Internet YP Ad Industry Just Got Interesting

AT&T Interactive and Idearc Media today announced that they have entered into a cross distribution agreement that will give advertisers and advertisers the opportunity to cross promote through online advertising placements on their leading local search websites. The two online properties will also share business profiles and other enhanced content from each other's advertisers.

"Cross distribution of advertisers across and creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."

No information was immediately presented on how advertisers will be presented (or on the actual revenue arrangement), but one could assume that for geographic areas where one company is weaker in ad listings than the other, each would tap the partner's database to present users with more listings.