Social marketers often have hours, not months to build a campaign.
This, according to A. J. Vernet, global VP of social at Sizmek, is one of the reasons his company is giving advertisers, agencies and publishers, a new toolset that cuts down on the cost and time it takes to get an ad created and live. Sizmek, an open ad management company, recently launched a self-service toolset (a screenshot is below) for building and distributing rich media ads across major social properties (Facebook, Twitter, Pinterest and Tumblr) on any device.
Designers and marketers alike can enhance their social ads with video, photos, live-stream content, as well as commerce features like a store locator. What's more, these HTML5 units can be easily converted to IAB mobile "Rising Stars," ad units defined by the IAB as cutting-edge ad formats.
"At the rate that the social landscape is evolving and changing, brands are constantly fighting to break through the noise to reach their audience through authentic and creative messaging," said Denise Yanez, social strategist at Resolution Media. "Sizmek Social is not only a one-stop shop for creating those formats across channels, but delivering and optimizing that message at scale."
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