Competitive Discovery & the Real Value of App Ads

How do your mobile app advertising campaigns compare to those of your competitors? You're about to find out.

Mobile ad tech vendor AppLift recently announced the launch of a new reporting dashboard on its DataLift360 platform. The new " benchmark" dashboard aims to offer some much needed transparency and measurability in the app advertising ecosystem by providing advertisers with an opportunity to compare themselves against industry benchmarks.

AppLift's DataLift360 is perhaps the first mobile demand-side platform to offer up such granular, anonymized, real-time and indexed industry benchmarking data. The platform will enable advertisers to compare their performance based on install volume and effective cost per install (eCPI) by vertical or category, region and operating system, and highlight where advertisers may need to improve by bidding higher, adding additional supply sources or switching to a dynamic performance-based pricing model according to the company.
"App advertisers often perceive they are lacking relevant benchmarking data to compare their app advertising against similar apps' strategies," said Tim Koschella, CEO of AppLift. "At AppLift, we believe that knowledge is power and that benchmarking best equips advertisers to adapt their strategies more flexibly. Our industry benchmark dashboard lets advertisers gain insights on whether their pricing strategy and the resulting install volumes are competitive when benchmarked against industry peers, and to strategically use these insights to optimize their campaigns."