DC Storm; More PPC Tracking for Affiliates

A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm, a web analytics, tracking and PPC optimization provider calls the service Storm for Affiliates(tm).

The solution enables affiliates to link commission generated through their programs on affiliate networks with money spent on pay-per-click engines such as Google, Yahoo, and others. Sound familiar? It is - in fact, we've covered a few of these software solutions catering exclusively to affiliates in Affmeter and StatsJunky.

How it works (according to the release): Storm for Affiliates achieves this (hyper level of tracking) by using enhanced StormAnalytics tracking integrated with sales data imports from all of the major affiliate networks APIs and click and spend data from the PPC search engines API's. This means that data is collected, matched and aggregated automatically including any changes that are made to the status of a sale by the affiliate network.

Seth Richardson, CEO of DC Storm, said: "Affiliates are big PPC spenders however tracking commissions back to keywords and search terms that generated those sales has always been a challenge for affiliates. Storm for Affiliates takes the leg work out of tracking and reporting and presents the data within DC Storm's market leading digital marketing platform StormIQ. Affiliates are then able to utilise our robust reporting and dashboarding technologies as well as our PPC Optimisation technology StormOptimsier to help drive more revenue."