--- title: How One of the Biggest Names in Beauty Names a Digital Agency description: L'Oreal USA - one of the most-recognized names in the beauty market - is not resting on ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/loreal_usa_100x100-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # How One of the Biggest Names in Beauty Names a Digital Agency ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 07 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency](mailto:?Body=https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency) - Link Copied! ![How One of the Biggest Names in Beauty Names a Digital Agency](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/loreal_usa_100x100-2-1-1-1.png) L'Oreal USA - one of the most-recognized names in the beauty market - is not resting on its laurels when it comes to its presence in the digital media landscape. Instead, L'Oreal is on an aggressive path in growing its digital business and that includes naming a new digital agency of record - New York-based Digitas.  A comprehensive review process was conducted which was led by Agiliti, a digital consultancy. The review began with six agencies and was ultimately narrowed down to three. The process included a cultural immersion of the agencies to enable L'Oreal to understand the agency fully with whom it would be working. The rounds of review included participation by the company's key media partners, as well as current and ex-clients of the various digital agencies.  Digitas was awarded the business.  Digitas will play an important role as L'Oreal USA continues to drive innovation and experimentation in digital, which is critical to L'Oreal's global goal of gaining 1  billion new consumers by 2020. The move does not affect Labelium who will continue as L'Oreal USA's search agency of record for SEO and SEM. ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/advertising/author/amberly-dressler" }, "dateModified" : "2023-05-01T20:19:59.839Z", "datePublished" : "2013-11-07T06:00:00.000Z", "headline" : "How One of the Biggest Names in Beauty Names a Digital Agency", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/loreal_usa_100x100-2-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "How One of the Biggest Names in Beauty Names a Digital Agency", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```