, which first launched an advertising product last year, recently introduced a ...](https://www.websitemagazine.com/advertising/advertising-to-the-information-seekers)
[Viewability Data From ComScore Brings Digital Ad Fraud in Focus](https://www.websitemagazine.com/advertising/viewability-data-from-comscore-brings-digital-ad-fraud-in-focus)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/viewability-data-from-comscore-brings-digital-ad-fraud-in-focus)
[With ad fraud remaining a top concern for digital advertisers, comScore has announced it will be offering a ...](https://www.websitemagazine.com/advertising/viewability-data-from-comscore-brings-digital-ad-fraud-in-focus)
[Is Ad Blocking Really That Bad?](https://www.websitemagazine.com/advertising/is-ad-blocking-really-that-bad)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/is-ad-blocking-really-that-bad)
[Digital advertising and 'Net publishers are concerned about ad blocking and its numerous implications, but ...](https://www.websitemagazine.com/advertising/is-ad-blocking-really-that-bad)
[Google AdSense Debuts New Experiments](https://www.websitemagazine.com/advertising/google-adsense-debuts-new-experiments)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-adsense-debuts-new-experiments)
[There's no better way to improve your digital presence (and revenue) than to conduct tests, right? Right. ...](https://www.websitemagazine.com/advertising/google-adsense-debuts-new-experiments)
[Advertisers Peeved with Google's Removal of Function Words in Exact Match](https://www.websitemagazine.com/advertising/advertisers-peeved-with-googles-removal-of-function-words-in-exact-match)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/advertisers-peeved-with-googles-removal-of-function-words-in-exact-match)
[Google recently announced it has changed the behavior of how close variants works in Google AdWords - and ...](https://www.websitemagazine.com/advertising/advertisers-peeved-with-googles-removal-of-function-words-in-exact-match)
[Google to Collapse Unfilled Ad Units for AdSense](https://www.websitemagazine.com/advertising/google-to-collapse-unfilled-ad-units-for-adsense)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-to-collapse-unfilled-ad-units-for-adsense)
[For several months now, AdSense publishers (affiliates) have had the ability to opt in to a program that ...](https://www.websitemagazine.com/advertising/google-to-collapse-unfilled-ad-units-for-adsense)
[Is This a Better Keyword Tool for Digital Advertisers?](https://www.websitemagazine.com/advertising/is-this-a-better-keyword-tool-for-digital-advertisers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/is-this-a-better-keyword-tool-for-digital-advertisers)
[Online advertising software and service provider WordStream has unveiled a new and vastly improved keyword ...](https://www.websitemagazine.com/advertising/is-this-a-better-keyword-tool-for-digital-advertisers)
[Mobile Ad Spend Poised to Double by 2021](https://www.websitemagazine.com/advertising/mobile-ad-spend-poised-to-double-by-2021)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/mobile-ad-spend-poised-to-double-by-2021)
[By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from ...](https://www.websitemagazine.com/advertising/mobile-ad-spend-poised-to-double-by-2021)
[Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows](https://www.websitemagazine.com/advertising/video-ad-completion-rates-reach-new-highs-while-fraud-rates-see-new-lows)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/video-ad-completion-rates-reach-new-highs-while-fraud-rates-see-new-lows)
[Video advertising may be coming into its own. Extreme Reach, a provider of video ad technology, recently ...](https://www.websitemagazine.com/advertising/video-ad-completion-rates-reach-new-highs-while-fraud-rates-see-new-lows)
[QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score](https://www.websitemagazine.com/advertising/quick-hit-spotting-fraudulent-web-traffic-with-clean-score)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/quick-hit-spotting-fraudulent-web-traffic-with-clean-score)
[Advertisers are concerned, and rightly so, about fraudulent traffic in advance of the holiday season. ...](https://www.websitemagazine.com/advertising/quick-hit-spotting-fraudulent-web-traffic-with-clean-score)
[The Biggest Threat to Google & Facebook Revenues](https://www.websitemagazine.com/advertising/the-biggest-threat-to-google-facebook-revenues)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/the-biggest-threat-to-google-facebook-revenues)
[Ask any digital advertising professional which platforms receive the bulk of their promotional budget and ...](https://www.websitemagazine.com/advertising/the-biggest-threat-to-google-facebook-revenues)
[90 Percent of Affiliate Marketing is Not Disclosed to Users](https://www.websitemagazine.com/advertising/90-percent-of-affiliate-marketing-is-not-disclosed-to-users)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/90-percent-of-affiliate-marketing-is-not-disclosed-to-users)
[The Federal Trade Commission requires that whenever you are being paid to post something you make the ...](https://www.websitemagazine.com/advertising/90-percent-of-affiliate-marketing-is-not-disclosed-to-users)
[Use In-Market Audiences to Find Ideal Consumers](https://www.websitemagazine.com/advertising/use-in-market-audiences-to-find-ideal-consumers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/use-in-market-audiences-to-find-ideal-consumers)
[If advertisers cannot target consumers, they will move their spend to another channel or publisher. Targeting ...](https://www.websitemagazine.com/advertising/use-in-market-audiences-to-find-ideal-consumers)
[Embrace the Spin: Leveraging Performance Advertising for Public Relations](https://www.websitemagazine.com/advertising/embrace-the-spin-leveraging-performance-advertising-for-public-relations)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/embrace-the-spin-leveraging-performance-advertising-for-public-relations)
[Today's enterprises often look at search-based advertising programs exclusively as a means to drive ...](https://www.websitemagazine.com/advertising/embrace-the-spin-leveraging-performance-advertising-for-public-relations)
[Get Rich Quick With Native AdSense Ads](https://www.websitemagazine.com/advertising/get-rich-quick-with-native-adsense-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/get-rich-quick-with-native-adsense-ads)
[As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any ...](https://www.websitemagazine.com/advertising/get-rich-quick-with-native-adsense-ads)
[Value Exchange Ads Lead to Higher Engagement](https://www.websitemagazine.com/advertising/value-exchange-ads-lead-to-higher-engagement)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/value-exchange-ads-lead-to-higher-engagement)
[Rewarded advertisements - also known as "value exchange" ads - allow users to earn in-app currency or unlock ...](https://www.websitemagazine.com/advertising/value-exchange-ads-lead-to-higher-engagement)
[The Biggest Bot Network](https://www.websitemagazine.com/advertising/the-biggest-bot-network)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/the-biggest-bot-network)
[Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises ...](https://www.websitemagazine.com/advertising/the-biggest-bot-network)
[Compare Your Ad Campaigns Against Competitors](https://www.websitemagazine.com/advertising/compare-your-ad-campaigns-against-competitors)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/compare-your-ad-campaigns-against-competitors)
[Brands promoting their goods and services via Bing Ads can now add competitive metrics (aka share-of-voice ...](https://www.websitemagazine.com/advertising/compare-your-ad-campaigns-against-competitors)
[Bid Management & Optimization of Bing Search with Adobe Ad Cloud](https://www.websitemagazine.com/advertising/bid-management-optimization-of-bing-search-with-adobe-ad-cloud)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/bid-management-optimization-of-bing-search-with-adobe-ad-cloud)
[Adobe Advertising Cloud recently announced that it now offers three new enhancements to bid management and ...](https://www.websitemagazine.com/advertising/bid-management-optimization-of-bing-search-with-adobe-ad-cloud)
[Competitive Discovery & the Real Value of App Ads](https://www.websitemagazine.com/advertising/competive-discovery-the-real-value-of-app-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/competive-discovery-the-real-value-of-app-ads)
[How do your mobile app advertising campaigns compare to those of your competitors? You're about to find out. ...](https://www.websitemagazine.com/advertising/competive-discovery-the-real-value-of-app-ads)
[Adobe & the Connected Advertising Experience](https://www.websitemagazine.com/advertising/adobe-the-connected-advertising-experience)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/adobe-the-connected-advertising-experience)
[Digital ubiquity is fast approaching and consumers are connecting whenever and wherever they can - including ...](https://www.websitemagazine.com/advertising/adobe-the-connected-advertising-experience)
[Rediscover Visitors With Remarketing Ads](https://www.websitemagazine.com/advertising/rediscover-visitors-with-remarketing-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/rediscover-visitors-with-remarketing-ads)
[Your best prospects may have already visited your online store but never purchased anything; what are you ...](https://www.websitemagazine.com/advertising/rediscover-visitors-with-remarketing-ads)
[Dramatic Changes to Google's Sitelinks on Mobile Search Results](https://www.websitemagazine.com/advertising/dramatic-changes-to-sitelink-on-google-mobile-search)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/dramatic-changes-to-sitelink-on-google-mobile-search)
[The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - ...](https://www.websitemagazine.com/advertising/dramatic-changes-to-sitelink-on-google-mobile-search)
[How Smart Are Your Display Campaigns?](https://www.websitemagazine.com/advertising/how-smart-are-your-display-campagins)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/how-smart-are-your-display-campagins)
[The secret to successful advertising campaigns relies on the brand's ability to deliver the right creative ...](https://www.websitemagazine.com/advertising/how-smart-are-your-display-campagins)
[Dynamic Search Ads Get Optimized at AdWords](https://www.websitemagazine.com/advertising/dynamic-search-ads-get-optimized-at-adwords)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/dynamic-search-ads-get-optimized-at-adwords)
[Machine learning and the trend toward automation are changing the face of digital advertising in a big way. ...](https://www.websitemagazine.com/advertising/dynamic-search-ads-get-optimized-at-adwords)
[Determine Ad Tech's Impact on Page Performance](https://www.websitemagazine.com/advertising/determine-ad-techs-impact-on-page-performance)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/determine-ad-techs-impact-on-page-performance)
[Programmatic advertising marketplace OpenX announced the launch of a free Chrome tool/extension that will ...](https://www.websitemagazine.com/advertising/determine-ad-techs-impact-on-page-performance)
[Discovering Better Inventory with Smaato](https://www.websitemagazine.com/advertising/discovering-better-inventory-with-smaato)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/discovering-better-inventory-with-smaato)
[Smaato released its Demand Platform (SDX) back in 2016 to provide its partners the ability to specify the ...](https://www.websitemagazine.com/advertising/discovering-better-inventory-with-smaato)
[Exploring the Opportunities in Programmatic Advertising](https://www.websitemagazine.com/advertising/exploring-the-opportunities-in-programmatic-advertising)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/exploring-the-opportunities-in-programmatic-advertising)
[Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ...](https://www.websitemagazine.com/advertising/exploring-the-opportunities-in-programmatic-advertising)
[The Transformation of Native Ad Experiences Has Begun](https://www.websitemagazine.com/advertising/the-transformation-of-native-ad-experiences-has-begun)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/the-transformation-of-native-ad-experiences-has-begun)
[Native programmatic is appealing to both publishers and advertisers and the industry is just now beginning to ...](https://www.websitemagazine.com/advertising/the-transformation-of-native-ad-experiences-has-begun)
[Unlocking & Enhancing the User Experience with Affiliate Links](https://www.websitemagazine.com/advertising/enhance-the-user-experience-with-affiliate-links)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/enhance-the-user-experience-with-affiliate-links)
[Content monetization platform VigLink announced a partnership with MSN in early February 2017. The ...](https://www.websitemagazine.com/advertising/enhance-the-user-experience-with-affiliate-links)
[YouTube Mobilizes Live Streams; Introduces Monetization](https://www.websitemagazine.com/advertising/youtube-mobilizes-live-streams-introduces-monetization)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/youtube-mobilizes-live-streams-introduces-monetization)
[YouTube announced two rather major improvements to their network this week and it's captured the attention of ...](https://www.websitemagazine.com/advertising/youtube-mobilizes-live-streams-introduces-monetization)
[Everbody Panic! Malvertising on the Rise.](https://www.websitemagazine.com/advertising/everbody-panic-malvertising-on-the-rise)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/everbody-panic-malvertising-on-the-rise)
[Digital threat management solution RiskIQ released its annual malvertising report and it appears 2016 had a ...](https://www.websitemagazine.com/advertising/everbody-panic-malvertising-on-the-rise)
[QUICK HIT: Ad Creative to Capture User Attention](https://www.websitemagazine.com/advertising/quick-hit-ad-creative-to-capture-user-attention)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/quick-hit-ad-creative-to-capture-user-attention)
[An eye-tracking study from Fairfax Media takes a closer look at which online ad creative elements best ...](https://www.websitemagazine.com/advertising/quick-hit-ad-creative-to-capture-user-attention)
[Bing Adds Ad Extension Scheduling; Take Some Time Off](https://www.websitemagazine.com/advertising/bing-adds-ad-extension-scheduling-take-some-time-off)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/bing-adds-ad-extension-scheduling-take-some-time-off)
[Efficiency is the name of the game in advertising management, and that means using the features that ad ...](https://www.websitemagazine.com/advertising/bing-adds-ad-extension-scheduling-take-some-time-off)
[Making YouTube 'Better' for Advertisers & Consumers](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers)
[Google announced changes that will allow advertisers and agencies to better measure their campaigns and reach ...](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers)
[AOL Rethinks the Digital Ad](https://www.websitemagazine.com/advertising/aol-rethinks-the-digital-ad)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/aol-rethinks-the-digital-ad)
[AOL is introducing new ad formats that aim to re-conceptualize digital advertising. One of AOL's new ad ...](https://www.websitemagazine.com/advertising/aol-rethinks-the-digital-ad)
[Ad Balance for AdSense Publishers](https://www.websitemagazine.com/advertising/ad-balance-for-adsense-publishers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/ad-balance-for-adsense-publishers)
[Google is introducing a new service that will enable AdSense publishers to show fewer ads on a particular ...](https://www.websitemagazine.com/advertising/ad-balance-for-adsense-publishers)
[Bing App Install Ads \[Sneak Peek\]](https://www.websitemagazine.com/advertising/sneak-peek-of-bings-app-install-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[![Bing App Install Ads \[Sneak Peek\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-47-19-5101-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/sneak-peek-of-bings-app-install-ads)
[Bing is testing the ability for advertisers to promote applications listed in Apple's App Store or Google ...](https://www.websitemagazine.com/advertising/sneak-peek-of-bings-app-install-ads)
[Showcase Products & Services In Bing's Structured Snippets](https://www.websitemagazine.com/advertising/showcase-products-and-services-in-bings-structured-snippets)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/showcase-products-and-services-in-bings-structured-snippets)
[Bing has begun rolling out Structured Snippets for text ads. Taking the same approach as Google, Structured ...](https://www.websitemagazine.com/advertising/showcase-products-and-services-in-bings-structured-snippets)
[How Google AdWords Works: A Primer for SEM Newbies (PART 1)](https://www.websitemagazine.com/advertising/how-google-adwords-works-a-primer-for-sem-newbies)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/how-google-adwords-works-a-primer-for-sem-newbies)
[The benefits of advertising through Google's AdWords program should be obvious - it enables you to target ...](https://www.websitemagazine.com/advertising/how-google-adwords-works-a-primer-for-sem-newbies)
[Detect & Eliminate Digital Adversaries](https://www.websitemagazine.com/advertising/detect-and-eliminate-digital-adversaries)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/detect-and-eliminate-digital-adversaries)
[Accenture and security solution Endgame have created a "threat hunting" as-a-service offering designed to ...](https://www.websitemagazine.com/advertising/detect-and-eliminate-digital-adversaries)
[AMPing Up the Ad Speed](https://www.websitemagazine.com/advertising/amping-up-the-ad-speed)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/amping-up-the-ad-speed)
[Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the ...](https://www.websitemagazine.com/advertising/amping-up-the-ad-speed)
[The Merge: Video Ads and Native Inventory](https://www.websitemagazine.com/advertising/the-merge-video-ads-and-native-inventory)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/the-merge-video-ads-and-native-inventory)
[Native advertising is expected to rise to $21 billion by 2018, and it has incredible potential to drastically ...](https://www.websitemagazine.com/advertising/the-merge-video-ads-and-native-inventory)
[Invalid Traffic & The Programmatic Problem](https://www.websitemagazine.com/advertising/invalid-traffic-and-the-programmatic-problem)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/invalid-traffic-and-the-programmatic-problem)
[Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global ...](https://www.websitemagazine.com/advertising/invalid-traffic-and-the-programmatic-problem)
[Bright Ideas in Digital Advertising](https://www.websitemagazine.com/advertising/bright-ideas-in-digital-advertising)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/bright-ideas-in-digital-advertising)
[Digital advertising revenue in the U.S. reached $15 billion in Q3 2015, making it the single highest quarter ...](https://www.websitemagazine.com/advertising/bright-ideas-in-digital-advertising)
[From Purchase History to Ad Targeting](https://www.websitemagazine.com/advertising/from-purchase-history-to-ad-targeting)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/from-purchase-history-to-ad-targeting)
[Cardlytics (which has built an incredibly large database of user purchase histories collected from credit ...](https://www.websitemagazine.com/advertising/from-purchase-history-to-ad-targeting)
[Will Google's Sidebar Ads Ever Return?](https://www.websitemagazine.com/advertising/will-googles-sidebar-ads-ever-return)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/will-googles-sidebar-ads-ever-return)
[Digital advertisers did a double-take at Google AdWords announcement they are removing ads from the right ...](https://www.websitemagazine.com/advertising/will-googles-sidebar-ads-ever-return)
[The Future of Leaner, Lighter Ads](https://www.websitemagazine.com/advertising/the-future-of-leaner-lighter-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/the-future-of-leaner-lighter-ads)
[Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which ...](https://www.websitemagazine.com/advertising/the-future-of-leaner-lighter-ads)
[Programmatic with Publishers in Mind](https://www.websitemagazine.com/advertising/programmatic-with-publishers-in-mind)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/programmatic-with-publishers-in-mind)
[Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way ...](https://www.websitemagazine.com/advertising/programmatic-with-publishers-in-mind)
[Pubfood and the Rise of Header Bidding for Publishers](https://www.websitemagazine.com/advertising/pubfood-and-the-rise-of-header-bidding-for-publishers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/pubfood-and-the-rise-of-header-bidding-for-publishers)
[Automation is rapidly transforming digital advertising, reducing media-buying inefficiencies and improving ...](https://www.websitemagazine.com/advertising/pubfood-and-the-rise-of-header-bidding-for-publishers)
[Changes to UET at Bing Ads](https://www.websitemagazine.com/advertising/changes-to-uet-at-bing-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/changes-to-uet-at-bing-ads)
[Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. ...](https://www.websitemagazine.com/advertising/changes-to-uet-at-bing-ads)
[Stat Watch: The Impact of Ad Blocking](https://www.websitemagazine.com/advertising/stat-watch-the-impact-of-ad-blocking)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/stat-watch-the-impact-of-ad-blocking)
[Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital ...](https://www.websitemagazine.com/advertising/stat-watch-the-impact-of-ad-blocking)
[Tackling Programmatic Ad Fraud with...Hardware?](https://www.websitemagazine.com/advertising/tackling-programmatic-ad-fraud-with-hardware)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/tackling-programmatic-ad-fraud-with-hardware)
[As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. ...](https://www.websitemagazine.com/advertising/tackling-programmatic-ad-fraud-with-hardware)
[Rejecting Video Ad View Definition](https://www.websitemagazine.com/advertising/rejecting-video-ad-view-definition)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/rejecting-video-ad-view-definition)
[Eighty-two percent of advertising professionals feel the current definition of a "view" for desktop video ads ...](https://www.websitemagazine.com/advertising/rejecting-video-ad-view-definition)
[Mobile App Ad Campaigns and the Fraud Threat](https://www.websitemagazine.com/advertising/mobile-app-ad-campaigns-and-the-fraud-threat)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/mobile-app-ad-campaigns-and-the-fraud-threat)
[Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting ...](https://www.websitemagazine.com/advertising/mobile-app-ad-campaigns-and-the-fraud-threat)
[Selling Private (Ad) Inventory](https://www.websitemagazine.com/advertising/selling-private-ad-inventory)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/selling-private-ad-inventory)
[As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and ...](https://www.websitemagazine.com/advertising/selling-private-ad-inventory)
[Putting an End to Fraud in Programmatic Advertising](https://www.websitemagazine.com/advertising/putting-and-end-to-fraud-in-programmatic-advertising)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/putting-and-end-to-fraud-in-programmatic-advertising)
[Digital advertisers are perpetually on the virtual look out for ways to eliminate (or at least reduce) fraud ...](https://www.websitemagazine.com/advertising/putting-and-end-to-fraud-in-programmatic-advertising)
[Google Converting Flash Ads to HTML5](https://www.websitemagazine.com/advertising/google-converting-flash-ads-to-html5)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-converting-flash-ads-to-html5)
[Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically ...](https://www.websitemagazine.com/advertising/google-converting-flash-ads-to-html5)
[Contextual Ads for Mobile Pubs with Infolinks' InFold](https://www.websitemagazine.com/advertising/contextual-ads-for-mobile-pubs-with-infolinks-infold)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/contextual-ads-for-mobile-pubs-with-infolinks-infold)
[Digital advertising platform Infolinks, recently launched a new mobile version of its InFold contextual ...](https://www.websitemagazine.com/advertising/contextual-ads-for-mobile-pubs-with-infolinks-infold)
[Tumblr Opens App Up to New Ad Display](https://www.websitemagazine.com/advertising/tumblr-opens-app-up-to-new-ad-display)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/tumblr-opens-app-up-to-new-ad-display)
[As more consumers continue to flock to social media, networks are constantly looking for ways to capitalize ...](https://www.websitemagazine.com/advertising/tumblr-opens-app-up-to-new-ad-display)
[Google Consumer Surveys Arrive, Publishers Rejoice-ish](https://www.websitemagazine.com/advertising/google-consumer-surveys-arrive-publishers-rejoice-ish)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-consumer-surveys-arrive-publishers-rejoice-ish)
[Google has a new program available for website owners looking to generate some additional revenue from their ...](https://www.websitemagazine.com/advertising/google-consumer-surveys-arrive-publishers-rejoice-ish)
[Finding the Causal Impact of Ad Viewability](https://www.websitemagazine.com/advertising/finding-the-causal-impact-of-ad-viewability)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/finding-the-causal-impact-of-ad-viewability)
[Integral Ad Science released a new product in late September that provides insights into the impact that ad ...](https://www.websitemagazine.com/advertising/finding-the-causal-impact-of-ad-viewability)
[Fraud Detection for the Programmatic Age](https://www.websitemagazine.com/advertising/fraud-detection-for-the-programmatic-age)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/fraud-detection-for-the-programmatic-age)
[Just because digital advertising is faster and more efficient should in no way mean it is not subject to ...](https://www.websitemagazine.com/advertising/fraud-detection-for-the-programmatic-age)
[Live Video Gaming Platform Twitch Heads to Amazon](https://www.websitemagazine.com/advertising/live-video-gaming-platform-twitch-heads-to-amazon)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/live-video-gaming-platform-twitch-heads-to-amazon)
[Amazon announced this week that it will acquire Twitch Interactive, a live video platform for gamers. The ...](https://www.websitemagazine.com/advertising/live-video-gaming-platform-twitch-heads-to-amazon)
[Product Listing Ads in Major Investment from Brands](https://www.websitemagazine.com/advertising/product-listing-ads-in-major-investment-from-brands)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/product-listing-ads-in-major-investment-from-brands)
[Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are ...](https://www.websitemagazine.com/advertising/product-listing-ads-in-major-investment-from-brands)
[Exact Match and Negative Keywords Arrive in eZanga's AdPad](https://www.websitemagazine.com/advertising/exact-match-and-negative-keywords-arrive-in-ezangas-adpad)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/exact-match-and-negative-keywords-arrive-in-ezangas-adpad)
[Digital ad network eZanga has released three new features to its AdPad platform. The solution now offers ...](https://www.websitemagazine.com/advertising/exact-match-and-negative-keywords-arrive-in-ezangas-adpad)
[Mobile Ads Driving Engagement, Secondary Actions and Purchases](https://www.websitemagazine.com/advertising/mobile-ads-driving-engagement-secondary-actions-and-purchases)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/mobile-ads-driving-engagement-secondary-actions-and-purchases)
[Mobile ad targeting and personalization improvements are paying off as mobile ad engagement has more than ...](https://www.websitemagazine.com/advertising/mobile-ads-driving-engagement-secondary-actions-and-purchases)
[For Influencers, Display Ads Decline in Favor of Social Sponsorship](https://www.websitemagazine.com/advertising/display-ads-decline-in-favor-of-social-sponsorship)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/display-ads-decline-in-favor-of-social-sponsorship)
[IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has ...](https://www.websitemagazine.com/advertising/display-ads-decline-in-favor-of-social-sponsorship)
[Yahoo Gets More Programmatic](https://www.websitemagazine.com/advertising/yahoo-gets-more-programmatic)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/yahoo-gets-more-programmatic)
[Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming ...](https://www.websitemagazine.com/advertising/yahoo-gets-more-programmatic)
[434,216 New Ad Formats Offered by Google](https://www.websitemagazine.com/advertising/434-216-new-ad-formats-offered-by-google)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/434-216-new-ad-formats-offered-by-google)
[This week Google announced it is now making it possible to create custom ad sizes. This capability will ...](https://www.websitemagazine.com/advertising/434-216-new-ad-formats-offered-by-google)
[December Brings BIG Engagement Increases for Facebook Promotions](https://www.websitemagazine.com/advertising/december-brings-big-engagement-increases-for-facebook-promotions)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/december-brings-big-engagement-increases-for-facebook-promotions)
[What's the best month to run a Facebook promotion? December, of course - so get going! App building platform ...](https://www.websitemagazine.com/advertising/december-brings-big-engagement-increases-for-facebook-promotions)
[Motivation-Based Ad Targeting for Video](https://www.websitemagazine.com/advertising/motivation-based-ad-targeting-for-video)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/motivation-based-ad-targeting-for-video)
[Two innovative software companies are joining forces to offer marketers and advertisers the ability to ...](https://www.websitemagazine.com/advertising/motivation-based-ad-targeting-for-video)
[Ad Network Offering Up Access to FBX](https://www.websitemagazine.com/advertising/ad-network-offering-up-access-to-fbx)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/ad-network-offering-up-access-to-fbx)
[It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to ...](https://www.websitemagazine.com/advertising/ad-network-offering-up-access-to-fbx)
[Merging Banner Ads and Performance Marketing](https://www.websitemagazine.com/advertising/merging-banner-ads-and-performance-marketing)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/merging-banner-ads-and-performance-marketing)
[Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow ...](https://www.websitemagazine.com/advertising/merging-banner-ads-and-performance-marketing)
[Mobile Video Set to Dominate in 2014](https://www.websitemagazine.com/advertising/mobile-video-set-to-dominate)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/mobile-video-set-to-dominate)
[A new report from social video platform Unruly Media may encourage you to add video to your digital ...](https://www.websitemagazine.com/advertising/mobile-video-set-to-dominate)
[Skype Powering Click-to-Call on Bing](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)
[Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling ...](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)
[Adsense Offers HTTPS Ad Code](https://www.websitemagazine.com/advertising/adsense-offers-https-ad-code)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/adsense-offers-https-ad-code)
[For years Web publishers using Adsense have been unable to display advertisements on secure pages (HTTPS). ...](https://www.websitemagazine.com/advertising/adsense-offers-https-ad-code)
[Bot Traffic Affecting Ad Budgets Big Time](https://www.websitemagazine.com/advertising/bot-traffic-affecting-ad-budgets-big-time)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/bot-traffic-affecting-ad-budgets-big-time)
[Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new ...](https://www.websitemagazine.com/advertising/bot-traffic-affecting-ad-budgets-big-time)
[Wix Users Launch Ad Campaigns with Infolinks](https://www.websitemagazine.com/advertising/wix-users-launch-ad-campaigns-with-infolinks)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/wix-users-launch-ad-campaigns-with-infolinks)
[Digital advertising network Infolinks announced an integration with Web-publishing platform Wix and its new ...](https://www.websitemagazine.com/advertising/wix-users-launch-ad-campaigns-with-infolinks)
[Foursquare Offers Self-Serve Ads](https://www.websitemagazine.com/advertising/foursquare-offers-self-serve-ads)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/foursquare-offers-self-serve-ads)
[Local-mobile check-in application Foursquare has introduced a self-serve advertising service for local ...](https://www.websitemagazine.com/advertising/foursquare-offers-self-serve-ads)
[Walmart Leads in Google PLA Impressions](https://www.websitemagazine.com/advertising/walmart-leads-the-pla-way)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/walmart-leads-the-pla-way)
[Google's Product Listing Ads have changed the digital face of advertising for ecommerce merchants - well, at ...](https://www.websitemagazine.com/advertising/walmart-leads-the-pla-way)
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[](https://www.websitemagazine.com/advertising/sitelinks-get-detailed-in-adwords-enhanced-campaigns)
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[Connecting Audiences & Publishers in Media Buying](https://www.websitemagazine.com/advertising/connecting-audiences-and-publishers-in-media-buying)
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[](https://www.websitemagazine.com/advertising/connecting-audiences-and-publishers-in-media-buying)
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[Bing Change History Connects Action to Results](https://www.websitemagazine.com/advertising/bing-change-history-connects-action-to-results)
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[](https://www.websitemagazine.com/advertising/bing-change-history-connects-action-to-results)
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[Facebook News Feed Ads Outperforming Google](https://www.websitemagazine.com/advertising/facebook-news-feeds-ads-outperforming-google)
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[](https://www.websitemagazine.com/advertising/facebook-news-feeds-ads-outperforming-google)
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[Ad Keyword Distribution Visualized](https://www.websitemagazine.com/advertising/ad-keyword-distribution-visualized)
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[](https://www.websitemagazine.com/advertising/ad-keyword-distribution-visualized)
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[BIG LIST of Digital Ad Formats](https://www.websitemagazine.com/advertising/big-list-of-digital-ad-formats)
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[](https://www.websitemagazine.com/advertising/big-list-of-digital-ad-formats)
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[5 Oughta Knows About Adwords Enhanced Campaigns](https://www.websitemagazine.com/advertising/5-oughta-knows-about-adwords-enhanced-campaigns)
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[](https://www.websitemagazine.com/advertising/5-oughta-knows-about-adwords-enhanced-campaigns)
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[Ad Research with RedBooks And WhatRunsWhere](https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere)
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[](https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere)
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[Paid Social Ads To Increase in 2013](https://www.websitemagazine.com/advertising/paid-social-ads-to-increase)
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[](https://www.websitemagazine.com/advertising/paid-social-ads-to-increase)
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[PPC Basics for Startup Web Workers](https://www.websitemagazine.com/advertising/ppc-basics-for-web-workers)
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[](https://www.websitemagazine.com/advertising/ppc-basics-for-web-workers)
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[Video Ad Spending Soars](https://www.websitemagazine.com/advertising/video-ad-spending-soars)
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[](https://www.websitemagazine.com/advertising/video-ad-spending-soars)
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[Contextual Ad Face-Off](https://www.websitemagazine.com/advertising/contextual-ad-faceoff-google-vs-bing-yahoo)
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[](https://www.websitemagazine.com/advertising/contextual-ad-faceoff-google-vs-bing-yahoo)
[Google has been the undisputed leader in search and Internet advertising for what seems like forever, and ...](https://www.websitemagazine.com/advertising/contextual-ad-faceoff-google-vs-bing-yahoo)
[Click Traffic and Impressions Grow in Q3](https://www.websitemagazine.com/advertising/quick-hit-click-traffic-and-impressions-grow-in-q3)
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[](https://www.websitemagazine.com/advertising/quick-hit-click-traffic-and-impressions-grow-in-q3)
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[Managed Mobile Ad Campaigns from DudaMobile](https://www.websitemagazine.com/advertising/managed-mobile-ad-campaigns-from-dudamobile)
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[](https://www.websitemagazine.com/advertising/managed-mobile-ad-campaigns-from-dudamobile)
[There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll ...](https://www.websitemagazine.com/advertising/managed-mobile-ad-campaigns-from-dudamobile)
[Next Gen CPC Bidding for the Holidays](https://www.websitemagazine.com/advertising/next-gen-cpc-bidding-for-the-holidays)
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[](https://www.websitemagazine.com/advertising/next-gen-cpc-bidding-for-the-holidays)
[Digital ad management platform Marin Software has released several enhancements to its bid optimization ...](https://www.websitemagazine.com/advertising/next-gen-cpc-bidding-for-the-holidays)
[Track Competitors on Google Display Network](https://www.websitemagazine.com/advertising/track-competitors-on-google-display-network)
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[](https://www.websitemagazine.com/advertising/track-competitors-on-google-display-network)
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[150 Digital Ad Networks to Explore](https://www.websitemagazine.com/advertising/150-digital-ad-networks-to-explore)
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[](https://www.websitemagazine.com/advertising/150-digital-ad-networks-to-explore)
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[Display Advertising Clicks](https://www.websitemagazine.com/advertising/display-advertising-clicks)
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[](https://www.websitemagazine.com/advertising/display-advertising-clicks)
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[PPC](https://www.websitemagazine.com/advertising/tag/ppc)
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[](https://www.websitemagazine.com/advertising/ppc-ad-management-comes-to-magento-connect)
[AdWords bid management application WordWatch announced an interesting integration with Ebay-owned ecommerce ...](https://www.websitemagazine.com/advertising/ppc-ad-management-comes-to-magento-connect)
[New Standard Ad Unit Portfolio from IAB](https://www.websitemagazine.com/advertising/new-standard-ad-unit-portfolio-from-iab)
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[](https://www.websitemagazine.com/advertising/new-standard-ad-unit-portfolio-from-iab)
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[Google Retiring AdSense for Domains](https://www.websitemagazine.com/advertising/google-retiring-adsense-for-domains)
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[](https://www.websitemagazine.com/advertising/google-retiring-adsense-for-domains)
[The end of domain parking is near. Google last month indicated that parked domains were in their crosshairs ...](https://www.websitemagazine.com/advertising/google-retiring-adsense-for-domains)
[Cookieless Device Identification with BlueCava](https://www.websitemagazine.com/advertising/cookieless-device-identification)
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[](https://www.websitemagazine.com/advertising/cookieless-device-identification)
[Device identification technology provider BlueCava released the latest version of its platform, providing an ...](https://www.websitemagazine.com/advertising/cookieless-device-identification)
[LiveRail Platform for Advertisers](https://www.websitemagazine.com/advertising/liverail-platform-for-advertisers)
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[](https://www.websitemagazine.com/advertising/liverail-platform-for-advertisers)
[Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For ...](https://www.websitemagazine.com/advertising/liverail-platform-for-advertisers)
[High Performance AdSense with Site Segmentation](https://www.websitemagazine.com/advertising/high-performance-adsense-with-site-segmentation)
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[](https://www.websitemagazine.com/advertising/high-performance-adsense-with-site-segmentation)
[The release of Google's AdSense program was an important turning point in the affiliate marketing industry. ...](https://www.websitemagazine.com/advertising/high-performance-adsense-with-site-segmentation)
[Mobile Ad Revenues in Canada](https://www.websitemagazine.com/advertising/mobile-ad-revenues-in-canada)
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[](https://www.websitemagazine.com/advertising/mobile-ad-revenues-in-canada)
[The Interactive Advertising Bureau of Canada announced that mobile advertising revenues in Canada grew 93% ...](https://www.websitemagazine.com/advertising/mobile-ad-revenues-in-canada)
[Kenshoo Local 2.0 for Mass Campaign Management](https://www.websitemagazine.com/advertising/kenshoo-local-2-0-for-mass-campaign-management)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/kenshoo-local-2-0-for-mass-campaign-management)
[Digital marketing software Kenshoo released a new version of its local search marketing and social ...](https://www.websitemagazine.com/advertising/kenshoo-local-2-0-for-mass-campaign-management)
[Google Boost Now Adwords Express](https://www.websitemagazine.com/advertising/google-boost-now-adwords-express)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-boost-now-adwords-express)
[Google is aiming to make even more headway into the small business advertising market with the general ...](https://www.websitemagazine.com/advertising/google-boost-now-adwords-express)
[Keyword Advertising on the Long Tail](https://www.websitemagazine.com/advertising/keyword-advertising-on-the-long-tail)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/keyword-advertising-on-the-long-tail)
[There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate ...](https://www.websitemagazine.com/advertising/keyword-advertising-on-the-long-tail)
[Private Video Ad Exchange from TubeMogul](https://www.websitemagazine.com/advertising/private-video-ad-exchange-from-tubemogul)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/private-video-ad-exchange-from-tubemogul)
[Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested ...](https://www.websitemagazine.com/advertising/private-video-ad-exchange-from-tubemogul)
[Bing adCenter Radius Targeting](https://www.websitemagazine.com/advertising/bing-adcenter-radius-targeting)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/bing-adcenter-radius-targeting)
[Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search ...](https://www.websitemagazine.com/advertising/bing-adcenter-radius-targeting)
[QuantCast Opts for Self Regulation with the DAA](https://www.websitemagazine.com/advertising/quantcast-opts-for-self-regulation-with-the-daa)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/quantcast-opts-for-self-regulation-with-the-daa)
[The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is ...](https://www.websitemagazine.com/advertising/quantcast-opts-for-self-regulation-with-the-daa)
[Remarketing With Amazon (and Triggit)](https://www.websitemagazine.com/advertising/remarketing-with-amazon-and-triggit)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/remarketing-with-amazon-and-triggit)
[Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on ...](https://www.websitemagazine.com/advertising/remarketing-with-amazon-and-triggit)
[PPC Mistakes](https://www.websitemagazine.com/advertising/ppc-mistakes)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/ppc-mistakes)
[As you build your PPC campaign, you could easily fall into some pitfalls along the way. Some may be ...](https://www.websitemagazine.com/advertising/ppc-mistakes)
[Google Cracks Down on Rogue Advertisers](https://www.websitemagazine.com/advertising/google-cracks-down-on-rogue-advertisers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-cracks-down-on-rogue-advertisers)
[Google has rogue advertisers in their crosshairs, announcing this week a few new requirements to its existing ...](https://www.websitemagazine.com/advertising/google-cracks-down-on-rogue-advertisers)
[Does Pay-Per-Call Really Ring Up the Revenue?](https://www.websitemagazine.com/advertising/does-pay-per-call-really-ring-up-the-revenue)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/does-pay-per-call-really-ring-up-the-revenue)
[Performance marketing company Pepperjam Network, now part of GSI Commerce, has partnered with call ...](https://www.websitemagazine.com/advertising/does-pay-per-call-really-ring-up-the-revenue)
[Appia's PPD Ad Network Arrives](https://www.websitemagazine.com/advertising/appias-ppd-ad-network)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/appias-ppd-ad-network)
[App marketplace Appia today launched a new performance based advertising network for app developers. The ...](https://www.websitemagazine.com/advertising/appias-ppd-ad-network)
[Grok-o-matic: Adwords Campaigns in Minutes](https://www.websitemagazine.com/advertising/grok-o-matic-adwords-campaigns-in-minutes)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/grok-o-matic-adwords-campaigns-in-minutes)
[Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in ...](https://www.websitemagazine.com/advertising/grok-o-matic-adwords-campaigns-in-minutes)
[Longer Headlines in Select Adwords Listings](https://www.websitemagazine.com/advertising/longer-headlines-in-select-adwords-listings)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/longer-headlines-in-select-adwords-listings)
[Google has never been one to shy away from testing its search results pages. It's latest test will enable ...](https://www.websitemagazine.com/advertising/longer-headlines-in-select-adwords-listings)
[Heads Up: SMX Is Coming; Are You Going?](https://www.websitemagazine.com/advertising/heads-up-smx-is-coming-are-you-going)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/heads-up-smx-is-coming-are-you-going)
[Just a quick heads up for Website Magazine readers. SMX West, one of the top conferences for Web ...](https://www.websitemagazine.com/advertising/heads-up-smx-is-coming-are-you-going)
[Google Global for Global Advertisers](https://www.websitemagazine.com/advertising/google-global-for-global-advertisers)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-global-for-global-advertisers)
[Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable ...](https://www.websitemagazine.com/advertising/google-global-for-global-advertisers)
[Cost-Per-View Ads at Google with TrueView](https://www.websitemagazine.com/advertising/cost-per-view-ads-at-google-with-trueview)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/cost-per-view-ads-at-google-with-trueview)
[Google anounced the release of a new video ad format dubbed TrueView Video Ads today. TrueView givers users ...](https://www.websitemagazine.com/advertising/cost-per-view-ads-at-google-with-trueview)
[AdSense Features to Be Thankful For](https://www.websitemagazine.com/advertising/adsense-features-to-be-thankful-for)
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[](https://www.websitemagazine.com/advertising/adsense-features-to-be-thankful-for)
[Adsense began rolling out its new interface to all publishers last week and, in short, it is something that ...](https://www.websitemagazine.com/advertising/adsense-features-to-be-thankful-for)
[Keyword-Level Tracking in Marchex Call Analytics](https://www.websitemagazine.com/advertising/keyword-level-tracking-in-marchex-call-analytics)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/keyword-level-tracking-in-marchex-call-analytics)
[Marchex just introduced keyword-level tracking to its Call Analytics product. The propietary technology ...](https://www.websitemagazine.com/advertising/keyword-level-tracking-in-marchex-call-analytics)
[Real-Time In-Stream Ad Creative Optimization at AdoTube](https://www.websitemagazine.com/advertising/real-time-in-stream-ad-creative-optimization-at-adotube)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/real-time-in-stream-ad-creative-optimization-at-adotube)
[In-stream video advertising provider AdoTube enahnced its platform's creative studio wizard, allowing ...](https://www.websitemagazine.com/advertising/real-time-in-stream-ad-creative-optimization-at-adotube)
[Optimal Ad Units Should Not Surprise You](https://www.websitemagazine.com/advertising/optimal-ad-units-should-not-surprise-you)
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[](https://www.websitemagazine.com/advertising/optimal-ad-units-should-not-surprise-you)
[Ad technology and service provider Unicast released a report measuring the results of various online ad ...](https://www.websitemagazine.com/advertising/optimal-ad-units-should-not-surprise-you)
[Scaling Online Advertising Applications](https://www.websitemagazine.com/advertising/scaling-online-advertising-applications)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/scaling-online-advertising-applications)
[Content delivery solution provider Mirror Image Internet has released a set of configurable online ...](https://www.websitemagazine.com/advertising/scaling-online-advertising-applications)
[Google ACE Tool Goes Global - Split Testing Adwords](https://www.websitemagazine.com/advertising/google-ace-tool-goes-global-split-testing-adwords)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-ace-tool-goes-global-split-testing-adwords)
[Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, ...](https://www.websitemagazine.com/advertising/google-ace-tool-goes-global-split-testing-adwords)
[Google Instant Driving Up Online Ad Prices](https://www.websitemagazine.com/advertising/google-instant-driving-up-online-ad-prices)
[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino)
[](https://www.websitemagazine.com/advertising/google-instant-driving-up-online-ad-prices)
[Google unveiled Google Instant today and it has the community of Web professionals (particularly those ...](https://www.websitemagazine.com/advertising/google-instant-driving-up-online-ad-prices)
[Digital Ad Spend Grows 47% in Q1 & Q2](https://www.websitemagazine.com/advertising/digital-ad-spend-grows-47-in-q1-and-q2)
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[](https://www.websitemagazine.com/advertising/digital-ad-spend-grows-47-in-q1-and-q2)
[Advertising technology company the Rubicon Project has released its tenth installment of its Online ...](https://www.websitemagazine.com/advertising/digital-ad-spend-grows-47-in-q1-and-q2)
[PPC Bid Management is Antiquated](https://www.websitemagazine.com/advertising/ppc-bid-management-is-antiquated)
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[](https://www.websitemagazine.com/advertising/ppc-bid-management-is-antiquated)
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