AT&T Interactive and Idearc Media today announced that they have entered into a cross distribution agreement that will give YellowPages.com advertisers and SuperPages.com advertisers the opportunity to cross promote through online advertising placements on their leading local search websites. The two online properties will also share business profiles and other enhanced content from each other's advertisers.
"Cross distribution of advertisers across YellowPages.com and SuperPages.com creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."
No information was immediately presented on how advertisers will be presented (or on the actual revenue arrangement), but one could assume that for geographic areas where one company is weaker in ad listings than the other, each would tap the partner's database to present users with more listings.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.