---
title: Digital Advertising News, Tips & Trends | Website Magazine
description: Stay ahead of the game with Website Magazine's Digital Advertising News section. Get the latest tips, trends, and updates on Facebook, Amazon, and more to help your business navigate the ever-changing digital advertising landscape. Join our community of digital advertisers for high-quality, actionable content that drives better results.
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# Digital Advertising News, Tips & Trends from Website Magazine

 

Welcome to Website Magazine's Digital Advertising News section, your go-to source for the latest updates, tips, and trends in the world of digital advertising. Our blog content is dedicated to helping businesses of all sizes and industries navigate the rapidly-evolving digital advertising landscape.

 

From Facebook and Amazon advertising tips to small business advertising strategies, our team of expert contributors shares insights and best practices to help you optimize your advertising campaigns and drive better results. Whether you're a seasoned advertising professional or just getting started, our content is designed to educate, inform, and inspire you to take your advertising efforts to the next level.

 

Stay up-to-date with the latest news and trends in the advertising industry, and learn from real-world case studies and success stories from leading brands and businesses. We cover all aspects of digital advertising, including social media advertising, display advertising, programmatic advertising, mobile advertising, and more.

 

At Website Magazine's Digital Advertising News, we're committed to providing high-quality, actionable content that helps you achieve your advertising goals. So if you're looking for the latest digital advertising tips and insights, be sure to check back often and join our community of digital advertisers.

 by

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[Should You Be Reading PPC Hero?](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero)

[by Doug Hughes](https://www.websitemagazine.com/advertising/author/doug-hughes) 

[Pay-per-click (PPC) advertising can be a powerful tool for businesses looking to reach new customers and grow their online ...](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero)

[![Should You Be Reading PPC Hero?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gabriel-bassino-zEawlLdVloo-unsplash-1.jpg)](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero)

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[Should You Be Reading PPC Hero?](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero)

[by Doug Hughes](https://www.websitemagazine.com/advertising/author/doug-hughes) 

[![Should You Be Reading PPC Hero?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gabriel-bassino-zEawlLdVloo-unsplash-1.jpg)](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero) 

[Pay-per-click (PPC) advertising can be a powerful tool for businesses looking to reach new customers and grow ...](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero)

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click)

[by Travis Bliffen](https://www.websitemagazine.com/advertising/author/travis-bliffen) 

[![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) 

[Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In ...](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click)

[PPC , ](https://www.websitemagazine.com/advertising/tag/ppc) [Latest , ](https://www.websitemagazine.com/advertising/tag/latest) [Trending](https://www.websitemagazine.com/advertising/tag/trending) 

[2023 Google Ads for Lead Generation](https://www.websitemagazine.com/advertising/google-ads-for-lead-generation)

[by Doug Hughes](https://www.websitemagazine.com/advertising/author/doug-hughes) 

[![2023 Google Ads for Lead Generation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lead_gen-1.jpg)](https://www.websitemagazine.com/advertising/google-ads-for-lead-generation) 

[Introduction to Google Ads for Lead Generation in 2023 Google Ads is an advertising platform that allows ...](https://www.websitemagazine.com/advertising/google-ads-for-lead-generation)

[Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pubmatic2017-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes) 

[Sell-side platform Pubmatic has had enough with advertising fraud. The company recently announced its new ...](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes)

[One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-ads-logo-icon-1-1-1-1.png)](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers) 

[For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online ...](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers)

[People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/kantarshopcom-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp) 

[To meet the demands and expectations of today's users, enterprises need to augment their understanding of ...](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp)

[5 Tips to Select the Perfect Marketing Agency Partner](https://www.websitemagazine.com/advertising/5-tips-to-select-the-perfect-marketing-agency-partner)

[by Matt Hensler](https://www.websitemagazine.com/advertising/author/matt-hensler) 

[![5 Tips to Select the Perfect Marketing Agency Partner](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/handshake-2056023_640-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/5-tips-to-select-the-perfect-marketing-agency-partner) 

[Swipe left, swipe right-if it were only that simple. It takes time to find the right partner in our personal ...](https://www.websitemagazine.com/advertising/5-tips-to-select-the-perfect-marketing-agency-partner)

[Consistency Rules & The Role of Video Advertising Frequency](https://www.websitemagazine.com/advertising/consistency-rules-the-role-of-video-advertising-frequency)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Consistency Rules & The Role of Video Advertising Frequency](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yume2017-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/consistency-rules-the-role-of-video-advertising-frequency) 

[Advertising is not a one-time affair - it requires consistency if it's going to work. Video advertising ...](https://www.websitemagazine.com/advertising/consistency-rules-the-role-of-video-advertising-frequency)

[Breaking Down Your Website Ad Spend: Why It Matters.](https://www.websitemagazine.com/advertising/breaking-down-your-website-ad-spend-why-it-matters)

[by Sam Goldberg](https://www.websitemagazine.com/advertising/author/sam-goldberg) 

[![Breaking Down Your Website Ad Spend: Why It Matters.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/faucet-2-1-1-1.png)](https://www.websitemagazine.com/advertising/breaking-down-your-website-ad-spend-why-it-matters) 

[Every once in awhile something new pops up that is worth noticing. No, I am not talking about salty caramel ...](https://www.websitemagazine.com/advertising/breaking-down-your-website-ad-spend-why-it-matters)

[QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads](https://www.websitemagazine.com/advertising/quick-hit-publishers-gain-ml-driven-style-control-over-native-adsense-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-3-2-1-1.png)](https://www.websitemagazine.com/advertising/quick-hit-publishers-gain-ml-driven-style-control-over-native-adsense-ads) 

[Publishers using native in-feed ads from Google AdSense on their sites can now choose to have the company's ...](https://www.websitemagazine.com/advertising/quick-hit-publishers-gain-ml-driven-style-control-over-native-adsense-ads)

[2017 Advertising Fraud Solution Roundup; The Names to Know](https://www.websitemagazine.com/advertising/advertising-fraud-solution-roundup)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![2017 Advertising Fraud Solution Roundup; The Names to Know](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-08-53-5206-PM-Apr-25-2023-03-04-06-2934-AM-May-01-2023-08-19-09-5265-PM.png)](https://www.websitemagazine.com/advertising/advertising-fraud-solution-roundup) 

[Website Magazine's August 2017 issue covered several vendors and steps that ecommerce merchants could take to ...](https://www.websitemagazine.com/advertising/advertising-fraud-solution-roundup)

[QUICK HIT: Fighting The Good Video Ad Fraud Fight](https://www.websitemagazine.com/advertising/quick-hit-fighting-the-good-video-ad-fraud-fight)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![QUICK HIT: Fighting The Good Video Ad Fraud Fight](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tubemogul17-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/quick-hit-fighting-the-good-video-ad-fraud-fight) 

[Fraud is top of mind with digital advertisers but is the industry doing enough? Well, it depends greatly on ...](https://www.websitemagazine.com/advertising/quick-hit-fighting-the-good-video-ad-fraud-fight)

[Bidding Strategies at AdWords in Focus](https://www.websitemagazine.com/advertising/bidding-strategies-at-adwords-in-focus)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bidding Strategies at AdWords in Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adwords17b-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/bidding-strategies-at-adwords-in-focus) 

[If there is one digital profession that will likely be replaced by the convergence of machine learning and ...](https://www.websitemagazine.com/advertising/bidding-strategies-at-adwords-in-focus)

[Native Ad Opportunities for Video Expanding](https://www.websitemagazine.com/advertising/native-ad-opportunities-for-video-expanding)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Native Ad Opportunities for Video Expanding](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/simplifi-programmatic-Jan-22-2023-11-42-51-7230-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/native-ad-opportunities-for-video-expanding) 

[Native advertising offerings and opportunities are expanding at a time when marketers plan to grow native ...](https://www.websitemagazine.com/advertising/native-ad-opportunities-for-video-expanding)

[Branch Out from Google for Paid Ads](https://www.websitemagazine.com/advertising/branch-out-from-google-for-paid-ads)

[by Kayla Matthews](https://www.websitemagazine.com/advertising/author/kayla-matthews) 

[![Branch Out from Google for Paid Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pay-per-click-2-1-1-1.png)](https://www.websitemagazine.com/advertising/branch-out-from-google-for-paid-ads) 

[For a number of years, Google has been the go-to choice for click-through advertising. After all, Google ...](https://www.websitemagazine.com/advertising/branch-out-from-google-for-paid-ads)

[Increase Inbound Call Volume with Google's Call Bid Adjustments](https://www.websitemagazine.com/advertising/increase-inbound-call-volume-with-googles-call-bid-adjustments)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Increase Inbound Call Volume with Google's Call Bid Adjustments](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/call-phone-Jan-22-2023-11-46-24-9134-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/increase-inbound-call-volume-with-googles-call-bid-adjustments) 

[Did you know that pay-per-call technology solutions have been around for nearly two decades? While it has not ...](https://www.websitemagazine.com/advertising/increase-inbound-call-volume-with-googles-call-bid-adjustments)

[Why Battle Over Advertising Attribution When Incrementality Can Win the War?](https://www.websitemagazine.com/advertising/why-battle-over-advertising-attribution-when-incrementality-can-win-the-war)

[by Claude Denton](https://www.websitemagazine.com/advertising/author/claude-denton) 

[![Why Battle Over Advertising Attribution When Incrementality Can Win the War?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/attribution8926f98ec5e163acbc5dff0000ff1aaa-1-1-1-1.png)](https://www.websitemagazine.com/advertising/why-battle-over-advertising-attribution-when-incrementality-can-win-the-war) 

[If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising ...](https://www.websitemagazine.com/advertising/why-battle-over-advertising-attribution-when-incrementality-can-win-the-war)

[Can Facebook Beat Google?](https://www.websitemagazine.com/advertising/can-facebook-beat-google)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Can Facebook Beat Google?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-Jan-22-2023-11-52-48-7598-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/can-facebook-beat-google) 

[Facebook continues to narrow the gap on Google's lead in digital advertising thanks in part to the growth of ...](https://www.websitemagazine.com/advertising/can-facebook-beat-google)

[Maximize Conversions from AdWords Automatically](https://www.websitemagazine.com/advertising/maximize-conversions-from-adwords-automatically)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Maximize Conversions from AdWords Automatically](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-24-2344-PM-Apr-10-2023-01-12-22-1178-PM-1-1.png)](https://www.websitemagazine.com/advertising/maximize-conversions-from-adwords-automatically) 

[Google has introduced a new Smart Bidding strategy that intends to set the right bid for each auction in ...](https://www.websitemagazine.com/advertising/maximize-conversions-from-adwords-automatically)

[Practical Tips for Programmatic Ad Buying](https://www.websitemagazine.com/advertising/practical-tips-for-programmatic-ad-buying)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Practical Tips for Programmatic Ad Buying](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seotrends173839f38ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-53-45-8566-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/practical-tips-for-programmatic-ad-buying) 

[Digital advertising today is much different than just a few short years ago. Programmatic advertising is the ...](https://www.websitemagazine.com/advertising/practical-tips-for-programmatic-ad-buying)

[Advertising to the Information Seekers](https://www.websitemagazine.com/advertising/advertising-to-the-information-seekers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Advertising to the Information Seekers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/quora-mini-Jan-22-2023-11-43-01-1095-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/advertising-to-the-information-seekers) 

[Question-and-answer site Quora, which first launched an advertising product last year, recently introduced a ...](https://www.websitemagazine.com/advertising/advertising-to-the-information-seekers)

[Viewability Data From ComScore Brings Digital Ad Fraud in Focus](https://www.websitemagazine.com/advertising/viewability-data-from-comscore-brings-digital-ad-fraud-in-focus)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Viewability Data From ComScore Brings Digital Ad Fraud in Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/coffee36c7f48ec5e163acbc5dff0000ff1aaa-1-1-1.png)](https://www.websitemagazine.com/advertising/viewability-data-from-comscore-brings-digital-ad-fraud-in-focus) 

[With ad fraud remaining a top concern for digital advertisers, comScore has announced it will be offering a ...](https://www.websitemagazine.com/advertising/viewability-data-from-comscore-brings-digital-ad-fraud-in-focus)

[Is Ad Blocking Really That Bad?](https://www.websitemagazine.com/advertising/is-ad-blocking-really-that-bad)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Is Ad Blocking Really That Bad?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adblocking17-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/is-ad-blocking-really-that-bad) 

[Digital advertising and 'Net publishers are concerned about ad blocking and its numerous implications, but ...](https://www.websitemagazine.com/advertising/is-ad-blocking-really-that-bad)

[TECH TALK: Retargeting and the Path to Least Annoyance](https://www.websitemagazine.com/advertising/tech-talk-retargeting-and-the-path-to-least-annoyance)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![TECH TALK: Retargeting and the Path to Least Annoyance](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-44-8144-PM-Apr-25-2023-02-55-24-5314-AM-May-01-2023-08-18-35-0702-PM.png)](https://www.websitemagazine.com/advertising/tech-talk-retargeting-and-the-path-to-least-annoyance) 

[Three out of four consumers now notice retargeted ads. With consumer awareness increasing, brands must show ...](https://www.websitemagazine.com/advertising/tech-talk-retargeting-and-the-path-to-least-annoyance)

[Google AdSense Debuts New Experiments](https://www.websitemagazine.com/advertising/google-adsense-debuts-new-experiments)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google AdSense Debuts New Experiments](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-24-2344-PM-3-2-2.png)](https://www.websitemagazine.com/advertising/google-adsense-debuts-new-experiments) 

[There's no better way to improve your digital presence (and revenue) than to conduct tests, right? Right. ...](https://www.websitemagazine.com/advertising/google-adsense-debuts-new-experiments)

[QUICK HIT: Grandma Hates Advertising](https://www.websitemagazine.com/advertising/quick-hit-grandma-hates-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![QUICK HIT: Grandma Hates Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/granny1-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/quick-hit-grandma-hates-advertising) 

[Your Nonna/Bubbe/Abuelita/Grandma doesn't care for your advertising efforts... at all. Read more below... ...](https://www.websitemagazine.com/advertising/quick-hit-grandma-hates-advertising)

[Advertisers Peeved with Google's Removal of Function Words in Exact Match](https://www.websitemagazine.com/advertising/advertisers-peeved-with-googles-removal-of-function-words-in-exact-match)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Advertisers Peeved with Google's Removal of Function Words in Exact Match](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-Apr-10-2023-12-58-45-5601-PM-3-2.png)](https://www.websitemagazine.com/advertising/advertisers-peeved-with-googles-removal-of-function-words-in-exact-match) 

[Google recently announced it has changed the behavior of how close variants works in Google AdWords - and ...](https://www.websitemagazine.com/advertising/advertisers-peeved-with-googles-removal-of-function-words-in-exact-match)

[Microsoft Adding a Chatbot Extension to Search Results](https://www.websitemagazine.com/advertising/microsoft-adding-a-chatbot-extension-to-search-results)

[by Polly Page](https://www.websitemagazine.com/advertising/author/polly-page) 

[![Microsoft Adding a Chatbot Extension to Search Results](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-logo-icon-1-1-1-1.png)](https://www.websitemagazine.com/advertising/microsoft-adding-a-chatbot-extension-to-search-results) 

[Artificial intelligence is influencing every aspect of the digital experience. The reason, of course, is ...](https://www.websitemagazine.com/advertising/microsoft-adding-a-chatbot-extension-to-search-results)

[Google to Collapse Unfilled Ad Units for AdSense](https://www.websitemagazine.com/advertising/google-to-collapse-unfilled-ad-units-for-adsense)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google to Collapse Unfilled Ad Units for AdSense](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Jan-22-2023-11-47-29-5502-PM-2-2-2.png)](https://www.websitemagazine.com/advertising/google-to-collapse-unfilled-ad-units-for-adsense) 

[For several months now, AdSense publishers (affiliates) have had the ability to opt in to a program that ...](https://www.websitemagazine.com/advertising/google-to-collapse-unfilled-ad-units-for-adsense)

[Is This a Better Keyword Tool for Digital Advertisers?](https://www.websitemagazine.com/advertising/is-this-a-better-keyword-tool-for-digital-advertisers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Is This a Better Keyword Tool for Digital Advertisers?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-May-01-2023-08-23-31-9700-PM.png)](https://www.websitemagazine.com/advertising/is-this-a-better-keyword-tool-for-digital-advertisers) 

[Online advertising software and service provider WordStream has unveiled a new and vastly improved keyword ...](https://www.websitemagazine.com/advertising/is-this-a-better-keyword-tool-for-digital-advertisers)

[Mobile Ad Spend Poised to Double by 2021](https://www.websitemagazine.com/advertising/mobile-ad-spend-poised-to-double-by-2021)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Mobile Ad Spend Poised to Double by 2021](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/quiz-time-ad-spend-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/mobile-ad-spend-poised-to-double-by-2021) 

[By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from ...](https://www.websitemagazine.com/advertising/mobile-ad-spend-poised-to-double-by-2021)

[Click versus Call: Google's Bid Adjustment Means Marketers Can Have Both](https://www.websitemagazine.com/advertising/click-versus-call-googles-bid-adjustment-means-marketers-can-have-both)

[by Nancy Lim Rothman](https://www.websitemagazine.com/advertising/author/nancy-lim-rothman) 

[![Click versus Call: Google's Bid Adjustment Means Marketers Can Have Both](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/click-2-1-1-1.png)](https://www.websitemagazine.com/advertising/click-versus-call-googles-bid-adjustment-means-marketers-can-have-both) 

[What do 77 percent of Americans own and half of its users say they can't live without? A smartphone. Maybe ...](https://www.websitemagazine.com/advertising/click-versus-call-googles-bid-adjustment-means-marketers-can-have-both)

[Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows](https://www.websitemagazine.com/advertising/video-ad-completion-rates-reach-new-highs-while-fraud-rates-see-new-lows)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-112717b-Jan-22-2023-11-43-43-4108-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/video-ad-completion-rates-reach-new-highs-while-fraud-rates-see-new-lows) 

[Video advertising may be coming into its own. Extreme Reach, a provider of video ad technology, recently ...](https://www.websitemagazine.com/advertising/video-ad-completion-rates-reach-new-highs-while-fraud-rates-see-new-lows)

[QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score](https://www.websitemagazine.com/advertising/quick-hit-spotting-fraudulent-web-traffic-with-clean-score)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-03-07-3700-PM-Apr-25-2023-02-58-56-1601-AM-May-01-2023-08-23-30-1169-PM.png)](https://www.websitemagazine.com/advertising/quick-hit-spotting-fraudulent-web-traffic-with-clean-score) 

[Advertisers are concerned, and rightly so, about fraudulent traffic in advance of the holiday season. ...](https://www.websitemagazine.com/advertising/quick-hit-spotting-fraudulent-web-traffic-with-clean-score)

[Video Ads: What's The Most Effective Format?](https://www.websitemagazine.com/advertising/video-ads-whats-the-most-effective-format)

[by Bill Larson](https://www.websitemagazine.com/advertising/author/bill-larson) 

[![Video Ads: What's The Most Effective Format?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash17417d-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/video-ads-whats-the-most-effective-format) 

[Experts have long suggested that video advertising would eventually become a core part of the marketing mix ...](https://www.websitemagazine.com/advertising/video-ads-whats-the-most-effective-format)

[The Biggest Threat to Google & Facebook Revenues](https://www.websitemagazine.com/advertising/the-biggest-threat-to-google-facebook-revenues)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![The Biggest Threat to Google & Facebook Revenues](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/up-arrow-17-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-biggest-threat-to-google-facebook-revenues) 

[Ask any digital advertising professional which platforms receive the bulk of their promotional budget and ...](https://www.websitemagazine.com/advertising/the-biggest-threat-to-google-facebook-revenues)

[90 Percent of Affiliate Marketing is Not Disclosed to Users](https://www.websitemagazine.com/advertising/90-percent-of-affiliate-marketing-is-not-disclosed-to-users)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![90 Percent of Affiliate Marketing is Not Disclosed to Users](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-03-54-5504-PM-Apr-25-2023-02-59-29-8119-AM-4.png)](https://www.websitemagazine.com/advertising/90-percent-of-affiliate-marketing-is-not-disclosed-to-users) 

[The Federal Trade Commission requires that whenever you are being paid to post something you make the ...](https://www.websitemagazine.com/advertising/90-percent-of-affiliate-marketing-is-not-disclosed-to-users)

[Use In-Market Audiences to Find Ideal Consumers](https://www.websitemagazine.com/advertising/use-in-market-audiences-to-find-ideal-consumers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Use In-Market Audiences to Find Ideal Consumers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-53-02-0495-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/use-in-market-audiences-to-find-ideal-consumers) 

[If advertisers cannot target consumers, they will move their spend to another channel or publisher. Targeting ...](https://www.websitemagazine.com/advertising/use-in-market-audiences-to-find-ideal-consumers)

[Embrace the Spin: Leveraging Performance Advertising for Public Relations](https://www.websitemagazine.com/advertising/embrace-the-spin-leveraging-performance-advertising-for-public-relations)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Embrace the Spin: Leveraging Performance Advertising for Public Relations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fidget-spinner-1-1-1-1.png)](https://www.websitemagazine.com/advertising/embrace-the-spin-leveraging-performance-advertising-for-public-relations) 

[Today's enterprises often look at search-based advertising programs exclusively as a means to drive ...](https://www.websitemagazine.com/advertising/embrace-the-spin-leveraging-performance-advertising-for-public-relations)

[Where Mobile Programmatic Ad Fraud is the Worst](https://www.websitemagazine.com/advertising/where-mobile-programmatic-ad-fraud-is-worst)

[by Ken Meloni](https://www.websitemagazine.com/advertising/author/ken-meloni) 

[![Where Mobile Programmatic Ad Fraud is the Worst](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/clickfraud-mini-4-1-1-1.gif)](https://www.websitemagazine.com/advertising/where-mobile-programmatic-ad-fraud-is-worst) 

[Mobile ad tech provider AppLift has released a study revealing international fraud distribution data as ...](https://www.websitemagazine.com/advertising/where-mobile-programmatic-ad-fraud-is-worst)

[Who Will Do Your Media Planning in the FuturePeople or Machines?](https://www.websitemagazine.com/advertising/who-will-do-your-media-planning-in-the-future-people-or-machines)

[by Scott Turner](https://www.websitemagazine.com/advertising/author/scott-turner) 

[![Who Will Do Your Media Planning in the FuturePeople or Machines?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/times-square_200x200-1-1-1-1.png)](https://www.websitemagazine.com/advertising/who-will-do-your-media-planning-in-the-future-people-or-machines) 

[Clearly, the move to buying media programmatically has had a profound impact on staffing and skillsets ...](https://www.websitemagazine.com/advertising/who-will-do-your-media-planning-in-the-future-people-or-machines)

[Get Rich Quick With Native AdSense Ads](https://www.websitemagazine.com/advertising/get-rich-quick-with-native-adsense-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Get Rich Quick With Native AdSense Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Jan-22-2023-11-50-48-5086-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/get-rich-quick-with-native-adsense-ads) 

[As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any ...](https://www.websitemagazine.com/advertising/get-rich-quick-with-native-adsense-ads)

[Value Exchange Ads Lead to Higher Engagement](https://www.websitemagazine.com/advertising/value-exchange-ads-lead-to-higher-engagement)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Value Exchange Ads Lead to Higher Engagement](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-4.png)](https://www.websitemagazine.com/advertising/value-exchange-ads-lead-to-higher-engagement) 

[Rewarded advertisements - also known as "value exchange" ads - allow users to earn in-app currency or unlock ...](https://www.websitemagazine.com/advertising/value-exchange-ads-lead-to-higher-engagement)

[QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software](https://www.websitemagazine.com/advertising/quick-hit-ad-engagement-explodes-in-q4-at-marin-software)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash92517a-Jan-22-2023-11-40-36-5290-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/quick-hit-ad-engagement-explodes-in-q4-at-marin-software) 

[Marin Software has released research (Q4 2017 Digital Benchmark Report) showing a 75% increase in user ...](https://www.websitemagazine.com/advertising/quick-hit-ad-engagement-explodes-in-q4-at-marin-software)

[The Rise of Marketing Mix Modeling](https://www.websitemagazine.com/advertising/the-rise-of-the-marketing-mix-modeling-class)

[by Corinne Hanson](https://www.websitemagazine.com/advertising/author/corinne-hanson) 

[![The Rise of Marketing Mix Modeling](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-22-2023-11-43-25-9508-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-rise-of-the-marketing-mix-modeling-class) 

[Follow Unilever's Lead on Ad Spend? Accurate and detailed reporting is of paramount importance to the success ...](https://www.websitemagazine.com/advertising/the-rise-of-the-marketing-mix-modeling-class)

[The Biggest Bot Network](https://www.websitemagazine.com/advertising/the-biggest-bot-network)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![The Biggest Bot Network](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/hacker-3-1-1-1.png)](https://www.websitemagazine.com/advertising/the-biggest-bot-network) 

[Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises ...](https://www.websitemagazine.com/advertising/the-biggest-bot-network)

[Compare Your Ad Campaigns Against Competitors](https://www.websitemagazine.com/advertising/compare-your-ad-campaigns-against-competitors)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Compare Your Ad Campaigns Against Competitors](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-49-57-7377-PM-3-1-1.png)](https://www.websitemagazine.com/advertising/compare-your-ad-campaigns-against-competitors) 

[Brands promoting their goods and services via Bing Ads can now add competitive metrics (aka share-of-voice ...](https://www.websitemagazine.com/advertising/compare-your-ad-campaigns-against-competitors)

[Dynamic Video Retargeting: Facebook, AdWords or Both?](https://www.websitemagazine.com/advertising/dynamic-video-retargeting-facebook-adwords-or-both)

[by Sarah Nochimowski](https://www.websitemagazine.com/advertising/author/sarah-nochimowski) 

[![Dynamic Video Retargeting: Facebook, AdWords or Both?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video8743f98ec5e163acbc5dff0000ff1aaa-2-1-1-1.png)](https://www.websitemagazine.com/advertising/dynamic-video-retargeting-facebook-adwords-or-both) 

[You've probably heard by now that dynamic video retargeting is one of the most successful forms of ...](https://www.websitemagazine.com/advertising/dynamic-video-retargeting-facebook-adwords-or-both)

[Can Blockchain Save Programmatic From Itself?](https://www.websitemagazine.com/advertising/can-blockchain-save-programmatic-from-itself)

[by Julius Blackwell](https://www.websitemagazine.com/advertising/author/julius-blackwell) 

[![Can Blockchain Save Programmatic From Itself?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-59-04-1558-PM-Apr-25-2023-02-55-45-9515-AM-2.png)](https://www.websitemagazine.com/advertising/can-blockchain-save-programmatic-from-itself) 

[Blockchain is poised to disrupt nearly every industry - and digital advertising is no different. Fraud has ...](https://www.websitemagazine.com/advertising/can-blockchain-save-programmatic-from-itself)

[Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales](https://www.websitemagazine.com/advertising/optimize-your-ad-yield-let-header-bidding-compete-with-direct-sales)

[by Stephen Johnston Jr.](https://www.websitemagazine.com/advertising/author/stephen-johnston-jr-) 

[![Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-59-05-1325-PM-Apr-25-2023-02-55-46-3927-AM-4.png)](https://www.websitemagazine.com/advertising/optimize-your-ad-yield-let-header-bidding-compete-with-direct-sales) 

[When it comes to yield management in online advertising, most publishers have a good idea of when inventory ...](https://www.websitemagazine.com/advertising/optimize-your-ad-yield-let-header-bidding-compete-with-direct-sales)

[QUICK HIT: Advertising's Future is Programmatic](https://www.websitemagazine.com/advertising/quick-hit-advertisings-future-is-programmatic)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![QUICK HIT: Advertising's Future is Programmatic](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplashapril15-5-Jan-22-2023-11-51-23-8203-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/quick-hit-advertisings-future-is-programmatic) 

[According to Publicis Groupe Zenith's recently released Programmatic Marketing Forecast, just over two-thirds ...](https://www.websitemagazine.com/advertising/quick-hit-advertisings-future-is-programmatic)

[Google Could Be in Trouble (by 2023)](https://www.websitemagazine.com/advertising/google-could-be-in-trouble-by-2023)

[by Kyle Kelly](https://www.websitemagazine.com/advertising/author/kyle-kelly) 

[![Google Could Be in Trouble (by 2023)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-44-8144-PM-Apr-25-2023-02-55-24-5314-AM-3.png)](https://www.websitemagazine.com/advertising/google-could-be-in-trouble-by-2023) 

[As a discovery channel, "Search" remains in the lead among consumers but the landscape is expected to change ...](https://www.websitemagazine.com/advertising/google-could-be-in-trouble-by-2023)

[A Look at How to Monetize Podcasts](https://www.websitemagazine.com/advertising/a-look-at-how-to-monetize-podcasts)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![A Look at How to Monetize Podcasts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/podcasts-2-1-1-1.png)](https://www.websitemagazine.com/advertising/a-look-at-how-to-monetize-podcasts) 

[The chances are great that you have either listened to a podcast, thought about starting one or have been ...](https://www.websitemagazine.com/advertising/a-look-at-how-to-monetize-podcasts)

[Bid Management & Optimization of Bing Search with Adobe Ad Cloud](https://www.websitemagazine.com/advertising/bid-management-optimization-of-bing-search-with-adobe-ad-cloud)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bid Management & Optimization of Bing Search with Adobe Ad Cloud](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-112717a-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/bid-management-optimization-of-bing-search-with-adobe-ad-cloud) 

[Adobe Advertising Cloud recently announced that it now offers three new enhancements to bid management and ...](https://www.websitemagazine.com/advertising/bid-management-optimization-of-bing-search-with-adobe-ad-cloud)

[Competitive Discovery & the Real Value of App Ads](https://www.websitemagazine.com/advertising/competive-discovery-the-real-value-of-app-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Competitive Discovery & the Real Value of App Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobile_banking-200x200-Jan-22-2023-11-41-38-6488-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/competive-discovery-the-real-value-of-app-ads) 

[How do your mobile app advertising campaigns compare to those of your competitors? You're about to find out. ...](https://www.websitemagazine.com/advertising/competive-discovery-the-real-value-of-app-ads)

[Quick Hit: Ad Spend Booming Despite Ad Blockers](https://www.websitemagazine.com/advertising/quick-hit-ad-spend-booming-despite-ad-blockers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Quick Hit: Ad Spend Booming Despite Ad Blockers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/budget8-3-1-1-1.png)](https://www.websitemagazine.com/advertising/quick-hit-ad-spend-booming-despite-ad-blockers) 

[Digital advertising spend will grow by an expected 18 percent compound annual growth rate over the next five ...](https://www.websitemagazine.com/advertising/quick-hit-ad-spend-booming-despite-ad-blockers)

[QUICK HIT: Google's AdWords Scripts Refresh in Focus](https://www.websitemagazine.com/advertising/quick-hit-googles-adwords-scripts-refresh-in-focus)

[by Tiffany Jacobs](https://www.websitemagazine.com/advertising/author/tiffany-jacobs) 

[![QUICK HIT: Google's AdWords Scripts Refresh in Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-ads-logo-icon-Apr-10-2023-01-02-22-7559-PM-1-1.png)](https://www.websitemagazine.com/advertising/quick-hit-googles-adwords-scripts-refresh-in-focus) 

[Several new capabilities have been added to AdWords Scripts in the new AdWords interface, which should make ...](https://www.websitemagazine.com/advertising/quick-hit-googles-adwords-scripts-refresh-in-focus)

[Adobe & the Connected Advertising Experience](https://www.websitemagazine.com/advertising/adobe-the-connected-advertising-experience)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Adobe & the Connected Advertising Experience](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-marketing-cloud_180x180-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/adobe-the-connected-advertising-experience) 

[Digital ubiquity is fast approaching and consumers are connecting whenever and wherever they can - including ...](https://www.websitemagazine.com/advertising/adobe-the-connected-advertising-experience)

[Advertisers, Baby Boomers Watch YouTube Too](https://www.websitemagazine.com/advertising/advertisers-baby-boomers-watch-youtube-too)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Advertisers, Baby Boomers Watch YouTube Too](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtubefd57f88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png)](https://www.websitemagazine.com/advertising/advertisers-baby-boomers-watch-youtube-too) 

[Eighteen year olds to thirty-somethings may be watching YouTube in droves, but they are not the only ones. As ...](https://www.websitemagazine.com/advertising/advertisers-baby-boomers-watch-youtube-too)

[Rediscover Visitors With Remarketing Ads](https://www.websitemagazine.com/advertising/rediscover-visitors-with-remarketing-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Rediscover Visitors With Remarketing Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailchimp-retargeting-2-1-1-1.png)](https://www.websitemagazine.com/advertising/rediscover-visitors-with-remarketing-ads) 

[Your best prospects may have already visited your online store but never purchased anything; what are you ...](https://www.websitemagazine.com/advertising/rediscover-visitors-with-remarketing-ads)

[Dramatic Changes to Google's Sitelinks on Mobile Search Results](https://www.websitemagazine.com/advertising/dramatic-changes-to-sitelink-on-google-mobile-search)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Dramatic Changes to Google's Sitelinks on Mobile Search Results](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-50-37-3472-PM-4-1-1.png)](https://www.websitemagazine.com/advertising/dramatic-changes-to-sitelink-on-google-mobile-search) 

[The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - ...](https://www.websitemagazine.com/advertising/dramatic-changes-to-sitelink-on-google-mobile-search)

[How Artificial Intelligence is Revolutionizing the Ad Industry](https://www.websitemagazine.com/advertising/how-artificial-intelligence-is-revolutionizing-the-ad-industry)

[by Mark Shore](https://www.websitemagazine.com/advertising/author/mark-shore) 

[![How Artificial Intelligence is Revolutionizing the Ad Industry](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ai-2-1-1-1.png)](https://www.websitemagazine.com/advertising/how-artificial-intelligence-is-revolutionizing-the-ad-industry) 

[Recall the scene in "Minority Report" in which Tom Cruise walks through an airport that automatically tailors ...](https://www.websitemagazine.com/advertising/how-artificial-intelligence-is-revolutionizing-the-ad-industry)

[Tips, Trends and Transparency in Video Advertising](https://www.websitemagazine.com/advertising/tips-trends-and-transparency-in-video-advertising)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Tips, Trends and Transparency in Video Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/roi-question-Jan-22-2023-11-47-34-4209-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/tips-trends-and-transparency-in-video-advertising) 

[Over the past year, Facebook came to video advertisers with its hat in its hands announcing issues with video ...](https://www.websitemagazine.com/advertising/tips-trends-and-transparency-in-video-advertising)

[Embracing the Fourth Wave of Marketing Measurement: People](https://www.websitemagazine.com/advertising/embracing-the-fourth-wave-of-marketing-measurement-people)

[by Amit Ahuja](https://www.websitemagazine.com/advertising/author/amit-ahuja) 

[![Embracing the Fourth Wave of Marketing Measurement: People](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people_200x200-2-1-1-1.png)](https://www.websitemagazine.com/advertising/embracing-the-fourth-wave-of-marketing-measurement-people) 

[When marketers say "people's interactions" or "consumer behavior," what we really mean is that we know a ...](https://www.websitemagazine.com/advertising/embracing-the-fourth-wave-of-marketing-measurement-people)

[How YouTube Advertisers Get It Wrong](https://www.websitemagazine.com/advertising/how-youtube-advertisers-get-it-wrong)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![How YouTube Advertisers Get It Wrong](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube_200x200-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/how-youtube-advertisers-get-it-wrong) 

[Identifying a brand's target audience is one of the most effective ways a marketer can spend their time in ...](https://www.websitemagazine.com/advertising/how-youtube-advertisers-get-it-wrong)

[How Smart Are Your Display Campaigns?](https://www.websitemagazine.com/advertising/how-smart-are-your-display-campagins)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![How Smart Are Your Display Campaigns?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/googadwords15-Jan-22-2023-11-50-31-9821-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/how-smart-are-your-display-campagins) 

[The secret to successful advertising campaigns relies on the brand's ability to deliver the right creative ...](https://www.websitemagazine.com/advertising/how-smart-are-your-display-campagins)

[Dynamic Search Ads Get Optimized at AdWords](https://www.websitemagazine.com/advertising/dynamic-search-ads-get-optimized-at-adwords)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Dynamic Search Ads Get Optimized at AdWords](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-Apr-10-2023-12-58-45-5601-PM-3-3.png)](https://www.websitemagazine.com/advertising/dynamic-search-ads-get-optimized-at-adwords) 

[Machine learning and the trend toward automation are changing the face of digital advertising in a big way. ...](https://www.websitemagazine.com/advertising/dynamic-search-ads-get-optimized-at-adwords)

[STAT WATCH: Google Ad Dominance Continues](https://www.websitemagazine.com/advertising/stat-watch-google-ad-dominance-continues)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![STAT WATCH: Google Ad Dominance Continues](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-Apr-10-2023-01-03-26-1869-PM-2-1.png)](https://www.websitemagazine.com/advertising/stat-watch-google-ad-dominance-continues) 

[Google has long been the dominant force in the digital advertising industry and its momentum does not seem to ...](https://www.websitemagazine.com/advertising/stat-watch-google-ad-dominance-continues)

[Determine Ad Tech's Impact on Page Performance](https://www.websitemagazine.com/advertising/determine-ad-techs-impact-on-page-performance)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Determine Ad Tech's Impact on Page Performance](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/openx-twitter-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/determine-ad-techs-impact-on-page-performance) 

[Programmatic advertising marketplace OpenX announced the launch of a free Chrome tool/extension that will ...](https://www.websitemagazine.com/advertising/determine-ad-techs-impact-on-page-performance)

[Discovering Better Inventory with Smaato](https://www.websitemagazine.com/advertising/discovering-better-inventory-with-smaato)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Discovering Better Inventory with Smaato](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/smaato-usa-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/discovering-better-inventory-with-smaato) 

[Smaato released its Demand Platform (SDX) back in 2016 to provide its partners the ability to specify the ...](https://www.websitemagazine.com/advertising/discovering-better-inventory-with-smaato)

[How to Improve the CTR on Your Programmatic Ads](https://www.websitemagazine.com/advertising/how-to-improve-the-ctr-on-your-programmatic-ads)

[by Marcus Cudd and Diana Ratliff](https://www.websitemagazine.com/advertising/author/marcus-cudd-and-diana-ratliff) 

[![How to Improve the CTR on Your Programmatic Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ladystreet17a-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/how-to-improve-the-ctr-on-your-programmatic-ads) 

[Using software to purchase digital advertising (online display, social media advertising, mobile and video ...](https://www.websitemagazine.com/advertising/how-to-improve-the-ctr-on-your-programmatic-ads)

[Exploring the Opportunities in Programmatic Advertising](https://www.websitemagazine.com/advertising/exploring-the-opportunities-in-programmatic-advertising)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Exploring the Opportunities in Programmatic Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blue-graph-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/exploring-the-opportunities-in-programmatic-advertising) 

[Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ...](https://www.websitemagazine.com/advertising/exploring-the-opportunities-in-programmatic-advertising)

[5 Best Practices for Improving the Viewability of Digital Ads](https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![5 Best Practices for Improving the Viewability of Digital Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/digital-lights-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads) 

[Getting your digital ad seen by its intended audience shouldn't be a struggle - as viewability isn't even a ...](https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads)

[The Transformation of Native Ad Experiences Has Begun](https://www.websitemagazine.com/advertising/the-transformation-of-native-ad-experiences-has-begun)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![The Transformation of Native Ad Experiences Has Begun](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bidtellect17a-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-transformation-of-native-ad-experiences-has-begun) 

[Native programmatic is appealing to both publishers and advertisers and the industry is just now beginning to ...](https://www.websitemagazine.com/advertising/the-transformation-of-native-ad-experiences-has-begun)

[Unlocking & Enhancing the User Experience with Affiliate Links](https://www.websitemagazine.com/advertising/enhance-the-user-experience-with-affiliate-links)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Unlocking & Enhancing the User Experience with Affiliate Links](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/viglinks-ss-17-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/enhance-the-user-experience-with-affiliate-links) 

[Content monetization platform VigLink announced a partnership with MSN in early February 2017. The ...](https://www.websitemagazine.com/advertising/enhance-the-user-experience-with-affiliate-links)

[YouTube Mobilizes Live Streams; Introduces Monetization](https://www.websitemagazine.com/advertising/youtube-mobilizes-live-streams-introduces-monetization)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![YouTube Mobilizes Live Streams; Introduces Monetization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube-2017-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/youtube-mobilizes-live-streams-introduces-monetization) 

[YouTube announced two rather major improvements to their network this week and it's captured the attention of ...](https://www.websitemagazine.com/advertising/youtube-mobilizes-live-streams-introduces-monetization)

[Marketing Mix Modeling: How to Use It to Forecast Future Impact](https://www.websitemagazine.com/advertising/marketing-mix-modeling-how-to-use-it-to-forecast-future-impact)

[by Jacob Smart](https://www.websitemagazine.com/advertising/author/jacob-smart) 

[![Marketing Mix Modeling: How to Use It to Forecast Future Impact](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/checklist-profesional-2-1-1-1.png)](https://www.websitemagazine.com/advertising/marketing-mix-modeling-how-to-use-it-to-forecast-future-impact) 

[In today's workplace, marketers are forced to come up with new and improved ways of gaining product revenues. ...](https://www.websitemagazine.com/advertising/marketing-mix-modeling-how-to-use-it-to-forecast-future-impact)

[Exclusion Lists for Bing Retargeting Ads](https://www.websitemagazine.com/advertising/exclusion-lists-for-bing-retargeting-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Exclusion Lists for Bing Retargeting Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-55-06-3671-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/exclusion-lists-for-bing-retargeting-ads) 

[Advertisers using search retargeting can see dramatically higher conversion rates and lower cost per ...](https://www.websitemagazine.com/advertising/exclusion-lists-for-bing-retargeting-ads)

[Top 50: Digital Advertising Movers & Shakers](https://www.websitemagazine.com/advertising/top-50-digital-advertising-movers-shakers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Top 50: Digital Advertising Movers & Shakers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/50-Jan-22-2023-11-47-21-9985-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/top-50-digital-advertising-movers-shakers) 

[It is not an easy time to be in the digital advertising industry: ad blocking continues to threaten the ...](https://www.websitemagazine.com/advertising/top-50-digital-advertising-movers-shakers)

[Stat Watch: Highs & Lows of Programmatic Advertising](https://www.websitemagazine.com/advertising/stat-watch-highs-lows-of-programmatic-advertising)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Stat Watch: Highs & Lows of Programmatic Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/statwatch2-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/stat-watch-highs-lows-of-programmatic-advertising) 

[A Garter forecast from 2011 suggested that by 2017 chief marketing officers (CMOs) would spend more on IT ...](https://www.websitemagazine.com/advertising/stat-watch-highs-lows-of-programmatic-advertising)

[Quiz Time! Advertising Spend & Trends](https://www.websitemagazine.com/advertising/quiz-time-advertising-spend-trends)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Quiz Time! Advertising Spend & Trends](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/quiz-time-advertising-spend-trends) 

[More Google searches take place on mobile devices than on desktops in 10 countries including the US and ...](https://www.websitemagazine.com/advertising/quiz-time-advertising-spend-trends)

[Everbody Panic! Malvertising on the Rise.](https://www.websitemagazine.com/advertising/everbody-panic-malvertising-on-the-rise)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Everbody Panic! Malvertising on the Rise.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-03-07-3700-PM-Apr-25-2023-02-58-56-1601-AM-1.png)](https://www.websitemagazine.com/advertising/everbody-panic-malvertising-on-the-rise) 

[Digital threat management solution RiskIQ released its annual malvertising report and it appears 2016 had a ...](https://www.websitemagazine.com/advertising/everbody-panic-malvertising-on-the-rise)

[Quiz Time! Advertising Spend and Trends](https://www.websitemagazine.com/advertising/quiz-time-advertising-spend-and-trends)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Quiz Time! Advertising Spend and Trends](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/quiz-time-ad-spend-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/quiz-time-advertising-spend-and-trends) 

[More Google searches take place on mobile devices than on desktops in 10 countries including the US and ...](https://www.websitemagazine.com/advertising/quiz-time-advertising-spend-and-trends)

[QUICK HIT: Ad Creative to Capture User Attention](https://www.websitemagazine.com/advertising/quick-hit-ad-creative-to-capture-user-attention)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![QUICK HIT: Ad Creative to Capture User Attention](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplashapril15-1-Jan-22-2023-11-53-26-0958-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/quick-hit-ad-creative-to-capture-user-attention) 

[An eye-tracking study from Fairfax Media takes a closer look at which online ad creative elements best ...](https://www.websitemagazine.com/advertising/quick-hit-ad-creative-to-capture-user-attention)

[The Power of the Super Bowl Advertisement Continues to Grow with Increased Digital Media Attention](https://www.websitemagazine.com/advertising/the-power-of-the-super-bowl-advertisement-continues-to-grow-with-increased-digital-media-attention)

[by Michael Pavone](https://www.websitemagazine.com/advertising/author/michael-pavone) 

[![The Power of the Super Bowl Advertisement Continues to Grow with Increased Digital Media Attention](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube-logo-large-3-1-1-1.png)](https://www.websitemagazine.com/advertising/the-power-of-the-super-bowl-advertisement-continues-to-grow-with-increased-digital-media-attention) 

[Advertising has long been a mirror for American culture, but nowhere is this as evident as the history of ...](https://www.websitemagazine.com/advertising/the-power-of-the-super-bowl-advertisement-continues-to-grow-with-increased-digital-media-attention)

[Bing Adds Ad Extension Scheduling; Take Some Time Off](https://www.websitemagazine.com/advertising/bing-adds-ad-extension-scheduling-take-some-time-off)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bing Adds Ad Extension Scheduling; Take Some Time Off](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Apr-10-2023-01-02-19-5174-PM-1-1.png)](https://www.websitemagazine.com/advertising/bing-adds-ad-extension-scheduling-take-some-time-off) 

[Efficiency is the name of the game in advertising management, and that means using the features that ad ...](https://www.websitemagazine.com/advertising/bing-adds-ad-extension-scheduling-take-some-time-off)

[Making YouTube 'Better' for Advertisers & Consumers](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Making YouTube 'Better' for Advertisers & Consumers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube2017-Jan-22-2023-11-55-05-5599-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers) 

[Google announced changes that will allow advertisers and agencies to better measure their campaigns and reach ...](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers)

[AOL Rethinks the Digital Ad](https://www.websitemagazine.com/advertising/aol-rethinks-the-digital-ad)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![AOL Rethinks the Digital Ad](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/aol-Jan-22-2023-11-53-41-7717-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/aol-rethinks-the-digital-ad) 

[AOL is introducing new ad formats that aim to re-conceptualize digital advertising. One of AOL's new ad ...](https://www.websitemagazine.com/advertising/aol-rethinks-the-digital-ad)

[Ad Balance for AdSense Publishers](https://www.websitemagazine.com/advertising/ad-balance-for-adsense-publishers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Ad Balance for AdSense Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Jan-22-2023-11-47-29-5502-PM-2-2-2.png)](https://www.websitemagazine.com/advertising/ad-balance-for-adsense-publishers) 

[Google is introducing a new service that will enable AdSense publishers to show fewer ads on a particular ...](https://www.websitemagazine.com/advertising/ad-balance-for-adsense-publishers)

[Non-Human Traffic (NHT) Quality in Focus](https://www.websitemagazine.com/advertising/non-human-traffic-nht-quality-in-focus)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Non-Human Traffic (NHT) Quality in Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-26-18-0839-PM.png)](https://www.websitemagazine.com/advertising/non-human-traffic-nht-quality-in-focus) 

[Traffic quality is obviously a major concern for digital advertisers and online publishers are carrying the ...](https://www.websitemagazine.com/advertising/non-human-traffic-nht-quality-in-focus)

[Passing the AdWords Certification Exam](https://www.websitemagazine.com/advertising/passing-the-adwords-certification-exam)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Passing the AdWords Certification Exam](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-59-05-1325-PM-Apr-25-2023-02-55-46-3927-AM-4.png)](https://www.websitemagazine.com/advertising/passing-the-adwords-certification-exam) 

[By Peter Prestipino, Editor-In-Chief The Web is woefully short on professional accreditations in the realm of ...](https://www.websitemagazine.com/advertising/passing-the-adwords-certification-exam)

[101: What to Consider When Advertising Online](https://www.websitemagazine.com/advertising/what-to-consider-when-advertising-online)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![101: What to Consider When Advertising Online](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-May-01-2023-08-18-12-0789-PM.png)](https://www.websitemagazine.com/advertising/what-to-consider-when-advertising-online) 

[Revenues continue to soar, and small business owners (SBOs), who may have been hesitant in the past, are ...](https://www.websitemagazine.com/advertising/what-to-consider-when-advertising-online)

[4 Ways to Make Your Video Retargeting Campaign a Success](https://www.websitemagazine.com/advertising/4-ways-to-make-your-video-retargeting-campaign-a-success)

[by Sarah Nochimowski](https://www.websitemagazine.com/advertising/author/sarah-nochimowski) 

[![4 Ways to Make Your Video Retargeting Campaign a Success](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-Jan-22-2023-11-43-50-9061-PM-2-1.png)](https://www.websitemagazine.com/advertising/4-ways-to-make-your-video-retargeting-campaign-a-success) 

[Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep ...](https://www.websitemagazine.com/advertising/4-ways-to-make-your-video-retargeting-campaign-a-success)

[Bing App Install Ads \[Sneak Peek\]](https://www.websitemagazine.com/advertising/sneak-peek-of-bings-app-install-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bing App Install Ads \[Sneak Peek\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-47-19-5101-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/sneak-peek-of-bings-app-install-ads) 

[Bing is testing the ability for advertisers to promote applications listed in Apple's App Store or Google ...](https://www.websitemagazine.com/advertising/sneak-peek-of-bings-app-install-ads)

[Set Up Bing Ads with Greater Ease](https://www.websitemagazine.com/advertising/set-up-bing-ads-with-greater-ease)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Set Up Bing Ads with Greater Ease](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-13-52-2435-PM-Apr-25-2023-03-08-29-3001-AM-May-01-2023-08-26-21-4878-PM.png)](https://www.websitemagazine.com/advertising/set-up-bing-ads-with-greater-ease) 

[It may not (ever) have the reach of Google Adwords, but Bing Ads has been on a roll recently introducing ...](https://www.websitemagazine.com/advertising/set-up-bing-ads-with-greater-ease)

[Showcase Products & Services In Bing's Structured Snippets](https://www.websitemagazine.com/advertising/showcase-products-and-services-in-bings-structured-snippets)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Showcase Products & Services In Bing's Structured Snippets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-49-57-7377-PM-2-1-1.png)](https://www.websitemagazine.com/advertising/showcase-products-and-services-in-bings-structured-snippets) 

[Bing has begun rolling out Structured Snippets for text ads. Taking the same approach as Google, Structured ...](https://www.websitemagazine.com/advertising/showcase-products-and-services-in-bings-structured-snippets)

[Watch Me! Personalized Video Ads Arrive](https://www.websitemagazine.com/advertising/watch-me-personalized-video-ads-arrive)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Watch Me! Personalized Video Ads Arrive](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jivox16-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/watch-me-personalized-video-ads-arrive) 

[Many brands struggle with video advertising but the potential is so great that it is becoming almost ...](https://www.websitemagazine.com/advertising/watch-me-personalized-video-ads-arrive)

[The End of Mobile Ad Interstitials](https://www.websitemagazine.com/advertising/the-end-of-mobile-ad-interstitials)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The End of Mobile Ad Interstitials](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-13-52-2435-PM-Apr-25-2023-03-08-29-3001-AM-May-01-2023-08-26-21-4878-PM.png)](https://www.websitemagazine.com/advertising/the-end-of-mobile-ad-interstitials) 

[Google made what amounts to a major announcement this week and everyone from search marketers to UX designers ...](https://www.websitemagazine.com/advertising/the-end-of-mobile-ad-interstitials)

[Ad Fraud, Blocking & Other Trends Impacting the Industry \[A Q&A\]](https://www.websitemagazine.com/advertising/ad-fraud-blocking-and-other-trends-impacting-the-industry-a-q-and-a)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Ad Fraud, Blocking & Other Trends Impacting the Industry \[A Q&A\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-12-40-5214-PM-Apr-25-2023-03-08-23-2305-AM-4.png)](https://www.websitemagazine.com/advertising/ad-fraud-blocking-and-other-trends-impacting-the-industry-a-q-and-a) 

[If there was ever an industry to be impacted most by marketing fads, Internet advertising is it. With fads, ...](https://www.websitemagazine.com/advertising/ad-fraud-blocking-and-other-trends-impacting-the-industry-a-q-and-a)

[How Google AdWords Works: A Primer for SEM Newbies (PART 1)](https://www.websitemagazine.com/advertising/how-google-adwords-works-a-primer-for-sem-newbies)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![How Google AdWords Works: A Primer for SEM Newbies (PART 1)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/googadwords15-Jan-22-2023-11-43-54-6184-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/how-google-adwords-works-a-primer-for-sem-newbies) 

[The benefits of advertising through Google's AdWords program should be obvious - it enables you to target ...](https://www.websitemagazine.com/advertising/how-google-adwords-works-a-primer-for-sem-newbies)

[Detect & Eliminate Digital Adversaries](https://www.websitemagazine.com/advertising/detect-and-eliminate-digital-adversaries)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Detect & Eliminate Digital Adversaries](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lock-100x100-Jan-22-2023-11-43-22-5111-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/detect-and-eliminate-digital-adversaries) 

[Accenture and security solution Endgame have created a "threat hunting" as-a-service offering designed to ...](https://www.websitemagazine.com/advertising/detect-and-eliminate-digital-adversaries)

[The Benefits and Drawbacks Of Header Bidding For Publishers](https://www.websitemagazine.com/advertising/the-benefits-and-drawbacks-of-header-bidding-for-publishers)

[by Maciej Zawadzi‚Äö√¢√†‚àö√´ski](https://www.websitemagazine.com/advertising/author/maciej-zawadziäö-àöski) 

[![The Benefits and Drawbacks Of Header Bidding For Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-4.png)](https://www.websitemagazine.com/advertising/the-benefits-and-drawbacks-of-header-bidding-for-publishers) 

[Even if you have just a basic understanding of online display, you've probably familiar with real-time ...](https://www.websitemagazine.com/advertising/the-benefits-and-drawbacks-of-header-bidding-for-publishers)

[AMPing Up the Ad Speed](https://www.websitemagazine.com/advertising/amping-up-the-ad-speed)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![AMPing Up the Ad Speed](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/360pi16-Jan-22-2023-11-53-43-2579-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/amping-up-the-ad-speed) 

[Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the ...](https://www.websitemagazine.com/advertising/amping-up-the-ad-speed)

[How Tra-Digital Advertising is the Future of All Marketing](https://www.websitemagazine.com/advertising/how-tra-digital-advertising-is-the-future-of-all-marketing)

[by Joe Whyte](https://www.websitemagazine.com/advertising/author/joe-whyte) 

[![How Tra-Digital Advertising is the Future of All Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-1.png)](https://www.websitemagazine.com/advertising/how-tra-digital-advertising-is-the-future-of-all-marketing) 

[The traditional advertising realm was fundamentally altered when the boom of digital advertising came about ...](https://www.websitemagazine.com/advertising/how-tra-digital-advertising-is-the-future-of-all-marketing)

[The Merge: Video Ads and Native Inventory](https://www.websitemagazine.com/advertising/the-merge-video-ads-and-native-inventory)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![The Merge: Video Ads and Native Inventory](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/nativo1-Jan-22-2023-11-50-55-6961-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-merge-video-ads-and-native-inventory) 

[Native advertising is expected to rise to $21 billion by 2018, and it has incredible potential to drastically ...](https://www.websitemagazine.com/advertising/the-merge-video-ads-and-native-inventory)

[3 Ways Header Bidding Levels the Playing Field For Online Publishers](https://www.websitemagazine.com/advertising/3-ways-header-bidding-levels-the-playing-field-for-online-publishers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![3 Ways Header Bidding Levels the Playing Field For Online Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-53-20-7659-PM-2-1-1.png)](https://www.websitemagazine.com/advertising/3-ways-header-bidding-levels-the-playing-field-for-online-publishers) 

[:: Darline Jean, PulsePoint :: Ask many of today's digital publishers what their biggest challenges are and ...](https://www.websitemagazine.com/advertising/3-ways-header-bidding-levels-the-playing-field-for-online-publishers)

[Connecting with the Native Ad Supply](https://www.websitemagazine.com/advertising/connecting-with-the-native-ad-supply)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Connecting with the Native Ad Supply](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-23-54-7090-PM.png)](https://www.websitemagazine.com/advertising/connecting-with-the-native-ad-supply) 

[Demand-side platform The Trade Desk has announced integrations with many of the leading inventory sources of ...](https://www.websitemagazine.com/advertising/connecting-with-the-native-ad-supply)

[3 Data Dilemmas Advertisers Must Overcome](https://www.websitemagazine.com/advertising/3-data-dilemmas-advertisers-must-overcome)

[by Maciej Zawadzi‚Äö√¢√†‚àö√´ski](https://www.websitemagazine.com/advertising/author/maciej-zawadziäö-àöski) 

[![3 Data Dilemmas Advertisers Must Overcome](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/privacybutton_100x100-Jan-22-2023-11-44-06-6567-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/3-data-dilemmas-advertisers-must-overcome) 

[As long as companies have the ability to track, collect and use consumer data for their advertising efforts, ...](https://www.websitemagazine.com/advertising/3-data-dilemmas-advertisers-must-overcome)

[Avoid These Major Google AdWords Mistakes](https://www.websitemagazine.com/advertising/avoid-these-major-google-adwords-mistakes)

[by James Callahan](https://www.websitemagazine.com/advertising/author/james-callahan) 

[![Avoid These Major Google AdWords Mistakes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-23-54-7090-PM.png)](https://www.websitemagazine.com/advertising/avoid-these-major-google-adwords-mistakes) 

[Google AdWords campaigns are a popular and effective way to promote a website. These keywords work to promote ...](https://www.websitemagazine.com/advertising/avoid-these-major-google-adwords-mistakes)

[Motivations Behind UGC](https://www.websitemagazine.com/advertising/motivations-behind-ugc)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Motivations Behind UGC](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people-conversation_100x100-Jan-22-2023-11-49-33-6760-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/motivations-behind-ugc) 

[A new study from Offerpop is shedding light on what motivates consumers to create user generated content ...](https://www.websitemagazine.com/advertising/motivations-behind-ugc)

[Swipe Right: 3 Tips to Get the Most Out of Your Landing Page](https://www.websitemagazine.com/advertising/swipe-right-3-tips-to-get-the-most-out-of-your-landing-page)

[by Alejandro Cordovi](https://www.websitemagazine.com/advertising/author/alejandro-cordovi) 

[![Swipe Right: 3 Tips to Get the Most Out of Your Landing Page](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-4.png)](https://www.websitemagazine.com/advertising/swipe-right-3-tips-to-get-the-most-out-of-your-landing-page) 

[Digital advertising is a lot like dating. Don't like your potential match (or ad)? Swipe left and move on. ...](https://www.websitemagazine.com/advertising/swipe-right-3-tips-to-get-the-most-out-of-your-landing-page)

[The Result of Google's Right Hand Side Ad Removal](https://www.websitemagazine.com/advertising/the-result-of-googles-right-hand-side-ad-removal)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Result of Google's Right Hand Side Ad Removal](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-55-06-6771-PM-Apr-10-2023-01-09-11-1378-PM-2-2.png)](https://www.websitemagazine.com/advertising/the-result-of-googles-right-hand-side-ad-removal) 

[What effect has Google's removal of advertising from the right hand side of its search results pages had on ...](https://www.websitemagazine.com/advertising/the-result-of-googles-right-hand-side-ad-removal)

[Study: Millennials More Influenced by Print Ads](https://www.websitemagazine.com/advertising/study-millennials-more-influenced-by-print-ads)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Study: Millennials More Influenced by Print Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gray-and-black-boxes_100x100-Jan-22-2023-11-41-32-5522-PM-2-2-1.png)](https://www.websitemagazine.com/advertising/study-millennials-more-influenced-by-print-ads) 

[A new study is shedding light on the best way to market to millennials (the age group born between 1981 and ...](https://www.websitemagazine.com/advertising/study-millennials-more-influenced-by-print-ads)

[Honk! Targeted Ads for Car Buyers](https://www.websitemagazine.com/advertising/honk-targeted-ads-for-car-buyers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Honk! Targeted Ads for Car Buyers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-30-3963-PM-Apr-25-2023-02-55-11-8928-AM-May-01-2023-08-14-57-5495-PM.png)](https://www.websitemagazine.com/advertising/honk-targeted-ads-for-car-buyers) 

[The path to vehicle purchase is an interesting one to watch because dealers have such great opportunities ...](https://www.websitemagazine.com/advertising/honk-targeted-ads-for-car-buyers)

[The State of Mobile Ad Blockers](https://www.websitemagazine.com/advertising/the-state-of-mobile-ad-blockers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The State of Mobile Ad Blockers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-4.png)](https://www.websitemagazine.com/advertising/the-state-of-mobile-ad-blockers) 

[A new report from Tune is shedding light on the current state of ad blockers, revealing that 25 percent of ...](https://www.websitemagazine.com/advertising/the-state-of-mobile-ad-blockers)

[IAB Helps Publishers DEAL with Ad Blockers](https://www.websitemagazine.com/advertising/iab-helps-publishers-deal-with-ad-blockers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![IAB Helps Publishers DEAL with Ad Blockers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-12-40-5214-PM-Apr-25-2023-03-08-23-2305-AM-4.png)](https://www.websitemagazine.com/advertising/iab-helps-publishers-deal-with-ad-blockers) 

[The IAB is helping publishers fight against ad blockers with the release of its Publisher Ad Blocking Primer, ...](https://www.websitemagazine.com/advertising/iab-helps-publishers-deal-with-ad-blockers)

[Invalid Traffic & The Programmatic Problem](https://www.websitemagazine.com/advertising/invalid-traffic-and-the-programmatic-problem)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Invalid Traffic & The Programmatic Problem](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pixalate-Jan-22-2023-11-50-12-9693-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/invalid-traffic-and-the-programmatic-problem) 

[Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global ...](https://www.websitemagazine.com/advertising/invalid-traffic-and-the-programmatic-problem)

[Bright Ideas in Digital Advertising](https://www.websitemagazine.com/advertising/bright-ideas-in-digital-advertising)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bright Ideas in Digital Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-03-07-3700-PM-Apr-25-2023-02-58-56-1601-AM-May-01-2023-08-23-30-1169-PM.png)](https://www.websitemagazine.com/advertising/bright-ideas-in-digital-advertising) 

[Digital advertising revenue in the U.S. reached $15 billion in Q3 2015, making it the single highest quarter ...](https://www.websitemagazine.com/advertising/bright-ideas-in-digital-advertising)

[Competitive Intelligence for Display Advertisers](https://www.websitemagazine.com/advertising/where-display-ads-are-running-and-why)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Competitive Intelligence for Display Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-26-11-9074-PM.png)](https://www.websitemagazine.com/advertising/where-display-ads-are-running-and-why) 

[Discover Where Competitors Display Ads are Running and Why! Would knowing where competitors are buying ...](https://www.websitemagazine.com/advertising/where-display-ads-are-running-and-why)

[From Purchase History to Ad Targeting](https://www.websitemagazine.com/advertising/from-purchase-history-to-ad-targeting)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![From Purchase History to Ad Targeting](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-3-2-1-1.png)](https://www.websitemagazine.com/advertising/from-purchase-history-to-ad-targeting) 

[Cardlytics (which has built an incredibly large database of user purchase histories collected from credit ...](https://www.websitemagazine.com/advertising/from-purchase-history-to-ad-targeting)

[Will Google's Sidebar Ads Ever Return?](https://www.websitemagazine.com/advertising/will-googles-sidebar-ads-ever-return)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Will Google's Sidebar Ads Ever Return?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-12-08-1322-AM-1-1-1.png)](https://www.websitemagazine.com/advertising/will-googles-sidebar-ads-ever-return) 

[Digital advertisers did a double-take at Google AdWords announcement they are removing ads from the right ...](https://www.websitemagazine.com/advertising/will-googles-sidebar-ads-ever-return)

[Quick Guide to Native Advertising Success](https://www.websitemagazine.com/advertising/guide-to-native-advertising-success)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Quick Guide to Native Advertising Success](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content-writing_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/guide-to-native-advertising-success) 

[The tactic of offering paid content in the same form (and look and feel) as the site on which it is hosted is ...](https://www.websitemagazine.com/advertising/guide-to-native-advertising-success)

[Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners](https://www.websitemagazine.com/advertising/fat-fingers-accidential-clicks-and-the-issue-with-mobile-display-banners)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-19-31-8817-PM.png)](https://www.websitemagazine.com/advertising/fat-fingers-accidential-clicks-and-the-issue-with-mobile-display-banners) 

[The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A ...](https://www.websitemagazine.com/advertising/fat-fingers-accidential-clicks-and-the-issue-with-mobile-display-banners)

[The Programmatic Ecosystem: Not Perfect But Still a Smart Investment](https://www.websitemagazine.com/advertising/the-programmatic-ecosystem-not-perfect-but-still-a-smart-investment)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Programmatic Ecosystem: Not Perfect But Still a Smart Investment](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-19-31-8817-PM.png)](https://www.websitemagazine.com/advertising/the-programmatic-ecosystem-not-perfect-but-still-a-smart-investment) 

[By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from ...](https://www.websitemagazine.com/advertising/the-programmatic-ecosystem-not-perfect-but-still-a-smart-investment)

[The Future of Leaner, Lighter Ads](https://www.websitemagazine.com/advertising/the-future-of-leaner-lighter-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![The Future of Leaner, Lighter Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jivox16-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-future-of-leaner-lighter-ads) 

[Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which ...](https://www.websitemagazine.com/advertising/the-future-of-leaner-lighter-ads)

[Programmatic with Publishers in Mind](https://www.websitemagazine.com/advertising/programmatic-with-publishers-in-mind)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Programmatic with Publishers in Mind](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/openx16-Jan-22-2023-11-46-12-4468-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/programmatic-with-publishers-in-mind) 

[Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way ...](https://www.websitemagazine.com/advertising/programmatic-with-publishers-in-mind)

[Quiz Time! Digital Ad Domination](https://www.websitemagazine.com/advertising/quiz-time-digital-ad-domination)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Quiz Time! Digital Ad Domination](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-19-31-8817-PM.png)](https://www.websitemagazine.com/advertising/quiz-time-digital-ad-domination) 

[Digital ad spend in the U.S. is expected to surpass television ad spending in 2016 according to a recent ...](https://www.websitemagazine.com/advertising/quiz-time-digital-ad-domination)

[By the Numbers...Social & Search's Newest Returns](https://www.websitemagazine.com/advertising/by-the-numbers-social-and-searchs-newest-returns)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![By the Numbers...Social & Search's Newest Returns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/percentage-icon-2-1-1-1.png)](https://www.websitemagazine.com/advertising/by-the-numbers-social-and-searchs-newest-returns) 

[Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, ...](https://www.websitemagazine.com/advertising/by-the-numbers-social-and-searchs-newest-returns)

[Sorting Through the Digital Advertising Mess](https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Sorting Through the Digital Advertising Mess](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/advertising-concept_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess) 

[With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems ...](https://www.websitemagazine.com/advertising/sorting-through-the-digital-advertising-mess)

[Bing Ads Intelligence Drops Two Features](https://www.websitemagazine.com/advertising/bing-ads-intelligence-drops-two-features)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Bing Ads Intelligence Drops Two Features](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-47-19-5101-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/bing-ads-intelligence-drops-two-features) 

[Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads ...](https://www.websitemagazine.com/advertising/bing-ads-intelligence-drops-two-features)

[The Great Assist: Kobe Bryant's Retirement and Its Impact on Information Publishing](https://www.websitemagazine.com/advertising/the-great-assist-kobe-bryants-retirement-and-its-impact-on-information-publishing)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Great Assist: Kobe Bryant's Retirement and Its Impact on Information Publishing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-03-07-3700-PM-Apr-25-2023-02-58-56-1601-AM-May-01-2023-08-23-30-1169-PM.png)](https://www.websitemagazine.com/advertising/the-great-assist-kobe-bryants-retirement-and-its-impact-on-information-publishing) 

[When Kobe Bryant recently penned his retirement letter "Dear Basketball" many were surprised to learn it ...](https://www.websitemagazine.com/advertising/the-great-assist-kobe-bryants-retirement-and-its-impact-on-information-publishing)

[Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters](https://www.websitemagazine.com/advertising/fraud-alert-3-tips-to-help-marketers-ditch-fraudsters)

[by Rick Abell](https://www.websitemagazine.com/advertising/author/rick-abell) 

[![Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-09-05-3685-PM-Apr-25-2023-03-04-17-7152-AM-May-01-2023-08-19-31-1531-PM.png)](https://www.websitemagazine.com/advertising/fraud-alert-3-tips-to-help-marketers-ditch-fraudsters) 

[Fraud is a four-letter word in the advertising industry. It sucks money out of campaigns and brands' bottom ...](https://www.websitemagazine.com/advertising/fraud-alert-3-tips-to-help-marketers-ditch-fraudsters)

[Pubfood and the Rise of Header Bidding for Publishers](https://www.websitemagazine.com/advertising/pubfood-and-the-rise-of-header-bidding-for-publishers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Pubfood and the Rise of Header Bidding for Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-May-01-2023-08-23-31-9700-PM.png)](https://www.websitemagazine.com/advertising/pubfood-and-the-rise-of-header-bidding-for-publishers) 

[Automation is rapidly transforming digital advertising, reducing media-buying inefficiencies and improving ...](https://www.websitemagazine.com/advertising/pubfood-and-the-rise-of-header-bidding-for-publishers)

[How Marketers Can Overcome Ad Blocking With Stronger Content](https://www.websitemagazine.com/advertising/how-marketers-can-overcome-ad-blocking-with-stronger-content)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![How Marketers Can Overcome Ad Blocking With Stronger Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blocking_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/how-marketers-can-overcome-ad-blocking-with-stronger-content) 

[Adam Phillips, PureCars Following the recent launch of Apple's newest iOS 9 software, many publishers and ...](https://www.websitemagazine.com/advertising/how-marketers-can-overcome-ad-blocking-with-stronger-content)

[Best Methods for Optimizing Your Landing Page](https://www.websitemagazine.com/advertising/best-methods-for-optimizing-your-landing-page)

[by Andy Preisler](https://www.websitemagazine.com/advertising/author/andy-preisler) 

[![Best Methods for Optimizing Your Landing Page](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/upward-tick_100x100-Jan-22-2023-11-52-46-8965-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/best-methods-for-optimizing-your-landing-page) 

[A landing page is a page on your website that receives traffic from external sources. For example, you pay to ...](https://www.websitemagazine.com/advertising/best-methods-for-optimizing-your-landing-page)

[Changes to UET at Bing Ads](https://www.websitemagazine.com/advertising/changes-to-uet-at-bing-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Changes to UET at Bing Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/search-assets_100x100-Jan-22-2023-11-46-09-2976-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/changes-to-uet-at-bing-ads) 

[Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. ...](https://www.websitemagazine.com/advertising/changes-to-uet-at-bing-ads)

[Instagram Ads Open Up to Everyone](https://www.websitemagazine.com/advertising/instagram-ads-open-up-to-everyone)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Instagram Ads Open Up to Everyone](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/instagram-logo-icon-2-1-1-1.png)](https://www.websitemagazine.com/advertising/instagram-ads-open-up-to-everyone) 

[Instagram has finally opened up its ads platform. Not only are ads now available to both large and small ...](https://www.websitemagazine.com/advertising/instagram-ads-open-up-to-everyone)

[Make Holiday Video Ads a Shoppable Experience](https://www.websitemagazine.com/advertising/make-holiday-video-ads-a-shoppable-experience)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Make Holiday Video Ads a Shoppable Experience](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-23-54-7090-PM.png)](https://www.websitemagazine.com/advertising/make-holiday-video-ads-a-shoppable-experience) 

[By Ashley Eckel, Senior Director of Marketing at Innovid Every year it's the same story: The looming holiday ...](https://www.websitemagazine.com/advertising/make-holiday-video-ads-a-shoppable-experience)

[ReachLocal Customers Obtain Access to the Yahoo Gemini Marketplace](https://www.websitemagazine.com/advertising/reachlocal-customers-obtain-access-to-the-yahoo-gemini-marketplace)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![ReachLocal Customers Obtain Access to the Yahoo Gemini Marketplace](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_orange_lattice-Jan-22-2023-11-49-49-2608-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/reachlocal-customers-obtain-access-to-the-yahoo-gemini-marketplace) 

[ReachLocal is joining Yahoo as one of the company's Preferred Partners. In doing so, thousands of local ...](https://www.websitemagazine.com/advertising/reachlocal-customers-obtain-access-to-the-yahoo-gemini-marketplace)

[Stat Watch: The Impact of Ad Blocking](https://www.websitemagazine.com/advertising/stat-watch-the-impact-of-ad-blocking)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Stat Watch: The Impact of Ad Blocking](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-23-54-7090-PM.png)](https://www.websitemagazine.com/advertising/stat-watch-the-impact-of-ad-blocking) 

[Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital ...](https://www.websitemagazine.com/advertising/stat-watch-the-impact-of-ad-blocking)

[Don't Be Hasty: Selecting the Right Digital Ad Agency](https://www.websitemagazine.com/advertising/dont-be-hasty-selecting-the-right-digital-ad-agency)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Don't Be Hasty: Selecting the Right Digital Ad Agency](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-13-46-9431-PM-Apr-25-2023-03-08-12-4172-AM-4.png)](https://www.websitemagazine.com/advertising/dont-be-hasty-selecting-the-right-digital-ad-agency) 

[By Derek Schou, Associate Editor Companies of all sizes have an opportunity like never before to reach ...](https://www.websitemagazine.com/advertising/dont-be-hasty-selecting-the-right-digital-ad-agency)

[Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015](https://www.websitemagazine.com/advertising/click-to-call-ads)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-23-54-7090-PM.png)](https://www.websitemagazine.com/advertising/click-to-call-ads) 

[With advertisements. Marchex, a mobile advertising analytics company, has released its latest study in which ...](https://www.websitemagazine.com/advertising/click-to-call-ads)

[Why Social Media is the Secret to Advancing Predictive Marketing](https://www.websitemagazine.com/advertising/why-social-media-is-the-secret-to-advancing-predictive-marketing)

[by Lux Narayan](https://www.websitemagazine.com/advertising/author/lux-narayan) 

[![Why Social Media is the Secret to Advancing Predictive Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gray-and-black-boxes_100x100-Jan-22-2023-11-41-32-5522-PM-2-1-1.png)](https://www.websitemagazine.com/advertising/why-social-media-is-the-secret-to-advancing-predictive-marketing) 

[In the 2002 film Minority Report, a special team of "PreCrime" police harnessed precognitive insights from ...](https://www.websitemagazine.com/advertising/why-social-media-is-the-secret-to-advancing-predictive-marketing)

[Native Ads Come to Bing](https://www.websitemagazine.com/advertising/native-ads-come-to-bing)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Native Ads Come to Bing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-26-11-9074-PM.png)](https://www.websitemagazine.com/advertising/native-ads-come-to-bing) 

[Bing is branching out from its search advertising roots, releasing a program for native advertising. ...](https://www.websitemagazine.com/advertising/native-ads-come-to-bing)

[Creative Principles for Increasing Customer Response in Any Channel](https://www.websitemagazine.com/advertising/creative-principles-for-increasing-customer-response-in-any-channel)

[by David Braun](https://www.websitemagazine.com/advertising/author/david-braun) 

[![Creative Principles for Increasing Customer Response in Any Channel](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-08-49-6472-PM-Apr-25-2023-03-04-02-0301-AM-3.png)](https://www.websitemagazine.com/advertising/creative-principles-for-increasing-customer-response-in-any-channel) 

[:: By David Braun, New Control :: The cold hard truth about direct response marketing is that most users are ...](https://www.websitemagazine.com/advertising/creative-principles-for-increasing-customer-response-in-any-channel)

[Facebook Ad Spend Sky Rockets While Google Slows](https://www.websitemagazine.com/advertising/facebook-ad-spend-sky-rockets-while-google-slows)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Facebook Ad Spend Sky Rockets While Google Slows](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_binoculars-Jan-22-2023-11-40-16-4392-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/facebook-ad-spend-sky-rockets-while-google-slows) 

[Merkle, a performance marketing agency, has recently announced the release of its Q2 2015 Merkle RKG Digital ...](https://www.websitemagazine.com/advertising/facebook-ad-spend-sky-rockets-while-google-slows)

[Google Slips, Facebook Grows, in Display Advertising](https://www.websitemagazine.com/advertising/google-slips-facebook-grows-in-display-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Google Slips, Facebook Grows, in Display Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-4.png)](https://www.websitemagazine.com/advertising/google-slips-facebook-grows-in-display-advertising) 

[According to a recent IgnitiionOne's Q2 Digital Marketing Report, advertisers are turning to Facebook in ...](https://www.websitemagazine.com/advertising/google-slips-facebook-grows-in-display-advertising)

[Reach & Demographics on Bing Ad Data](https://www.websitemagazine.com/advertising/reach-and-demographics-on-bing-ad-data)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Reach & Demographics on Bing Ad Data](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-1-1.png)](https://www.websitemagazine.com/advertising/reach-and-demographics-on-bing-ad-data) 

[If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has ...](https://www.websitemagazine.com/advertising/reach-and-demographics-on-bing-ad-data)

[Tackling Programmatic Ad Fraud with...Hardware?](https://www.websitemagazine.com/advertising/tackling-programmatic-ad-fraud-with-hardware)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Tackling Programmatic Ad Fraud with...Hardware?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gray-and-black-boxes_100x100-Jan-22-2023-11-46-16-9786-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/tackling-programmatic-ad-fraud-with-hardware) 

[As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. ...](https://www.websitemagazine.com/advertising/tackling-programmatic-ad-fraud-with-hardware)

[Don't Show High-Paying Job Ads to the Little Ladies](https://www.websitemagazine.com/advertising/dont-show-high-paying-job-ads-to-the-little-ladies)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Don't Show High-Paying Job Ads to the Little Ladies](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-24-2344-PM-3-2-2.png)](https://www.websitemagazine.com/advertising/dont-show-high-paying-job-ads-to-the-little-ladies) 

[Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search ...](https://www.websitemagazine.com/advertising/dont-show-high-paying-job-ads-to-the-little-ladies)

[How Google AdSense Users Can Buy Native Ad Traffic Without Getting Banned](https://www.websitemagazine.com/advertising/how-google-adsense-users-can-buy-native-ad-traffic-without-getting-banned)

[by Maria Shinkevich](https://www.websitemagazine.com/advertising/author/maria-shinkevich) 

[![How Google AdSense Users Can Buy Native Ad Traffic Without Getting Banned](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Jan-22-2023-11-47-29-5502-PM-3-1-1.png)](https://www.websitemagazine.com/advertising/how-google-adsense-users-can-buy-native-ad-traffic-without-getting-banned) 

[There is no doubt that Google AdSense is one of the most efficient monetization solutions for content ...](https://www.websitemagazine.com/advertising/how-google-adsense-users-can-buy-native-ad-traffic-without-getting-banned)

[Q&A: Personalized Experiences On the Go](https://www.websitemagazine.com/advertising/q-and-a-personalized-experiences-on-the-go)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Q&A: Personalized Experiences On the Go](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-09-05-3685-PM-Apr-25-2023-03-04-17-7152-AM-2.png)](https://www.websitemagazine.com/advertising/q-and-a-personalized-experiences-on-the-go) 

[With 71 percent of consumers reporting they like receiving personalized offers from preferred brands and ...](https://www.websitemagazine.com/advertising/q-and-a-personalized-experiences-on-the-go)

[8 Ways to Nail Native Ad Headlines](https://www.websitemagazine.com/advertising/8-ways-to-nail-native-ad-headlines)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![8 Ways to Nail Native Ad Headlines](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/writingstock-Jan-22-2023-11-53-29-3838-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/8-ways-to-nail-native-ad-headlines) 

[By Olena Postnykova, MGID Here we find the elusive creature, the website visitor, in its natural habitat. The ...](https://www.websitemagazine.com/advertising/8-ways-to-nail-native-ad-headlines)

[Rejecting Video Ad View Definition](https://www.websitemagazine.com/advertising/rejecting-video-ad-view-definition)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Rejecting Video Ad View Definition](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-23-49-1729-PM.png)](https://www.websitemagazine.com/advertising/rejecting-video-ad-view-definition) 

[Eighty-two percent of advertising professionals feel the current definition of a "view" for desktop video ads ...](https://www.websitemagazine.com/advertising/rejecting-video-ad-view-definition)

[Digital Ad Creative Checklist](https://www.websitemagazine.com/advertising/digital-ad-creative-checklist)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Digital Ad Creative Checklist](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-59-05-1325-PM-Apr-25-2023-02-55-46-3927-AM-4.png)](https://www.websitemagazine.com/advertising/digital-ad-creative-checklist) 

[Consumers are bombarded with display advertisements at every virtual corner of their online experience. The ...](https://www.websitemagazine.com/advertising/digital-ad-creative-checklist)

[Advertise to the Right Consumer at the Right Moment](https://www.websitemagazine.com/advertising/advertise-to-the-right-consumer-at-the-right-moment)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Advertise to the Right Consumer at the Right Moment](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iphone-14-image-1.png)](https://www.websitemagazine.com/advertising/advertise-to-the-right-consumer-at-the-right-moment) 

[Consumers today are bombarded by a variety of mobile devices whether they are surfing the Web or in an app. ...](https://www.websitemagazine.com/advertising/advertise-to-the-right-consumer-at-the-right-moment)

[Live Chat and Offline Ads Partner Up](https://www.websitemagazine.com/advertising/live-chat-and-offline-ads-partner-up)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Live Chat and Offline Ads Partner Up](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/salesteam-Jan-22-2023-11-49-33-1198-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/live-chat-and-offline-ads-partner-up) 

[Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help ...](https://www.websitemagazine.com/advertising/live-chat-and-offline-ads-partner-up)

[10 Habits of Highly Effective Publishers](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-publishers)

[by Victoria Limpenny](https://www.websitemagazine.com/advertising/author/victoria-limpenny) 

[![10 Habits of Highly Effective Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-1-1.png)](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-publishers) 

[Affiliate networks can see as much as (and in some cases more) than 30 new publisher sign-ups on a daily ...](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-publishers)

[Mobile App Ad Campaigns and the Fraud Threat](https://www.websitemagazine.com/advertising/mobile-app-ad-campaigns-and-the-fraud-threat)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Mobile App Ad Campaigns and the Fraud Threat](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/kochava15-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/mobile-app-ad-campaigns-and-the-fraud-threat) 

[Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting ...](https://www.websitemagazine.com/advertising/mobile-app-ad-campaigns-and-the-fraud-threat)

[A Human-Powered Approach to Programmatic Advertising](https://www.websitemagazine.com/advertising/a-human-powered-approach-to-programmatic-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![A Human-Powered Approach to Programmatic Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/a-human-powered-approach-to-programmatic-advertising) 

[As consumers continue to find their way online, advertisers are constantly on the hunt for new ways to reach ...](https://www.websitemagazine.com/advertising/a-human-powered-approach-to-programmatic-advertising)

[Bing Introduces New Campaign Type for Merchants, Shoppers](https://www.websitemagazine.com/advertising/bing-introduces-new-campaign-type)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Bing Introduces New Campaign Type for Merchants, Shoppers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_purple_layers-Jan-22-2023-11-44-30-0234-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/bing-introduces-new-campaign-type) 

[With the popularity of Google Shopping campaigns, it's no surprise that others are trying to emulate its ...](https://www.websitemagazine.com/advertising/bing-introduces-new-campaign-type)

[Yahoo Delivers New Ad Capabilities to Advertisers](https://www.websitemagazine.com/advertising/yahoo-delivers-new-ad-capabilities-to-advertisers)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Yahoo Delivers New Ad Capabilities to Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-03-1690-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/yahoo-delivers-new-ad-capabilities-to-advertisers) 

[Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: ...](https://www.websitemagazine.com/advertising/yahoo-delivers-new-ad-capabilities-to-advertisers)

[The Ever-Changing World of Mobile Ads](https://www.websitemagazine.com/advertising/the-ever-changing-world-of-mobile-ads)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![The Ever-Changing World of Mobile Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_vertical_rainbow-Jan-22-2023-11-47-20-1864-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-ever-changing-world-of-mobile-ads) 

[Advertisers are constantly trying to create the most effective and engaging ads. Unfortunately, the ideas ...](https://www.websitemagazine.com/advertising/the-ever-changing-world-of-mobile-ads)

[Selling Private (Ad) Inventory](https://www.websitemagazine.com/advertising/selling-private-ad-inventory)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Selling Private (Ad) Inventory](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-46-52-5380-PM-2-2-2.png)](https://www.websitemagazine.com/advertising/selling-private-ad-inventory) 

[As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and ...](https://www.websitemagazine.com/advertising/selling-private-ad-inventory)

[A Shiny New Metric: Ad Viewability Rate](https://www.websitemagazine.com/advertising/a-shiny-new-metric-ad-viewability-rate)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![A Shiny New Metric: Ad Viewability Rate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-May-01-2023-08-23-31-9700-PM.png)](https://www.websitemagazine.com/advertising/a-shiny-new-metric-ad-viewability-rate) 

[There's a conversation happening that should prove interesting to online advertisers - viewability as an ad ...](https://www.websitemagazine.com/advertising/a-shiny-new-metric-ad-viewability-rate)

[Crash Course on Mobile Advertising Formats, Trends & Projections](https://www.websitemagazine.com/advertising/crash-course-on-mobile-advertising-formats-trends-and-projections)

[by Elena Terenteva](https://www.websitemagazine.com/advertising/author/elena-terenteva) 

[![Crash Course on Mobile Advertising Formats, Trends & Projections](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-08-53-5206-PM-Apr-25-2023-03-04-06-2934-AM-4.png)](https://www.websitemagazine.com/advertising/crash-course-on-mobile-advertising-formats-trends-and-projections) 

[Can you believe it? It hasn't even been 10 years since we got the first iPhone. And yet in the last 12 months ...](https://www.websitemagazine.com/advertising/crash-course-on-mobile-advertising-formats-trends-and-projections)

[8 Ad Copy Testing Tips for Cost-Effective PPC Campaigns](https://www.websitemagazine.com/advertising/8-ad-copy-testing-tips-for-cost-effective-ppc-campaigns)

[by Aby League](https://www.websitemagazine.com/advertising/author/aby-league) 

[![8 Ad Copy Testing Tips for Cost-Effective PPC Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-03-54-5504-PM-Apr-25-2023-02-59-29-8119-AM-May-01-2023-08-26-14-7085-PM.png)](https://www.websitemagazine.com/advertising/8-ad-copy-testing-tips-for-cost-effective-ppc-campaigns) 

[According to a meta study run by Google and Ipsos MediaCT, search advertising has a powerful effect on ...](https://www.websitemagazine.com/advertising/8-ad-copy-testing-tips-for-cost-effective-ppc-campaigns)

[Putting an End to Fraud in Programmatic Advertising](https://www.websitemagazine.com/advertising/putting-and-end-to-fraud-in-programmatic-advertising)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Putting an End to Fraud in Programmatic Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/banned-icons_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/putting-and-end-to-fraud-in-programmatic-advertising) 

[Digital advertisers are perpetually on the virtual look out for ways to eliminate (or at least reduce) fraud ...](https://www.websitemagazine.com/advertising/putting-and-end-to-fraud-in-programmatic-advertising)

[10 Habits of Highly Effective Advertisers](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-advertisers)

[by Matt Swan](https://www.websitemagazine.com/advertising/author/matt-swan) 

[![10 Habits of Highly Effective Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-advertisers) 

[Affiliate marketing is based on a simple premise - publishers drive traffic to an advertiser's site and they ...](https://www.websitemagazine.com/advertising/10-habits-of-highly-effective-advertisers)

[Popular Publisher Crashes the Video Party](https://www.websitemagazine.com/advertising/popular-publisher-crashes-the-video-party)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Popular Publisher Crashes the Video Party](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/popular-publisher-crashes-the-video-party) 

[Watching online videos isn't just for millennials anymore, as senior executives are finding themselves glued ...](https://www.websitemagazine.com/advertising/popular-publisher-crashes-the-video-party)

[AOL Advertisers - You've Got Ad Inventory](https://www.websitemagazine.com/advertising/aol-advertisers-you-ve-got-ad-inventory)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![AOL Advertisers - You've Got Ad Inventory](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mouse-click_100x100-4-1-1-1.png)](https://www.websitemagazine.com/advertising/aol-advertisers-you-ve-got-ad-inventory) 

[Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels ...](https://www.websitemagazine.com/advertising/aol-advertisers-you-ve-got-ad-inventory)

[Where All Digital Advertising Intersects](https://www.websitemagazine.com/advertising/where-all-digital-advertising-intersects)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Where All Digital Advertising Intersects](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-08-49-6472-PM-Apr-25-2023-03-04-02-0301-AM-3.png)](https://www.websitemagazine.com/advertising/where-all-digital-advertising-intersects) 

[Each year, marketers are using more and more disparate technology solutions to run their acquisition and ...](https://www.websitemagazine.com/advertising/where-all-digital-advertising-intersects)

[Survey: Do You Plan on Spending More or Less in the Coming Year on Digital Advertising?](https://www.websitemagazine.com/advertising/survey-do-you-plan-on-spending-more-or-less-in-the-coming-year-on-digital-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Survey: Do You Plan on Spending More or Less in the Coming Year on Digital Advertising?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-59-05-1325-PM-Apr-25-2023-02-55-46-3927-AM-May-01-2023-08-19-06-1350-PM.png)](https://www.websitemagazine.com/advertising/survey-do-you-plan-on-spending-more-or-less-in-the-coming-year-on-digital-advertising) 

[As the world becomes more and more digital, it is not a surprise that Gartner forecasts digital marketing ...](https://www.websitemagazine.com/advertising/survey-do-you-plan-on-spending-more-or-less-in-the-coming-year-on-digital-advertising)

[Autopilot Releases New Digital Marketing Platform](https://www.websitemagazine.com/advertising/autopilot-releases-new-digital-marketing-platform)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Autopilot Releases New Digital Marketing Platform](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-55-06-6771-PM-Apr-10-2023-01-09-11-1378-PM-2-1.png)](https://www.websitemagazine.com/advertising/autopilot-releases-new-digital-marketing-platform) 

[As marketers look to engage with more consumers than ever before they must have a powerful platform that ...](https://www.websitemagazine.com/advertising/autopilot-releases-new-digital-marketing-platform)

[Digital Influence & Advertising](https://www.websitemagazine.com/advertising/digital-influence-and-advertising)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Digital Influence & Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-4.png)](https://www.websitemagazine.com/advertising/digital-influence-and-advertising) 

[Each Super Bowl, big brands reach into their deep pockets to call attention to their business for the purpose ...](https://www.websitemagazine.com/advertising/digital-influence-and-advertising)

[Google Converting Flash Ads to HTML5](https://www.websitemagazine.com/advertising/google-converting-flash-ads-to-html5)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Converting Flash Ads to HTML5](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/html52015-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/google-converting-flash-ads-to-html5) 

[Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically ...](https://www.websitemagazine.com/advertising/google-converting-flash-ads-to-html5)

[4 Click-Worthy Native Ads](https://www.websitemagazine.com/advertising/4-click-worthy-native-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![4 Click-Worthy Native Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-09-05-3685-PM-Apr-25-2023-03-04-17-7152-AM-May-01-2023-08-19-31-1531-PM.png)](https://www.websitemagazine.com/advertising/4-click-worthy-native-ads) 

[Native ads have been a hot topic over the last couple of years, and for good reason. These ads aim to bridge ...](https://www.websitemagazine.com/advertising/4-click-worthy-native-ads)

[Elevate Your Mobile Marketing By Understanding Your Consumer](https://www.websitemagazine.com/advertising/elevate-your-mobile-marketing-by-understanding-your-consumer)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Elevate Your Mobile Marketing By Understanding Your Consumer](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/anonymous-shutterstock-2-1-1-1.png)](https://www.websitemagazine.com/advertising/elevate-your-mobile-marketing-by-understanding-your-consumer) 

[Marketers today must leverage platforms that give them insights into consumers' tendencies and behaviors. ...](https://www.websitemagazine.com/advertising/elevate-your-mobile-marketing-by-understanding-your-consumer)

[Super Bowl Ads: Winners & Losers](https://www.websitemagazine.com/advertising/super-bowl-ads-winners-and-losers)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Super Bowl Ads: Winners & Losers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-44-8144-PM-Apr-25-2023-02-55-24-5314-AM-3.png)](https://www.websitemagazine.com/advertising/super-bowl-ads-winners-and-losers) 

[Advertisers spend millions and millions of dollars each year to get in front of Super Bowl viewers. Over ...](https://www.websitemagazine.com/advertising/super-bowl-ads-winners-and-losers)

[Video Ads Driving Major Action](https://www.websitemagazine.com/advertising/video-ads-driving-major-action)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Video Ads Driving Major Action](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-18-29-7501-PM.png)](https://www.websitemagazine.com/advertising/video-ads-driving-major-action) 

[If the goal of advertising is to get users to take action, digital brands seriously need to consider ...](https://www.websitemagazine.com/advertising/video-ads-driving-major-action)

[Bing Ads Makes it Easier to View the Competition](https://www.websitemagazine.com/advertising/bing-ads-makes-it-easier-to-view-the-competition)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Bing Ads Makes it Easier to View the Competition](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-44-8144-PM-Apr-25-2023-02-55-24-5314-AM-3.png)](https://www.websitemagazine.com/advertising/bing-ads-makes-it-easier-to-view-the-competition) 

[For advertisers, understanding how much to bid for each ad is tricky. Bid too little and your ad will not get ...](https://www.websitemagazine.com/advertising/bing-ads-makes-it-easier-to-view-the-competition)

[Is Facebook Edging in on YouTube's Territory?](https://www.websitemagazine.com/advertising/is-facebook-edging-in-on-youtubes-territory)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Is Facebook Edging in on YouTube's Territory?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-12-40-5214-PM-Apr-25-2023-03-08-23-2305-AM-4.png)](https://www.websitemagazine.com/advertising/is-facebook-edging-in-on-youtubes-territory) 

[The Super Bowl is the biggest sporting event in America and companies pay millions of dollars to have their ...](https://www.websitemagazine.com/advertising/is-facebook-edging-in-on-youtubes-territory)

[Top 50 Digital Ad Platforms for 2015 - Feb. '15](https://www.websitemagazine.com/advertising/feb-15-top-50)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Top 50 Digital Ad Platforms for 2015 - Feb. '15](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-08-49-6472-PM-Apr-25-2023-03-04-02-0301-AM-May-01-2023-08-18-54-3697-PM.png)](https://www.websitemagazine.com/advertising/feb-15-top-50) 

[Digital advertising has never been more effective. Today's brands are in greater control of their messaging ...](https://www.websitemagazine.com/advertising/feb-15-top-50)

[Fact & Fiction In Display Advertising](https://www.websitemagazine.com/advertising/fact-and-fiction-in-display-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Fact & Fiction In Display Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-59-05-1325-PM-Apr-25-2023-02-55-46-3927-AM-4.png)](https://www.websitemagazine.com/advertising/fact-and-fiction-in-display-advertising) 

[By Lindsay Arnold Anyone with access to a search engine can claim that they know "all about" the best ...](https://www.websitemagazine.com/advertising/fact-and-fiction-in-display-advertising)

[Marketing Strategies to Win the Super Bowl Ad Performance Game](https://www.websitemagazine.com/advertising/4-great-strategies-to-help-marketers-win-the-super-bowl-ad-performance-game)

[by Ryan Bateman](https://www.websitemagazine.com/advertising/author/ryan-bateman) 

[![Marketing Strategies to Win the Super Bowl Ad Performance Game](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-03-07-3700-PM-Apr-25-2023-02-58-56-1601-AM-May-01-2023-08-23-30-1169-PM.png)](https://www.websitemagazine.com/advertising/4-great-strategies-to-help-marketers-win-the-super-bowl-ad-performance-game) 

[Super Bowl ad campaigns and omni-channel strategies are gaining in popularity and complexity every year. They ...](https://www.websitemagazine.com/advertising/4-great-strategies-to-help-marketers-win-the-super-bowl-ad-performance-game)

[Digital Ad Measurement Denied Its Big Leap Forward](https://www.websitemagazine.com/advertising/digital-ad-measurement-denied-big-leap-forward)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Digital Ad Measurement Denied Its Big Leap Forward](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-46-52-5380-PM-2-2-1.png)](https://www.websitemagazine.com/advertising/digital-ad-measurement-denied-big-leap-forward) 

[As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they ...](https://www.websitemagazine.com/advertising/digital-ad-measurement-denied-big-leap-forward)

[Contextual Ads for Mobile Pubs with Infolinks' InFold](https://www.websitemagazine.com/advertising/contextual-ads-for-mobile-pubs-with-infolinks-infold)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Contextual Ads for Mobile Pubs with Infolinks' InFold](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/infolinks-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/contextual-ads-for-mobile-pubs-with-infolinks-infold) 

[Digital advertising platform Infolinks, recently launched a new mobile version of its InFold contextual ...](https://www.websitemagazine.com/advertising/contextual-ads-for-mobile-pubs-with-infolinks-infold)

[Gain Insight Into Your Top Advertising Competitors at Bing](https://www.websitemagazine.com/advertising/gain-insight-into-your-top-advertising-competitors)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Gain Insight Into Your Top Advertising Competitors at Bing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-13-52-2435-PM-Apr-25-2023-03-08-29-3001-AM-May-01-2023-08-26-21-4878-PM.png)](https://www.websitemagazine.com/advertising/gain-insight-into-your-top-advertising-competitors) 

[As the holidays rapidly approach marketers are constantly searching for more effective ways to display their ...](https://www.websitemagazine.com/advertising/gain-insight-into-your-top-advertising-competitors)

[3 Creative Digital Ads Sure to Impress](https://www.websitemagazine.com/advertising/3-creative-digital-ads-sure-to-impress)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![3 Creative Digital Ads Sure to Impress](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-23-54-7090-PM.png)](https://www.websitemagazine.com/advertising/3-creative-digital-ads-sure-to-impress) 

[By Amberly Dressler, Managing Editor Digital marketers have their work cut out for them when it comes to ...](https://www.websitemagazine.com/advertising/3-creative-digital-ads-sure-to-impress)

[Tumblr Opens App Up to New Ad Display](https://www.websitemagazine.com/advertising/tumblr-opens-app-up-to-new-ad-display)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Tumblr Opens App Up to New Ad Display](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-32-33-0828-PM-4-1.png)](https://www.websitemagazine.com/advertising/tumblr-opens-app-up-to-new-ad-display) 

[As more consumers continue to flock to social media, networks are constantly looking for ways to capitalize ...](https://www.websitemagazine.com/advertising/tumblr-opens-app-up-to-new-ad-display)

[DoubleClick Breaks the Internet](https://www.websitemagazine.com/advertising/doubleclick-breaks-the-internet)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![DoubleClick Breaks the Internet](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/break-links_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/doubleclick-breaks-the-internet) 

[Kim Kardashian may have tried to break the Internet but Google kind of succeeded. For a short time last week, ...](https://www.websitemagazine.com/advertising/doubleclick-breaks-the-internet)

[Build Rich Social Ads Yourself](https://www.websitemagazine.com/advertising/build-rich-social-ads-yourself)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Build Rich Social Ads Yourself](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/diy-blocks_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/build-rich-social-ads-yourself) 

[Social marketers often have hours, not months to build a campaign. This, according to A. J. Vernet, global VP ...](https://www.websitemagazine.com/advertising/build-rich-social-ads-yourself)

[Google Consumer Surveys Arrive, Publishers Rejoice-ish](https://www.websitemagazine.com/advertising/google-consumer-surveys-arrive-publishers-rejoice-ish)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Consumer Surveys Arrive, Publishers Rejoice-ish](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/survey-chalkboard_100x100-Jan-22-2023-11-46-41-6123-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/google-consumer-surveys-arrive-publishers-rejoice-ish) 

[Google has a new program available for website owners looking to generate some additional revenue from their ...](https://www.websitemagazine.com/advertising/google-consumer-surveys-arrive-publishers-rejoice-ish)

[Finding the Causal Impact of Ad Viewability](https://www.websitemagazine.com/advertising/finding-the-causal-impact-of-ad-viewability)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Finding the Causal Impact of Ad Viewability](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/integraladscience-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/finding-the-causal-impact-of-ad-viewability) 

[Integral Ad Science released a new product in late September that provides insights into the impact that ad ...](https://www.websitemagazine.com/advertising/finding-the-causal-impact-of-ad-viewability)

[7 Essential Pre-Launch Questions for Engaging Digital Ad Campaigns](https://www.websitemagazine.com/advertising/7-essential-pre-launch-questions-for-engaging-digital-ad-campaigns)

[by Danielle Forget](https://www.websitemagazine.com/advertising/author/danielle-forget) 

[![7 Essential Pre-Launch Questions for Engaging Digital Ad Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-08-53-5206-PM-Apr-25-2023-03-04-06-2934-AM-4.png)](https://www.websitemagazine.com/advertising/7-essential-pre-launch-questions-for-engaging-digital-ad-campaigns) 

[Launching an online advertising campaign can be an incredibly daunting task. Coming up with ways to reach ...](https://www.websitemagazine.com/advertising/7-essential-pre-launch-questions-for-engaging-digital-ad-campaigns)

[Improve Lead Scoring with New Uberflip Integration](https://www.websitemagazine.com/advertising/improve-lead-scoring-with-new-uberflip-integration)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Improve Lead Scoring with New Uberflip Integration](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-22-2023-11-50-31-3699-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/improve-lead-scoring-with-new-uberflip-integration) 

[Consumers' interests change rapidly which makes it difficult for companies to keep up with what their ...](https://www.websitemagazine.com/advertising/improve-lead-scoring-with-new-uberflip-integration)

[Rakuten Marketing Focuses on the Omni Experience](https://www.websitemagazine.com/advertising/rakuten-marketing-focuses-on-the-omni-experience)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Rakuten Marketing Focuses on the Omni Experience](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rakuten_100x100-Jan-22-2023-11-40-59-5995-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/rakuten-marketing-focuses-on-the-omni-experience) 

[Rakuten Marketing is putting a focus on omni-channel marketing, as the division of Rakuten Inc. is ...](https://www.websitemagazine.com/advertising/rakuten-marketing-focuses-on-the-omni-experience)

[Fraud Detection for the Programmatic Age](https://www.websitemagazine.com/advertising/fraud-detection-for-the-programmatic-age)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Fraud Detection for the Programmatic Age](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adform-ss-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/fraud-detection-for-the-programmatic-age) 

[Just because digital advertising is faster and more efficient should in no way mean it is not subject to ...](https://www.websitemagazine.com/advertising/fraud-detection-for-the-programmatic-age)

[Local Biz Demand More Targeting for Online Ads](https://www.websitemagazine.com/advertising/local-biz-demand-more-targeting-for-online-ads)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Local Biz Demand More Targeting for Online Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/borrell-associates_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/local-biz-demand-more-targeting-for-online-ads) 

[Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and ...](https://www.websitemagazine.com/advertising/local-biz-demand-more-targeting-for-online-ads)

[AdSense Ads: How AdSense Optimization is a Science (Not an Art)](https://www.websitemagazine.com/advertising/adsense-ads-how-adsense-optimization-is-a-science-not-an-art)

[by John Cole](https://www.websitemagazine.com/advertising/author/john-cole) 

[![AdSense Ads: How AdSense Optimization is a Science (Not an Art)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-May-01-2023-08-18-12-0789-PM.png)](https://www.websitemagazine.com/advertising/adsense-ads-how-adsense-optimization-is-a-science-not-an-art) 

[Optimizing AdSense means getting just the right blend of ads and content. If you're achieving a great user ...](https://www.websitemagazine.com/advertising/adsense-ads-how-adsense-optimization-is-a-science-not-an-art)

[Auto Campaigns the Next Evolution for Trumpia](https://www.websitemagazine.com/advertising/trumpia-introduces-auto-campaigns)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Auto Campaigns the Next Evolution for Trumpia](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/trumpia-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/trumpia-introduces-auto-campaigns) 

[Multi-channel marketing automation software provider Trumpia has unveiled a new feature that enables users to ...](https://www.websitemagazine.com/advertising/trumpia-introduces-auto-campaigns)

[Live Video Gaming Platform Twitch Heads to Amazon](https://www.websitemagazine.com/advertising/live-video-gaming-platform-twitch-heads-to-amazon)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Live Video Gaming Platform Twitch Heads to Amazon](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/twitch-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/live-video-gaming-platform-twitch-heads-to-amazon) 

[Amazon announced this week that it will acquire Twitch Interactive, a live video platform for gamers. The ...](https://www.websitemagazine.com/advertising/live-video-gaming-platform-twitch-heads-to-amazon)

[Money-Transfer Co. Banks on Mobile, Paid Search](https://www.websitemagazine.com/advertising/money-transfer-co-banks-on-mobile-paid-search)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Money-Transfer Co. Banks on Mobile, Paid Search](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/xoom-100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/money-transfer-co-banks-on-mobile-paid-search) 

[Consumers use their mobile devices for a variety of reasons - to look up directions, to research products, to ...](https://www.websitemagazine.com/advertising/money-transfer-co-banks-on-mobile-paid-search)

[Product Listing Ads in Major Investment from Brands](https://www.websitemagazine.com/advertising/product-listing-ads-in-major-investment-from-brands)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Product Listing Ads in Major Investment from Brands](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-30-3963-PM-Apr-25-2023-02-55-11-8928-AM-May-01-2023-08-14-57-5495-PM.png)](https://www.websitemagazine.com/advertising/product-listing-ads-in-major-investment-from-brands) 

[Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are ...](https://www.websitemagazine.com/advertising/product-listing-ads-in-major-investment-from-brands)

[Exact Match and Negative Keywords Arrive in eZanga's AdPad](https://www.websitemagazine.com/advertising/exact-match-and-negative-keywords-arrive-in-ezangas-adpad)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Exact Match and Negative Keywords Arrive in eZanga's AdPad](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ezanga-Jan-22-2023-11-55-01-2906-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/exact-match-and-negative-keywords-arrive-in-ezangas-adpad) 

[Digital ad network eZanga has released three new features to its AdPad platform. The solution now offers ...](https://www.websitemagazine.com/advertising/exact-match-and-negative-keywords-arrive-in-ezangas-adpad)

[Mobile Ads Driving Engagement, Secondary Actions and Purchases](https://www.websitemagazine.com/advertising/mobile-ads-driving-engagement-secondary-actions-and-purchases)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Mobile Ads Driving Engagement, Secondary Actions and Purchases](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-May-01-2023-08-23-05-6593-PM.png)](https://www.websitemagazine.com/advertising/mobile-ads-driving-engagement-secondary-actions-and-purchases) 

[Mobile ad targeting and personalization improvements are paying off as mobile ad engagement has more than ...](https://www.websitemagazine.com/advertising/mobile-ads-driving-engagement-secondary-actions-and-purchases)

[Run Your AdWords Campaign Like the BIG BOYS](https://www.websitemagazine.com/advertising/run-your-adwords-campaign-like-the-big-boys)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Run Your AdWords Campaign Like the BIG BOYS](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-2.png)](https://www.websitemagazine.com/advertising/run-your-adwords-campaign-like-the-big-boys) 

[By Jacob Baadsgaard Small businesses and startups often make the mistake of thinking they are restricted to ...](https://www.websitemagazine.com/advertising/run-your-adwords-campaign-like-the-big-boys)

[Quick Guide to AdWords Sitelinks](https://www.websitemagazine.com/advertising/quick-guide-to-adwords-sitelinks)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Quick Guide to AdWords Sitelinks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-Apr-10-2023-12-58-45-5601-PM-3-2.png)](https://www.websitemagazine.com/advertising/quick-guide-to-adwords-sitelinks) 

[Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money ...](https://www.websitemagazine.com/advertising/quick-guide-to-adwords-sitelinks)

[Let Your Ads Ferment with Dstillery](https://www.websitemagazine.com/advertising/let-your-ads-ferment-with-dstillery)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Let Your Ads Ferment with Dstillery](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_multiple_devices-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/let-your-ads-ferment-with-dstillery) 

[In the marketing universe, cross-device targeting is the star that's burning brightest. The ability to ...](https://www.websitemagazine.com/advertising/let-your-ads-ferment-with-dstillery)

[Zappos...King of Digital Marketing for Apparel Retailers?](https://www.websitemagazine.com/advertising/zappos-king-of-digital-marketing-for-apparel-retailers)

[by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 

[![Zappos...King of Digital Marketing for Apparel Retailers?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adgooroo_100x100-1-1-1-1.png)](https://www.websitemagazine.com/advertising/zappos-king-of-digital-marketing-for-apparel-retailers) 

[In 2013 the total amount of revenue for online advertisements was $42.8 billion, 17 percent higher than in ...](https://www.websitemagazine.com/advertising/zappos-king-of-digital-marketing-for-apparel-retailers)

[Millennials Love Consistency (and Connectivity)](https://www.websitemagazine.com/advertising/millennials-love-consistency)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Millennials Love Consistency (and Connectivity)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/allie-mini-Jan-22-2023-11-40-46-3044-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/millennials-love-consistency) 

[When it comes to marketing to millennials, brands need to keep one word in mind - consistency. SDL released ...](https://www.websitemagazine.com/advertising/millennials-love-consistency)

[Mobile Search Spend on the Rise](https://www.websitemagazine.com/advertising/mobile-search-spend-on-the-rise)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Mobile Search Spend on the Rise](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/covarioicon-2-1-1-1.png)](https://www.websitemagazine.com/advertising/mobile-search-spend-on-the-rise) 

[More marketers are putting their money into mobile, as recent data from Covario's Paid Search Spend Analysis ...](https://www.websitemagazine.com/advertising/mobile-search-spend-on-the-rise)

[Artificial Intelligence: An Advertiser's Best Friend](https://www.websitemagazine.com/advertising/artificial-intelligence-an-advertisers-best-friend)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Artificial Intelligence: An Advertiser's Best Friend](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/artificial-intelligence-an-advertisers-best-friend) 

[By Or Shani, CEO and Founder of Adgorithms Artificial intelligence (AI) tends to conjure up images of HAL in ...](https://www.websitemagazine.com/advertising/artificial-intelligence-an-advertisers-best-friend)

[The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase](https://www.websitemagazine.com/advertising/the-4-ps-of-public-facing-websites-problem-potential-product-and-purchase)

[by Leora Raivich](https://www.websitemagazine.com/advertising/author/leora-raivich) 

[![The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-59-04-1558-PM-Apr-25-2023-02-55-45-9515-AM-2.png)](https://www.websitemagazine.com/advertising/the-4-ps-of-public-facing-websites-problem-potential-product-and-purchase) 

[Getting Results with Behavioral Targeting for your Website. Problem: When an archer hunts, he uses different ...](https://www.websitemagazine.com/advertising/the-4-ps-of-public-facing-websites-problem-potential-product-and-purchase)

[Loyalty Programs Popularity Among Millenials](https://www.websitemagazine.com/advertising/loyalty-programs-popularity-among-millenials)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Loyalty Programs Popularity Among Millenials](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-4.png)](https://www.websitemagazine.com/advertising/loyalty-programs-popularity-among-millenials) 

[Loyalty programs are seemingly everywhere today. Some market their program by giving discounts to consumers ...](https://www.websitemagazine.com/advertising/loyalty-programs-popularity-among-millenials)

[Social Media's Impact on Product Choice](https://www.websitemagazine.com/advertising/social-medias-impact-on-product-choice)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Social Media's Impact on Product Choice](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-59-04-1558-PM-Apr-25-2023-02-55-45-9515-AM-May-01-2023-08-19-05-5659-PM.png)](https://www.websitemagazine.com/advertising/social-medias-impact-on-product-choice) 

[Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails, the ...](https://www.websitemagazine.com/advertising/social-medias-impact-on-product-choice)

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[21 Essential (and Free) PPC Tools Sans Google & Bing](https://www.websitemagazine.com/advertising/21-essential-and-free-ppc-tools-sans-google-and-bing)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![21 Essential (and Free) PPC Tools Sans Google & Bing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/PPCTools-1-1.jpg)](https://www.websitemagazine.com/advertising/21-essential-and-free-ppc-tools-sans-google-and-bing) 

[Google and Bing are so vain; they probably think this article is about them. Of course, it is tough to talk ...](https://www.websitemagazine.com/advertising/21-essential-and-free-ppc-tools-sans-google-and-bing)

[Marketing Automation Beyond the Inbox](https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Marketing Automation Beyond the Inbox](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo_logo_100x100-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox) 

[Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead ...](https://www.websitemagazine.com/advertising/marketing-automation-beyond-the-inbox)

[Advertisers Get Smart with Videos](https://www.websitemagazine.com/advertising/advertisers-get-smart-with-videos)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Advertisers Get Smart with Videos](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-08-49-6472-PM-Apr-25-2023-03-04-02-0301-AM-3.png)](https://www.websitemagazine.com/advertising/advertisers-get-smart-with-videos) 

[Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. ...](https://www.websitemagazine.com/advertising/advertisers-get-smart-with-videos)

[How Does Marketing Integration Benefit Small Businesses?](https://www.websitemagazine.com/advertising/how-does-marketing-integration-benefit-small-businesses)

[by Joy Gendusa](https://www.websitemagazine.com/advertising/author/joy-gendusa) 

[![How Does Marketing Integration Benefit Small Businesses?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/postcard-mania_100x100-Jan-22-2023-11-46-15-7239-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/how-does-marketing-integration-benefit-small-businesses) 

[The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing ...](https://www.websitemagazine.com/advertising/how-does-marketing-integration-benefit-small-businesses)

[The Pulse of 'Net Advertising](https://www.websitemagazine.com/advertising/the-pulse-of-net-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Pulse of 'Net Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-08-53-5206-PM-Apr-25-2023-03-04-06-2934-AM-4.png)](https://www.websitemagazine.com/advertising/the-pulse-of-net-advertising) 

[There is no better indicator of the health of the digital industry than advertising. Every time you turn your ...](https://www.websitemagazine.com/advertising/the-pulse-of-net-advertising)

[American Express is the Big Oscar Winner](https://www.websitemagazine.com/advertising/american-express-is-the-big-oscar-winner)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![American Express is the Big Oscar Winner](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-Apr-10-2023-12-59-01-9080-PM-1-1.png)](https://www.websitemagazine.com/advertising/american-express-is-the-big-oscar-winner) 

[Matthew McConaughey and Cate Blanchett may have taken home Oscars for Best Actor and Best Actress, ...](https://www.websitemagazine.com/advertising/american-express-is-the-big-oscar-winner)

[Interactive Video Ads Arrive at InMobi](https://www.websitemagazine.com/advertising/interactive-video-ads-arrive-at-inmobi)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Interactive Video Ads Arrive at InMobi](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/inmobi_100x100-4-1-1-1.png)](https://www.websitemagazine.com/advertising/interactive-video-ads-arrive-at-inmobi) 

[Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced ...](https://www.websitemagazine.com/advertising/interactive-video-ads-arrive-at-inmobi)

[The Key to Native Advertising](https://www.websitemagazine.com/advertising/the-key-to-native-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Key to Native Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-59-04-1558-PM-Apr-25-2023-02-55-45-9515-AM-May-01-2023-08-19-05-5659-PM.png)](https://www.websitemagazine.com/advertising/the-key-to-native-advertising) 

[Native advertising burst onto the scene in 2013, but most Internet professionals find it difficult to come up ...](https://www.websitemagazine.com/advertising/the-key-to-native-advertising)

[Top 50: Digital Ad Brands to Know in 2014](https://www.websitemagazine.com/advertising/top-50-digital-ad-brands-to-know)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Top 50: Digital Ad Brands to Know in 2014](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-19-31-8817-PM.png)](https://www.websitemagazine.com/advertising/top-50-digital-ad-brands-to-know) 

[On the 'Net, there are numerous ways to improve brand awareness and increase the number of website visits ...](https://www.websitemagazine.com/advertising/top-50-digital-ad-brands-to-know)

[Evaluating the ROI of a Performance Marketing Campaign](https://www.websitemagazine.com/advertising/evaluating-the-roi-of-a-performance-marketing-campaign)

[by Matt Swan](https://www.websitemagazine.com/advertising/author/matt-swan) 

[![Evaluating the ROI of a Performance Marketing Campaign](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-May-01-2023-08-23-31-9700-PM.png)](https://www.websitemagazine.com/advertising/evaluating-the-roi-of-a-performance-marketing-campaign) 

[The customer path to conversion is a complex journey and one that spans across a number of touch points. As a ...](https://www.websitemagazine.com/advertising/evaluating-the-roi-of-a-performance-marketing-campaign)

[Bottle-Fed Recurring Revenue](https://www.websitemagazine.com/advertising/bottle-fed-recurring-revenue)

[by Adam Hanft](https://www.websitemagazine.com/advertising/author/adam-hanft) 

[![Bottle-Fed Recurring Revenue](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-13-46-9431-PM-Apr-25-2023-03-08-12-4172-AM-3.png)](https://www.websitemagazine.com/advertising/bottle-fed-recurring-revenue) 

[You're alone. You're hungry. You're in the dark. You're crying. You want to be fed. Oh, and one more, thing. ...](https://www.websitemagazine.com/advertising/bottle-fed-recurring-revenue)

[The Primitive Power of Recurring Revenue](https://www.websitemagazine.com/advertising/bottle-fed-recurring-revenues)

[by Adam Hanft](https://www.websitemagazine.com/advertising/author/adam-hanft) 

[![The Primitive Power of Recurring Revenue](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/bottle-fed-recurring-revenues) 

[You're alone. You're hungry. You're in the dark. You're crying. You want to be fed. Oh, and one more, thing. ...](https://www.websitemagazine.com/advertising/bottle-fed-recurring-revenues)

[Epom Receives Multimillion Dollar Investment](https://www.websitemagazine.com/advertising/epom-receives-multimillion-dollar-funding)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Epom Receives Multimillion Dollar Investment](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/epom_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/epom-receives-multimillion-dollar-funding) 

[In an exclusive to Website Magazine, Epom, an ad server for display, mobile, applications and video, ...](https://www.websitemagazine.com/advertising/epom-receives-multimillion-dollar-funding)

[Mobile RTB: Current Benefits & Future Trends](https://www.websitemagazine.com/advertising/mobile-rtb-current-benefits-and-future-trends)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Mobile RTB: Current Benefits & Future Trends](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-03-54-5504-PM-Apr-25-2023-02-59-29-8119-AM-3.png)](https://www.websitemagazine.com/advertising/mobile-rtb-current-benefits-and-future-trends) 

[Anton Ruin, CEO of Epom, outlines the potential benefits of mobile RTB for advertisers and reflects on the ...](https://www.websitemagazine.com/advertising/mobile-rtb-current-benefits-and-future-trends)

[Best Retargeting Strategies & the Twitter Opportunity](https://www.websitemagazine.com/advertising/best-retargeting-strategies-and-the-twitter-opportunity)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Best Retargeting Strategies & the Twitter Opportunity](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lifecycle_arrows_100x100-Jan-22-2023-11-52-37-4944-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/best-retargeting-strategies-and-the-twitter-opportunity) 

[By Moazzam Adnan of VPS & Cloud Hosting Provider Atlantic.Net The "Rule of 7" is one of the most ...](https://www.websitemagazine.com/advertising/best-retargeting-strategies-and-the-twitter-opportunity)

[Across the Pond: Black Friday vs. Cyber Monday \[Infographic\]](https://www.websitemagazine.com/advertising/across-the-pond-black-friday-vs-cyber-monday-infographic)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Across the Pond: Black Friday vs. Cyber Monday \[Infographic\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/affiliatewindow_avatar_100x100-Jan-22-2023-11-53-08-1436-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/across-the-pond-black-friday-vs-cyber-monday-infographic) 

[Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape. There are ...](https://www.websitemagazine.com/advertising/across-the-pond-black-friday-vs-cyber-monday-infographic)

[For Influencers, Display Ads Decline in Favor of Social Sponsorship](https://www.websitemagazine.com/advertising/display-ads-decline-in-favor-of-social-sponsorship)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![For Influencers, Display Ads Decline in Favor of Social Sponsorship](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/izea-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/display-ads-decline-in-favor-of-social-sponsorship) 

[IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has ...](https://www.websitemagazine.com/advertising/display-ads-decline-in-favor-of-social-sponsorship)

[Location Tracking: Google Offers Deeper Insight on Customer Conversion](https://www.websitemagazine.com/advertising/location-tracking-google-to-offer-businesses-deeper-insight-on-customer-conversion)

[by Jessica Carol](https://www.websitemagazine.com/advertising/author/jessica-carol) 

[![Location Tracking: Google Offers Deeper Insight on Customer Conversion](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/location-tracking-100x100-Jan-22-2023-11-52-28-6123-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/location-tracking-google-to-offer-businesses-deeper-insight-on-customer-conversion) 

[Advertisers have always been interested in knowing the impact of their ads on their potential customers, but ...](https://www.websitemagazine.com/advertising/location-tracking-google-to-offer-businesses-deeper-insight-on-customer-conversion)

[Yahoo Gets More Programmatic](https://www.websitemagazine.com/advertising/yahoo-gets-more-programmatic)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Yahoo Gets More Programmatic](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yahoo-logo-icon-2-2-1-1.png)](https://www.websitemagazine.com/advertising/yahoo-gets-more-programmatic) 

[Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming ...](https://www.websitemagazine.com/advertising/yahoo-gets-more-programmatic)

[Moving Beyond AdWords](https://www.websitemagazine.com/advertising/moving-beyond-adwords)

[by Danielle Forget](https://www.websitemagazine.com/advertising/author/danielle-forget) 

[![Moving Beyond AdWords](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adwords_100x100-Jan-22-2023-11-49-34-3535-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/moving-beyond-adwords) 

[The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the ...](https://www.websitemagazine.com/advertising/moving-beyond-adwords)

[434,216 New Ad Formats Offered by Google](https://www.websitemagazine.com/advertising/434-216-new-ad-formats-offered-by-google)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![434,216 New Ad Formats Offered by Google](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Apr-10-2023-01-13-47-7101-PM-1-1.png)](https://www.websitemagazine.com/advertising/434-216-new-ad-formats-offered-by-google) 

[This week Google announced it is now making it possible to create custom ad sizes. This capability will ...](https://www.websitemagazine.com/advertising/434-216-new-ad-formats-offered-by-google)

[December Brings BIG Engagement Increases for Facebook Promotions](https://www.websitemagazine.com/advertising/december-brings-big-engagement-increases-for-facebook-promotions)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![December Brings BIG Engagement Increases for Facebook Promotions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Apr-10-2023-12-58-59-2516-PM-1-1.png)](https://www.websitemagazine.com/advertising/december-brings-big-engagement-increases-for-facebook-promotions) 

[What's the best month to run a Facebook promotion? December, of course - so get going! App building platform ...](https://www.websitemagazine.com/advertising/december-brings-big-engagement-increases-for-facebook-promotions)

[Websites Get a Local Connection](https://www.websitemagazine.com/advertising/websites-get-a-local-connection)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Websites Get a Local Connection](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yext-logo-icon-2-1-1.png)](https://www.websitemagazine.com/advertising/websites-get-a-local-connection) 

[Maintaining your business's local information on the Web is now easier than ever, thanks to the new Pages ...](https://www.websitemagazine.com/advertising/websites-get-a-local-connection)

[Forward-Thinking Ads](https://www.websitemagazine.com/advertising/forward-thinking-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Forward-Thinking Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-23-07-8481-PM.png)](https://www.websitemagazine.com/advertising/forward-thinking-ads) 

[via Website Magazine's Bing, for example, recently started testing a display-style ad unit in the search ...](https://www.websitemagazine.com/advertising/forward-thinking-ads)

[Advertisers Lack Tools to Measure Video Ads](https://www.websitemagazine.com/advertising/advertisers-lack-tools-to-measure-video-ads)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Advertisers Lack Tools to Measure Video Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/brandad-2-1-1-1.png)](https://www.websitemagazine.com/advertising/advertisers-lack-tools-to-measure-video-ads) 

[Video advertisements are becoming the go-to ad format for brands looking to reach and engage consumers, ...](https://www.websitemagazine.com/advertising/advertisers-lack-tools-to-measure-video-ads)

[Motivation-Based Ad Targeting for Video](https://www.websitemagazine.com/advertising/motivation-based-ad-targeting-for-video)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Motivation-Based Ad Targeting for Video](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tubemogul-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/motivation-based-ad-targeting-for-video) 

[Two innovative software companies are joining forces to offer marketers and advertisers the ability to ...](https://www.websitemagazine.com/advertising/motivation-based-ad-targeting-for-video)

[Ad Network Offering Up Access to FBX](https://www.websitemagazine.com/advertising/ad-network-offering-up-access-to-fbx)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Ad Network Offering Up Access to FBX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/acuityads-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/ad-network-offering-up-access-to-fbx) 

[It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to ...](https://www.websitemagazine.com/advertising/ad-network-offering-up-access-to-fbx)

[4 Last-Minute Advertising Options for Thanksgiving Weekend](https://www.websitemagazine.com/advertising/4-last-minute-advertising-options-for-thanksgiving-weekend)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![4 Last-Minute Advertising Options for Thanksgiving Weekend](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/holiday2013-Jan-22-2023-11-50-15-0111-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/4-last-minute-advertising-options-for-thanksgiving-weekend) 

[The busiest shopping weekend of the year is upon us, which means that the majority of retailers have already ...](https://www.websitemagazine.com/advertising/4-last-minute-advertising-options-for-thanksgiving-weekend)

[Advertising Predictions for Black Friday/Cyber Monday](https://www.websitemagazine.com/advertising/advertising-predictions-for-black-friday-cyber-monday)

[by Matt Swan](https://www.websitemagazine.com/advertising/author/matt-swan) 

[![Advertising Predictions for Black Friday/Cyber Monday](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/holidayonlineshopping_4-Jan-22-2023-11-52-41-4176-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/advertising-predictions-for-black-friday-cyber-monday) 

[With Christmas fast approaching, there are two days that really stand out within the online calendar - Black ...](https://www.websitemagazine.com/advertising/advertising-predictions-for-black-friday-cyber-monday)

[Local Mobile Ad Spend Up, Targeting Drilled Down](https://www.websitemagazine.com/advertising/local-mobile-ad-spend-up-targeting-drilled-down)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Local Mobile Ad Spend Up, Targeting Drilled Down](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/voodoovox_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/local-mobile-ad-spend-up-targeting-drilled-down) 

[BIA/Kelsey predicts a 49.3 percent annual growth in local mobile ad spending through 2017, but many ...](https://www.websitemagazine.com/advertising/local-mobile-ad-spend-up-targeting-drilled-down)

[How One of the Biggest Names in Beauty Names a Digital Agency](https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![How One of the Biggest Names in Beauty Names a Digital Agency](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/loreal_usa_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency) 

[L'Oreal USA - one of the most-recognized names in the beauty market - is not resting on its laurels when it ...](https://www.websitemagazine.com/advertising/how-one-of-the-biggest-names-in-beauty-names-a-digital-agency)

[Home Run PPC Tips \[A Q&A With Wrigleyville Sports\]](https://www.websitemagazine.com/advertising/home-run-ppc-tips-from-wrigleyvillesports-com)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Home Run PPC Tips \[A Q&A With Wrigleyville Sports\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ws-logo-square_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/home-run-ppc-tips-from-wrigleyvillesports-com) 

[Online advertising has become a lot more competitive and it's not difficult to understand why. More ...](https://www.websitemagazine.com/advertising/home-run-ppc-tips-from-wrigleyvillesports-com)

[Last-Minute PPC Ad Tips](https://www.websitemagazine.com/advertising/last-minute-ppc-ad-tips)

[by Cleofe Betancourt](https://www.websitemagazine.com/advertising/author/cleofe-betancourt) 

[![Last-Minute PPC Ad Tips](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-09-05-3685-PM-Apr-25-2023-03-04-17-7152-AM-2.png)](https://www.websitemagazine.com/advertising/last-minute-ppc-ad-tips) 

[- Name drop as if your (PPC) life depends on it. It is always a good idea to take full advantage of built-in ...](https://www.websitemagazine.com/advertising/last-minute-ppc-ad-tips)

[7 Steps to Better Display Ads](https://www.websitemagazine.com/advertising/7-steps-to-better-display-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![7 Steps to Better Display Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-4.png)](https://www.websitemagazine.com/advertising/7-steps-to-better-display-ads) 

[Anton Ruin, CEO of Epom ad serving company offers some important advice for running efficient display ad ...](https://www.websitemagazine.com/advertising/7-steps-to-better-display-ads)

[Crowdsource and Run Display Ads with Dispop](https://www.websitemagazine.com/advertising/crowdsource-and-run-display-ads-with-dispop)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Crowdsource and Run Display Ads with Dispop](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-May-01-2023-08-23-05-6593-PM.png)](https://www.websitemagazine.com/advertising/crowdsource-and-run-display-ads-with-dispop) 

[The release and launch of some rather unique media platforms recently is causing some tension in digital ...](https://www.websitemagazine.com/advertising/crowdsource-and-run-display-ads-with-dispop)

[5 Goals of Any Public Relations Campaign](https://www.websitemagazine.com/advertising/the-5-basic-goals-of-any-public-relations-campaign)

[by Ronn Torossian](https://www.websitemagazine.com/advertising/author/ronn-torossian) 

[![5 Goals of Any Public Relations Campaign](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/connected_people_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/the-5-basic-goals-of-any-public-relations-campaign) 

[Public relations is not always complicated, but it does require a certain precision and ability to push the ...](https://www.websitemagazine.com/advertising/the-5-basic-goals-of-any-public-relations-campaign)

[Merging Banner Ads and Performance Marketing](https://www.websitemagazine.com/advertising/merging-banner-ads-and-performance-marketing)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Merging Banner Ads and Performance Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/avantlink-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/merging-banner-ads-and-performance-marketing) 

[Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow ...](https://www.websitemagazine.com/advertising/merging-banner-ads-and-performance-marketing)

[Mobile Video Set to Dominate in 2014](https://www.websitemagazine.com/advertising/mobile-video-set-to-dominate)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Mobile Video Set to Dominate in 2014](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-3.png)](https://www.websitemagazine.com/advertising/mobile-video-set-to-dominate) 

[A new report from social video platform Unruly Media may encourage you to add video to your digital ...](https://www.websitemagazine.com/advertising/mobile-video-set-to-dominate)

[Monetization of Mobile Traffic: How to Solve the Puzzle](https://www.websitemagazine.com/advertising/monetization-of-mobile-traffic-how-to-solve-the-puzzle)

[by Anton Ruin](https://www.websitemagazine.com/advertising/author/anton-ruin) 

[![Monetization of Mobile Traffic: How to Solve the Puzzle](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-1.png)](https://www.websitemagazine.com/advertising/monetization-of-mobile-traffic-how-to-solve-the-puzzle) 

[The mobile ad sector is continuously growing. Earn from it! Is there anyone who failed to notice the colossal ...](https://www.websitemagazine.com/advertising/monetization-of-mobile-traffic-how-to-solve-the-puzzle)

[Skype Powering Click-to-Call on Bing](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Skype Powering Click-to-Call on Bing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-2-1-1-1.png)](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing) 

[Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling ...](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)

[Multi-Colored Web Brands - 'Net Advertising](https://www.websitemagazine.com/advertising/multi-colored-web-brands-net-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Multi-Colored Web Brands - 'Net Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/multi-colored-web-brands-net-advertising) 

[There has been a resurgence in display advertising over the past few years thanks in great part to ...](https://www.websitemagazine.com/advertising/multi-colored-web-brands-net-advertising)

[For the Love of Auto Advertising](https://www.websitemagazine.com/advertising/for-the-love-of-auto-advertising-)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![For the Love of Auto Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jumptap_100x100-3-1-1-1.png)](https://www.websitemagazine.com/advertising/for-the-love-of-auto-advertising-) 

[Whether it's a sign of the economy or mobile usage in general, the fact is the number of "automotive ...](https://www.websitemagazine.com/advertising/for-the-love-of-auto-advertising-)

[Adsense Offers HTTPS Ad Code](https://www.websitemagazine.com/advertising/adsense-offers-https-ad-code)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Adsense Offers HTTPS Ad Code](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Jan-22-2023-11-55-00-5302-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/adsense-offers-https-ad-code) 

[For years Web publishers using Adsense have been unable to display advertisements on secure pages (HTTPS). ...](https://www.websitemagazine.com/advertising/adsense-offers-https-ad-code)

[Bot Traffic Affecting Ad Budgets Big Time](https://www.websitemagazine.com/advertising/bot-traffic-affecting-ad-budgets-big-time)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bot Traffic Affecting Ad Budgets Big Time](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bots-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/bot-traffic-affecting-ad-budgets-big-time) 

[Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new ...](https://www.websitemagazine.com/advertising/bot-traffic-affecting-ad-budgets-big-time)

[Wix Users Launch Ad Campaigns with Infolinks](https://www.websitemagazine.com/advertising/wix-users-launch-ad-campaigns-with-infolinks)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Wix Users Launch Ad Campaigns with Infolinks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/infolinks4-mini-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/wix-users-launch-ad-campaigns-with-infolinks) 

[Digital advertising network Infolinks announced an integration with Web-publishing platform Wix and its new ...](https://www.websitemagazine.com/advertising/wix-users-launch-ad-campaigns-with-infolinks)

[Getty Images Gets the Stipple Effect](https://www.websitemagazine.com/advertising/getty-images-gets-the-stipple-effect)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Getty Images Gets the Stipple Effect](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/stipple-Jan-22-2023-11-40-15-3302-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/getty-images-gets-the-stipple-effect) 

[Image-based advertising platform Stipple has partnered with stock-photo powerhouse Getty Images to help drive ...](https://www.websitemagazine.com/advertising/getty-images-gets-the-stipple-effect)

[Irrelevant Content Is Killing the UX](https://www.websitemagazine.com/advertising/irrelevant-content-is-killing-the-ux)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Irrelevant Content Is Killing the UX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/janrain-mini-Jan-22-2023-11-49-40-7304-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/irrelevant-content-is-killing-the-ux) 

[A new study proves that irrelevant content can kill the user experience. The 2013 Online Personal Experience ...](https://www.websitemagazine.com/advertising/irrelevant-content-is-killing-the-ux)

[Foursquare Offers Self-Serve Ads](https://www.websitemagazine.com/advertising/foursquare-offers-self-serve-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Foursquare Offers Self-Serve Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/foursquare-mini-Jan-22-2023-11-50-30-7362-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/foursquare-offers-self-serve-ads) 

[Local-mobile check-in application Foursquare has introduced a self-serve advertising service for local ...](https://www.websitemagazine.com/advertising/foursquare-offers-self-serve-ads)

[Rio SEO Targets Influencers and Look-alikes](https://www.websitemagazine.com/advertising/rio-seo-targets-influencers-and-look-alikes)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Rio SEO Targets Influencers and Look-alikes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rioseo-mini-3-1-1-1.png)](https://www.websitemagazine.com/advertising/rio-seo-targets-influencers-and-look-alikes) 

[Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO's ...](https://www.websitemagazine.com/advertising/rio-seo-targets-influencers-and-look-alikes)

[Walmart Leads in Google PLA Impressions](https://www.websitemagazine.com/advertising/walmart-leads-the-pla-way)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Walmart Leads in Google PLA Impressions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-24-2344-PM-4-1-1.png)](https://www.websitemagazine.com/advertising/walmart-leads-the-pla-way) 

[Google's Product Listing Ads have changed the digital face of advertising for ecommerce merchants - well, at ...](https://www.websitemagazine.com/advertising/walmart-leads-the-pla-way)

[Yelp Wordmap Shows the Local Hot Spots](https://www.websitemagazine.com/advertising/yelp-wordmap-shows-the-local-hot-spots)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Yelp Wordmap Shows the Local Hot Spots](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yelp-logo-icon-1-1-1-1.png)](https://www.websitemagazine.com/advertising/yelp-wordmap-shows-the-local-hot-spots) 

[Urban city guide Yelp, which helps its roughly 100+ million monthly unique visitors find places to visit ...](https://www.websitemagazine.com/advertising/yelp-wordmap-shows-the-local-hot-spots)

[Fishing for Leads (Feature)](https://www.websitemagazine.com/advertising/fishing-for-leads-feature)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Fishing for Leads (Feature)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-May-01-2023-08-26-18-0839-PM.png)](https://www.websitemagazine.com/advertising/fishing-for-leads-feature) 

["There's a fine line between fishing and just standing on the shore like an idiot." That's a line from ...](https://www.websitemagazine.com/advertising/fishing-for-leads-feature)

[Product Listing Ads (PLAs) 101](https://www.websitemagazine.com/advertising/product-listing-ads-101)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Product Listing Ads (PLAs) 101](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-13-46-9431-PM-Apr-25-2023-03-08-12-4172-AM-3.png)](https://www.websitemagazine.com/advertising/product-listing-ads-101) 

[By Jennifer Yaniz, Website Magazine Contributor Google Product Listing Ads, or as they are commonly ...](https://www.websitemagazine.com/advertising/product-listing-ads-101)

[Sitelinks Get Detailed in Adwords Enhanced Campaigns](https://www.websitemagazine.com/advertising/sitelinks-get-detailed-in-adwords-enhanced-campaigns)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Sitelinks Get Detailed in Adwords Enhanced Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-Apr-10-2023-01-03-26-1869-PM-2-2.png)](https://www.websitemagazine.com/advertising/sitelinks-get-detailed-in-adwords-enhanced-campaigns) 

[Last week Google announced that it will now enable advertisers to "nominate" specific text for sitelink ...](https://www.websitemagazine.com/advertising/sitelinks-get-detailed-in-adwords-enhanced-campaigns)

[Connecting Audiences & Publishers in Media Buying](https://www.websitemagazine.com/advertising/connecting-audiences-and-publishers-in-media-buying)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Connecting Audiences & Publishers in Media Buying](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/x1lotame-2-1-1-1.png)](https://www.websitemagazine.com/advertising/connecting-audiences-and-publishers-in-media-buying) 

[It's becoming increasingly simple for marketers to connect with publishers' audiences for the purpose of ...](https://www.websitemagazine.com/advertising/connecting-audiences-and-publishers-in-media-buying)

[Just Go Sell Rocks](https://www.websitemagazine.com/advertising/just-go-sell-rocks)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Just Go Sell Rocks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-44-8144-PM-Apr-25-2023-02-55-24-5314-AM-May-01-2023-08-18-35-0702-PM.png)](https://www.websitemagazine.com/advertising/just-go-sell-rocks) 

[There are twice as many colleges that offer geology degrees than sales degrees, yet for every 164 sales jobs ...](https://www.websitemagazine.com/advertising/just-go-sell-rocks)

[Future Brite for SiteScout](https://www.websitemagazine.com/advertising/future-brite-for-site-scout)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Future Brite for SiteScout](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sitescout_100x100-2-1-1-1.png)](https://www.websitemagazine.com/advertising/future-brite-for-site-scout) 

[In business, there are clear signs you made it. And, when you get to a stage where you can execute on ...](https://www.websitemagazine.com/advertising/future-brite-for-site-scout)

[Bing Change History Connects Action to Results](https://www.websitemagazine.com/advertising/bing-change-history-connects-action-to-results)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bing Change History Connects Action to Results](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-49-57-7377-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/bing-change-history-connects-action-to-results) 

[Digital advertising today moves fast, and if you don't analyze what's going on once in a while you'll likely ...](https://www.websitemagazine.com/advertising/bing-change-history-connects-action-to-results)

[Target Brand Advocates with AddThis](https://www.websitemagazine.com/advertising/target-brand-advocates-with-addthis)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Target Brand Advocates with AddThis](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/addthis-mini-Jan-22-2023-11-46-38-9135-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/target-brand-advocates-with-addthis) 

[Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands ...](https://www.websitemagazine.com/advertising/target-brand-advocates-with-addthis)

[Facebook News Feed Ads Outperforming Google](https://www.websitemagazine.com/advertising/facebook-news-feeds-ads-outperforming-google)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Facebook News Feed Ads Outperforming Google](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fbx-mini-1-1-1.png)](https://www.websitemagazine.com/advertising/facebook-news-feeds-ads-outperforming-google) 

[At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing ...](https://www.websitemagazine.com/advertising/facebook-news-feeds-ads-outperforming-google)

[How to Deal with AdWords Image Extensions](https://www.websitemagazine.com/advertising/more-than-pretty-picture-how-to-deal-with-adwords-image-extensions)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![How to Deal with AdWords Image Extensions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adwords-1-1-1-1.png)](https://www.websitemagazine.com/advertising/more-than-pretty-picture-how-to-deal-with-adwords-image-extensions) 

[Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an ...](https://www.websitemagazine.com/advertising/more-than-pretty-picture-how-to-deal-with-adwords-image-extensions)

[IAB Adds Mobile Rising Stars Ad Formats](https://www.websitemagazine.com/advertising/iab-adds-mobile-rising-stars-ad-formats)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![IAB Adds Mobile Rising Stars Ad Formats](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iab-logo-1-1-1-1.png)](https://www.websitemagazine.com/advertising/iab-adds-mobile-rising-stars-ad-formats) 

[To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive ...](https://www.websitemagazine.com/advertising/iab-adds-mobile-rising-stars-ad-formats)

[The Most Engaging Digital Ads... Ever](https://www.websitemagazine.com/advertising/the-most-engaging-digital-ads-ever)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Most Engaging Digital Ads... Ever](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-44-8144-PM-Apr-25-2023-02-55-24-5314-AM-May-01-2023-08-18-35-0702-PM.png)](https://www.websitemagazine.com/advertising/the-most-engaging-digital-ads-ever) 

[Advertising is the practice (both scientific and artistic) of planning, designing, writing and analyzing ...](https://www.websitemagazine.com/advertising/the-most-engaging-digital-ads-ever)

[Yahoo Ad Units Place Sponsored Content in Redesigned News Stream](https://www.websitemagazine.com/advertising/yahoo-ad-units-place-sponsored-content-in-redesigned-news-stream)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Yahoo Ad Units Place Sponsored Content in Redesigned News Stream](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yahoo-logo-icon-3-1-1-1.png)](https://www.websitemagazine.com/advertising/yahoo-ad-units-place-sponsored-content-in-redesigned-news-stream) 

[Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new ...](https://www.websitemagazine.com/advertising/yahoo-ad-units-place-sponsored-content-in-redesigned-news-stream)

[The New Rules of Digital Advertising](https://www.websitemagazine.com/advertising/the-new-rules-of-digital-advertising)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The New Rules of Digital Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-08-54-1209-PM-Apr-25-2023-03-04-07-1410-AM-May-01-2023-08-19-10-3960-PM.png)](https://www.websitemagazine.com/advertising/the-new-rules-of-digital-advertising) 

[FTC Updates Guidance on Ad Disclosures Consider, for a moment, how digital advertising has evolved since the ...](https://www.websitemagazine.com/advertising/the-new-rules-of-digital-advertising)

[Ad Keyword Distribution Visualized](https://www.websitemagazine.com/advertising/ad-keyword-distribution-visualized)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Ad Keyword Distribution Visualized](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-47-19-5101-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/ad-keyword-distribution-visualized) 

[Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize ...](https://www.websitemagazine.com/advertising/ad-keyword-distribution-visualized)

[Kenshoo and CityGrid Team Up for a Local Partnership](https://www.websitemagazine.com/advertising/kenshoo-and-citygrid-team-up-for-a-local-partnership)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Kenshoo and CityGrid Team Up for a Local Partnership](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/kenshoo-logo-4-1-1.png)](https://www.websitemagazine.com/advertising/kenshoo-and-citygrid-team-up-for-a-local-partnership) 

[A new partnership between two local marketing platforms aims to help brands better manage, monitor and ...](https://www.websitemagazine.com/advertising/kenshoo-and-citygrid-team-up-for-a-local-partnership)

[BIG LIST of Digital Ad Formats](https://www.websitemagazine.com/advertising/big-list-of-digital-ad-formats)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![BIG LIST of Digital Ad Formats](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-13-52-2435-PM-Apr-25-2023-03-08-29-3001-AM-2.png)](https://www.websitemagazine.com/advertising/big-list-of-digital-ad-formats) 

[It is important to be familiar with all of the digital ad formats available on the 'Net, because it can help ...](https://www.websitemagazine.com/advertising/big-list-of-digital-ad-formats)

[5 Oughta Knows About Adwords Enhanced Campaigns](https://www.websitemagazine.com/advertising/5-oughta-knows-about-adwords-enhanced-campaigns)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![5 Oughta Knows About Adwords Enhanced Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-23-07-8481-PM.png)](https://www.websitemagazine.com/advertising/5-oughta-knows-about-adwords-enhanced-campaigns) 

[Google's new enhanced campaigns provide marketers with a better way to advertise across devices in our ...](https://www.websitemagazine.com/advertising/5-oughta-knows-about-adwords-enhanced-campaigns)

[Online Advertising: The Rise of Pops](https://www.websitemagazine.com/advertising/online-advertising-the-rise-of-pops)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Online Advertising: The Rise of Pops](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-4.png)](https://www.websitemagazine.com/advertising/online-advertising-the-rise-of-pops) 

[By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium ...](https://www.websitemagazine.com/advertising/online-advertising-the-rise-of-pops)

[Yelp Unveils Revenue Estimation Tool for Local Businesses](https://www.websitemagazine.com/advertising/yelp-unveils-revenue-estimation-tool-for-local-businesses)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Yelp Unveils Revenue Estimation Tool for Local Businesses](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yelp-logo-icon-Apr-10-2023-01-12-13-9419-PM-1-1.png)](https://www.websitemagazine.com/advertising/yelp-unveils-revenue-estimation-tool-for-local-businesses) 

[A new Yelp tool is helping local businesses figure out how much of their monthly revenue can be credited to ...](https://www.websitemagazine.com/advertising/yelp-unveils-revenue-estimation-tool-for-local-businesses)

[Mobile a Big Deal for Group-Buying Sector](https://www.websitemagazine.com/advertising/mobile-a-big-deal-for-group-buying-sector)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Mobile a Big Deal for Group-Buying Sector](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-53-20-7659-PM-3-1-1.png)](https://www.websitemagazine.com/advertising/mobile-a-big-deal-for-group-buying-sector) 

[A shift in consumer trends and purchasing habits makes it evident that some sectors are increasingly suited ...](https://www.websitemagazine.com/advertising/mobile-a-big-deal-for-group-buying-sector)

[Media Management Moves to 2013](https://www.websitemagazine.com/advertising/media-management-moves)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![Media Management Moves to 2013](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/integrate_logo_300x300-Jan-22-2023-11-40-41-8841-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/media-management-moves) 

[If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, ...](https://www.websitemagazine.com/advertising/media-management-moves)

[Advertisers Want More Rich Media for Less Hassle](https://www.websitemagazine.com/advertising/advertisers-want-more-rich-media-for-less-hassle)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Advertisers Want More Rich Media for Less Hassle](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-03-59-7569-PM-Apr-25-2023-02-59-33-8922-AM-2.png)](https://www.websitemagazine.com/advertising/advertisers-want-more-rich-media-for-less-hassle) 

[For most Internet advertisers, rich media ads represent the future of the industry, particularly when it ...](https://www.websitemagazine.com/advertising/advertisers-want-more-rich-media-for-less-hassle)

[Ahead of the Game; Advertising Strategy for 2013](https://www.websitemagazine.com/advertising/ahead-of-the-game-advertising-strategy)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Ahead of the Game; Advertising Strategy for 2013](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-12-40-5214-PM-1-1.png)](https://www.websitemagazine.com/advertising/ahead-of-the-game-advertising-strategy) 

[By Jeremy Bloom, Co-Founder of Integrate The technology advancements of 2011 and 2012 will drive the platform ...](https://www.websitemagazine.com/advertising/ahead-of-the-game-advertising-strategy)

[Is Tealium Taking Tag Management to the Next Level?](https://www.websitemagazine.com/advertising/is-tealium-taking-tag-management-to-the-next-level)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Is Tealium Taking Tag Management to the Next Level?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tealium-Jan-22-2023-11-53-38-3636-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/is-tealium-taking-tag-management-to-the-next-level) 

[Tealium, the tag management solution provider, has been working hard over the last few months to help "move ...](https://www.websitemagazine.com/advertising/is-tealium-taking-tag-management-to-the-next-level)

[Personalizing Advertising with Real-Time Creative](https://www.websitemagazine.com/advertising/personalizing-advertising-with-real-time-creative)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Personalizing Advertising with Real-Time Creative](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-30-3963-PM-Apr-25-2023-02-55-11-8928-AM-May-01-2023-08-14-57-5495-PM.png)](https://www.websitemagazine.com/advertising/personalizing-advertising-with-real-time-creative) 

[:: Ben Kartzman, CEO of Spongecell :: Marketers have long sought the ability to deliver messages specifically ...](https://www.websitemagazine.com/advertising/personalizing-advertising-with-real-time-creative)

[The Highest Quality Ads are Directly Purchased](https://www.websitemagazine.com/advertising/highest-quality-ads-are-directly-purchased)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![The Highest Quality Ads are Directly Purchased](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ias-Jan-22-2023-11-52-34-5414-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/highest-quality-ads-are-directly-purchased) 

[For the first time ever, the digital media advertising intelligence provider Integral Ad Science's ...](https://www.websitemagazine.com/advertising/highest-quality-ads-are-directly-purchased)

[Real-Time Bidding Boosts Ad Revenue for Publishers](https://www.websitemagazine.com/advertising/real-time-bidding-boosts-ad-revenue-for-publishers)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Real-Time Bidding Boosts Ad Revenue for Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pubmatic-Jan-22-2023-11-40-45-0611-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/real-time-bidding-boosts-ad-revenue-for-publishers) 

[The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in ...](https://www.websitemagazine.com/advertising/real-time-bidding-boosts-ad-revenue-for-publishers)

[Ad Research with RedBooks And WhatRunsWhere](https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Ad Research with RedBooks And WhatRunsWhere](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/redbooks-mini-2-1-1-1.png)](https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere) 

[Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere, an ...](https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere)

[Mercury Moves Toward Converging TV and Digital Media](https://www.websitemagazine.com/advertising/mercury-moves-toward-converging-tv-and-digital-media)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Mercury Moves Toward Converging TV and Digital Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mercurymedia-2-1-1-1.png)](https://www.websitemagazine.com/advertising/mercury-moves-toward-converging-tv-and-digital-media) 

[Mercury Media, a direct response television media agency, is expanding its services from the small screen to ...](https://www.websitemagazine.com/advertising/mercury-moves-toward-converging-tv-and-digital-media)

[Paid Social Ads To Increase in 2013](https://www.websitemagazine.com/advertising/paid-social-ads-to-increase)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Paid Social Ads To Increase in 2013](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-blocks-1-1-1-1.png)](https://www.websitemagazine.com/advertising/paid-social-ads-to-increase) 

[Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report ...](https://www.websitemagazine.com/advertising/paid-social-ads-to-increase)

[Real-Time Bidding: Q&A with Integrate's Jeremy Bloom](https://www.websitemagazine.com/advertising/real-time-bidding-jeremy-bloom)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Real-Time Bidding: Q&A with Integrate's Jeremy Bloom](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/realtimebidding-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/real-time-bidding-jeremy-bloom) 

[Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies ...](https://www.websitemagazine.com/advertising/real-time-bidding-jeremy-bloom)

[PPC Basics for Startup Web Workers](https://www.websitemagazine.com/advertising/ppc-basics-for-web-workers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![PPC Basics for Startup Web Workers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ppc-mini-2-1-1-1.png)](https://www.websitemagazine.com/advertising/ppc-basics-for-web-workers) 

[PPC has seen its ups and downs in its long history, but it is surprising (at least to me) how few Web ...](https://www.websitemagazine.com/advertising/ppc-basics-for-web-workers)

[Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame](https://www.websitemagazine.com/advertising/flash-in-the-pan-capturing-15-minutes-of-digital-fame)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pratt-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/flash-in-the-pan-capturing-15-minutes-of-digital-fame) 

[Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there ...](https://www.websitemagazine.com/advertising/flash-in-the-pan-capturing-15-minutes-of-digital-fame)

[Unicorn Expands Ad Opportunities for Video Publishers](https://www.websitemagazine.com/advertising/unicorn-expands-ad-opportunities-for-video-publishers)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Unicorn Expands Ad Opportunities for Video Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unicorn-media-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/unicorn-expands-ad-opportunities-for-video-publishers) 

[Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new ...](https://www.websitemagazine.com/advertising/unicorn-expands-ad-opportunities-for-video-publishers)

[8 Awesome Advertising APIs](https://www.websitemagazine.com/advertising/8-awesome-advertising-apis)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![8 Awesome Advertising APIs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-08-53-5206-PM-Apr-25-2023-03-04-06-2934-AM-4.png)](https://www.websitemagazine.com/advertising/8-awesome-advertising-apis) 

[Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their ...](https://www.websitemagazine.com/advertising/8-awesome-advertising-apis)

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[Performance PPC Reports for Every Advertiser](https://www.websitemagazine.com/advertising/performance-ppc-reports-for-every-advertiser)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Performance PPC Reports for Every Advertiser](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-4.png)](https://www.websitemagazine.com/advertising/performance-ppc-reports-for-every-advertiser) 

[Pay-per-click advertising requires near constant optimization to achieve any semblance of high performance ...](https://www.websitemagazine.com/advertising/performance-ppc-reports-for-every-advertiser)

[50 Top Digital Advertising Networks to Explore](https://www.websitemagazine.com/advertising/50-top-digital-advertising-networks-to-explore-october-2012)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![50 Top Digital Advertising Networks to Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-08-49-6472-PM-Apr-25-2023-03-04-02-0301-AM-May-01-2023-08-18-54-3697-PM.png)](https://www.websitemagazine.com/advertising/50-top-digital-advertising-networks-to-explore-october-2012) 

[It is all but impossible for a digital business today to acquire the customers needed to sustain their ...](https://www.websitemagazine.com/advertising/50-top-digital-advertising-networks-to-explore-october-2012)

[Monitoring the Competitive Ad Landscape](https://www.websitemagazine.com/advertising/monitoring-the-competitive-ad-landscape)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Monitoring the Competitive Ad Landscape](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-13-46-9431-PM-1-1.png)](https://www.websitemagazine.com/advertising/monitoring-the-competitive-ad-landscape) 

[Establishing an Advertising Baseline It can be arduous, not to mention intimidating, to begin a new online ...](https://www.websitemagazine.com/advertising/monitoring-the-competitive-ad-landscape)

[5 Ways to Maximize Ad Exchange Revenue](https://www.websitemagazine.com/advertising/5-ways-to-maximize-ad-exchange-revenue)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![5 Ways to Maximize Ad Exchange Revenue](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-12-40-5214-PM-Apr-25-2023-03-08-23-2305-AM-1.png)](https://www.websitemagazine.com/advertising/5-ways-to-maximize-ad-exchange-revenue) 

[By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have ...](https://www.websitemagazine.com/advertising/5-ways-to-maximize-ad-exchange-revenue)

[United States of Gamers](https://www.websitemagazine.com/advertising/united-states-of-gamers)

[by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 

[![United States of Gamers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jumptap-mini-Jan-22-2023-11-46-39-3813-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/united-states-of-gamers) 

[Ever wonder what people in our Nation's capital are up to or even the person in line ahead of you at the ...](https://www.websitemagazine.com/advertising/united-states-of-gamers)

[The Logical Progression - CPC Testing on Offer-Based Ads](https://www.websitemagazine.com/advertising/the-logical-progression-cpc-testing-on-offer-based-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Logical Progression - CPC Testing on Offer-Based Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-May-01-2023-08-23-05-6593-PM.png)](https://www.websitemagazine.com/advertising/the-logical-progression-cpc-testing-on-offer-based-ads) 

[After running a CPC-based ad campaign for some period of time, know that "testing" is the logical progression ...](https://www.websitemagazine.com/advertising/the-logical-progression-cpc-testing-on-offer-based-ads)

[An Advertiser's Best Friend - Product Listing Ads in Focus](https://www.websitemagazine.com/advertising/an-advertisers-best-friend-product-listing-ads-in-focus)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![An Advertiser's Best Friend - Product Listing Ads in Focus](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-30-3963-PM-Apr-25-2023-02-55-11-8928-AM-May-01-2023-08-14-57-5495-PM.png)](https://www.websitemagazine.com/advertising/an-advertisers-best-friend-product-listing-ads-in-focus) 

[Diamonds are a girl's best friend and dogs are said to be a man's, but what can a merchant depend on? Simple ...](https://www.websitemagazine.com/advertising/an-advertisers-best-friend-product-listing-ads-in-focus)

[Startup Brings China Ad Programs to U"](https://www.websitemagazine.com/advertising/startup-brings-china-ad-programs-to-u-quot)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Startup Brings China Ad Programs to U](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-4.png)](https://www.websitemagazine.com/advertising/startup-brings-china-ad-programs-to-u-quot) 

[From availability issues and slow load times, to non-indexed websites and stark social media differences, ...](https://www.websitemagazine.com/advertising/startup-brings-china-ad-programs-to-u-quot)

[Eloqua Adds Data-Driven Targeting to Lead Collection Tools](https://www.websitemagazine.com/advertising/eloqua-adds-data-driven-targeting-to-lead-collection-tools)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Eloqua Adds Data-Driven Targeting to Lead Collection Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/eloqua-mini-Jan-22-2023-11-50-35-6704-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/eloqua-adds-data-driven-targeting-to-lead-collection-tools) 

[In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, ...](https://www.websitemagazine.com/advertising/eloqua-adds-data-driven-targeting-to-lead-collection-tools)

[Updated Mobile Advertising Guidelines Available for Comment](https://www.websitemagazine.com/advertising/updated-mobile-advertising-guidelines-available-for-comment)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Updated Mobile Advertising Guidelines Available for Comment](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iab-logo-4-1-1-1.png)](https://www.websitemagazine.com/advertising/updated-mobile-advertising-guidelines-available-for-comment) 

[Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries ...](https://www.websitemagazine.com/advertising/updated-mobile-advertising-guidelines-available-for-comment)

[Digital Advertising Master Glossary](https://www.websitemagazine.com/advertising/digital-advertising-master-glossary)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Digital Advertising Master Glossary](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-55-06-6771-PM-2-2-1.png)](https://www.websitemagazine.com/advertising/digital-advertising-master-glossary) 

[Advertising remains for many enterprises one of the key drivers of website visits (and awareness of course) ...](https://www.websitemagazine.com/advertising/digital-advertising-master-glossary)

[Bizo Busy With Product Expansion](https://www.websitemagazine.com/advertising/bizo-busy-with-product-expansion-)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Bizo Busy With Product Expansion](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bizo-mini-Jan-22-2023-11-55-02-5904-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/bizo-busy-with-product-expansion-) 

[Marketers - even B2B ones - cannot ignore the power of social media. Nowadays, most aren't trying to. ...](https://www.websitemagazine.com/advertising/bizo-busy-with-product-expansion-)

[Video Ad Spending Soars](https://www.websitemagazine.com/advertising/video-ad-spending-soars)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Video Ad Spending Soars](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-23-49-1729-PM.png)](https://www.websitemagazine.com/advertising/video-ad-spending-soars) 

[Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping ...](https://www.websitemagazine.com/advertising/video-ad-spending-soars)

[Need Better Leads? Ask a Conversion Optimization Whiz](https://www.websitemagazine.com/advertising/conversion-optimization-whiz)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Need Better Leads? Ask a Conversion Optimization Whiz](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-May-01-2023-08-23-07-8481-PM.png)](https://www.websitemagazine.com/advertising/conversion-optimization-whiz) 

[If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the ...](https://www.websitemagazine.com/advertising/conversion-optimization-whiz)

[OpenX Jumps into Content Ad System](https://www.websitemagazine.com/advertising/openx-jumps-into-content-ad-system)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![OpenX Jumps into Content Ad System](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/openx-mini-Jan-22-2023-11-46-46-3733-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/openx-jumps-into-content-ad-system) 

[OpenX Technologies, a company that develops digital (and mobile) advertising technology, recently announced ...](https://www.websitemagazine.com/advertising/openx-jumps-into-content-ad-system)

[Google's PLAs Get a Boost](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) 

[Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, ...](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost)

[Contextual Ad Face-Off](https://www.websitemagazine.com/advertising/contextual-ad-faceoff-google-vs-bing-yahoo)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Contextual Ad Face-Off](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-59-05-1325-PM-Apr-25-2023-02-55-46-3927-AM-May-01-2023-08-17-43-2475-PM.png)](https://www.websitemagazine.com/advertising/contextual-ad-faceoff-google-vs-bing-yahoo) 

[Google has been the undisputed leader in search and Internet advertising for what seems like forever, and ...](https://www.websitemagazine.com/advertising/contextual-ad-faceoff-google-vs-bing-yahoo)

[Click Traffic and Impressions Grow in Q3](https://www.websitemagazine.com/advertising/quick-hit-click-traffic-and-impressions-grow-in-q3)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Click Traffic and Impressions Grow in Q3](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/clicktraffic-mini-3-1-1-1.png)](https://www.websitemagazine.com/advertising/quick-hit-click-traffic-and-impressions-grow-in-q3) 

[Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according ...](https://www.websitemagazine.com/advertising/quick-hit-click-traffic-and-impressions-grow-in-q3)

[Managed Mobile Ad Campaigns from DudaMobile](https://www.websitemagazine.com/advertising/managed-mobile-ad-campaigns-from-dudamobile)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Managed Mobile Ad Campaigns from DudaMobile](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-4.png)](https://www.websitemagazine.com/advertising/managed-mobile-ad-campaigns-from-dudamobile) 

[There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll ...](https://www.websitemagazine.com/advertising/managed-mobile-ad-campaigns-from-dudamobile)

[Next Gen CPC Bidding for the Holidays](https://www.websitemagazine.com/advertising/next-gen-cpc-bidding-for-the-holidays)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Next Gen CPC Bidding for the Holidays](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/marinsoftware2-mini-2-1-1-1.png)](https://www.websitemagazine.com/advertising/next-gen-cpc-bidding-for-the-holidays) 

[Digital ad management platform Marin Software has released several enhancements to its bid optimization ...](https://www.websitemagazine.com/advertising/next-gen-cpc-bidding-for-the-holidays)

[Track Competitors on Google Display Network](https://www.websitemagazine.com/advertising/track-competitors-on-google-display-network)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Track Competitors on Google Display Network](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-53-51-5985-PM-3-2-2.png)](https://www.websitemagazine.com/advertising/track-competitors-on-google-display-network) 

[Would you like to know where your competitors are running their display ads, who they are buying that ...](https://www.websitemagazine.com/advertising/track-competitors-on-google-display-network)

[Video Ads Come to LinkedIn](https://www.websitemagazine.com/advertising/video-ads-come-to-linkedin)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Video Ads Come to LinkedIn](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkedin-logo-icon-Apr-10-2023-01-04-03-5440-PM-1-1.png)](https://www.websitemagazine.com/advertising/video-ads-come-to-linkedin) 

[There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the ...](https://www.websitemagazine.com/advertising/video-ads-come-to-linkedin)

[Paid Search Spending Grows Across the Globe](https://www.websitemagazine.com/advertising/paid-search-spending-grows-across-the-globe)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Paid Search Spending Grows Across the Globe](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/covario-mini-Jan-22-2023-11-44-41-6649-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/paid-search-spending-grows-across-the-globe) 

[Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a ...](https://www.websitemagazine.com/advertising/paid-search-spending-grows-across-the-globe)

[Targeting Ads By Past Social Media Behavior](https://www.websitemagazine.com/advertising/targeting-ads-based-on-past-social-media-behavior)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Targeting Ads By Past Social Media Behavior](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localresponse-mini-Jan-22-2023-11-44-27-1665-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/targeting-ads-based-on-past-social-media-behavior) 

[Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because ...](https://www.websitemagazine.com/advertising/targeting-ads-based-on-past-social-media-behavior)

[Facebook Ads a Sure Bet for the Holidays](https://www.websitemagazine.com/advertising/marketers-should-launch-facebook-ads-for-the-holidays)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Facebook Ads a Sure Bet for the Holidays](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/marin-mini-Jan-22-2023-11-41-40-8498-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/marketers-should-launch-facebook-ads-for-the-holidays) 

[If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season ...](https://www.websitemagazine.com/advertising/marketers-should-launch-facebook-ads-for-the-holidays)

[An AdSense Threat from Bing-Yahoo](https://www.websitemagazine.com/advertising/an-adsense-threat-from-bing-yahoo)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![An AdSense Threat from Bing-Yahoo](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-03-57-2551-PM-Apr-25-2023-02-59-30-1833-AM-1.png)](https://www.websitemagazine.com/advertising/an-adsense-threat-from-bing-yahoo) 

[Several years after nixing its fledgling text-based (contextual) ad product, Yahoo's Publisher Network (YPN) ...](https://www.websitemagazine.com/advertising/an-adsense-threat-from-bing-yahoo)

[Boost Conversions from Free Trials](https://www.websitemagazine.com/advertising/boost-conversions-from-free-trials)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Boost Conversions from Free Trials](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rocket-mini-3-1-1-1.png)](https://www.websitemagazine.com/advertising/boost-conversions-from-free-trials) 

[Offering free trials is done with one clear goal in mind: To make money! If your free trial is not ultimately ...](https://www.websitemagazine.com/advertising/boost-conversions-from-free-trials)

[Advertise the Internet Way](https://www.websitemagazine.com/advertising/advertise-the-internet-way)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Advertise the Internet Way](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-2.png)](https://www.websitemagazine.com/advertising/advertise-the-internet-way) 

[As someone responsible for the success of a website, you likely know that Internet-based advertising - in all ...](https://www.websitemagazine.com/advertising/advertise-the-internet-way)

[Call-to-Action Buttons Add Value to Videos](https://www.websitemagazine.com/advertising/call-to-action-buttons-add-value-to-videos)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Call-to-Action Buttons Add Value to Videos](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-08-49-6472-PM-Apr-25-2023-03-04-02-0301-AM-May-01-2023-08-18-23-4782-PM.png)](https://www.websitemagazine.com/advertising/call-to-action-buttons-add-value-to-videos) 

[Receive a better return on investment (ROI) from your videos with a new email widget from StreamSend. The ...](https://www.websitemagazine.com/advertising/call-to-action-buttons-add-value-to-videos)

[Get Ready for More Fake Online Reviews](https://www.websitemagazine.com/advertising/get-ready-for-even-more-fake-online-reviews)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Get Ready for More Fake Online Reviews](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sneaky-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/get-ready-for-even-more-fake-online-reviews) 

[Identifying - let alone actually combating - fake online reviews has been a constant source of angst for many ...](https://www.websitemagazine.com/advertising/get-ready-for-even-more-fake-online-reviews)

[Are You an All-Star Marketing Athlete?](https://www.websitemagazine.com/advertising/are-you-an-all-star-marketing-athlete)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Are You an All-Star Marketing Athlete?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optify-mini-Jan-22-2023-11-41-40-3400-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/are-you-an-all-star-marketing-athlete) 

[You may not be able to beat Tom Brady on the football field, but with a little investment in planning and ...](https://www.websitemagazine.com/advertising/are-you-an-all-star-marketing-athlete)

[Self-Manage Ad Buys with Shiny Service](https://www.websitemagazine.com/advertising/manage-your-ad-buys-with-new-self-service-platform)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Self-Manage Ad Buys with Shiny Service](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shinyads-2-1-1-1.png)](https://www.websitemagazine.com/advertising/manage-your-ad-buys-with-new-self-service-platform) 

[Start managing your ad buys with the new self-service platform from Shiny Ads. The digital advertising ...](https://www.websitemagazine.com/advertising/manage-your-ad-buys-with-new-self-service-platform)

[Make More Money Off Your Audio Content](https://www.websitemagazine.com/advertising/make-more-money-off-your-audio-content)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Make More Money Off Your Audio Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/podcast-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/make-more-money-off-your-audio-content) 

[Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like ...](https://www.websitemagazine.com/advertising/make-more-money-off-your-audio-content)

[The Rise of Real-Time Bidding](https://www.websitemagazine.com/advertising/the-rise-of-real-time-bidding)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Rise of Real-Time Bidding](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-13-52-2435-PM-Apr-25-2023-03-08-29-3001-AM-1.png)](https://www.websitemagazine.com/advertising/the-rise-of-real-time-bidding) 

[If you're at all familiar with the digital media world, there's a good chance you've heard of real-time ...](https://www.websitemagazine.com/advertising/the-rise-of-real-time-bidding)

[150 Digital Ad Networks to Explore](https://www.websitemagazine.com/advertising/150-digital-ad-networks-to-explore)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![150 Digital Ad Networks to Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-03-54-5504-PM-Apr-25-2023-02-59-29-8119-AM-1.png)](https://www.websitemagazine.com/advertising/150-digital-ad-networks-to-explore) 

[It is all but impossible for a digital business today to acquire the customers needed to sustain their ...](https://www.websitemagazine.com/advertising/150-digital-ad-networks-to-explore)

[Display Advertising Clicks](https://www.websitemagazine.com/advertising/display-advertising-clicks)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Display Advertising Clicks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/criteo-mini-2-1-1-1.png)](https://www.websitemagazine.com/advertising/display-advertising-clicks) 

[Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past ...](https://www.websitemagazine.com/advertising/display-advertising-clicks)

[Is Behavioral Advertising No Longer Cool?](https://www.websitemagazine.com/advertising/is-behavioral-advertising-no-longer-cool)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Is Behavioral Advertising No Longer Cool?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/truste-mini-Jan-22-2023-11-43-13-6571-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/is-behavioral-advertising-no-longer-cool) 

[It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, ...](https://www.websitemagazine.com/advertising/is-behavioral-advertising-no-longer-cool)

[Consumers Trust TV Ads More Than Web Ads](https://www.websitemagazine.com/advertising/consumers-trust-tv-ads-more-than-web-ads)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Consumers Trust TV Ads More Than Web Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tritondigital-Jan-22-2023-11-40-34-2066-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/consumers-trust-tv-ads-more-than-web-ads) 

[Don't believe everything you see on the Internet - but TV is a different story. A recent study from Triton ...](https://www.websitemagazine.com/advertising/consumers-trust-tv-ads-more-than-web-ads)

[Block Ads with Google Publisher Toolbar](https://www.websitemagazine.com/advertising/block-ads-with-google-publisher-toolbar)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Block Ads with Google Publisher Toolbar](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-09-05-3685-PM-Apr-25-2023-03-04-17-7152-AM-3.png)](https://www.websitemagazine.com/advertising/block-ads-with-google-publisher-toolbar) 

[Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled ...](https://www.websitemagazine.com/advertising/block-ads-with-google-publisher-toolbar)

[Partnership Offers Integrated Privacy and Verification Solution](https://www.websitemagazine.com/advertising/partnership-offers-integrated-privacy-and-verification-solution)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Partnership Offers Integrated Privacy and Verification Solution](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/doubleverify-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/partnership-offers-integrated-privacy-and-verification-solution) 

[Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the 'Net ...](https://www.websitemagazine.com/advertising/partnership-offers-integrated-privacy-and-verification-solution)

[Top PPC Landing Pages by Industry](https://www.websitemagazine.com/advertising/top-ppc-landing-pages-by-industry)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Top PPC Landing Pages by Industry](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-04-01-5196-PM-Apr-25-2023-02-59-34-4846-AM-2.png)](https://www.websitemagazine.com/advertising/top-ppc-landing-pages-by-industry) 

[When you're paying good money for clicks from a search engine to drive traffic to your site, it only makes ...](https://www.websitemagazine.com/advertising/top-ppc-landing-pages-by-industry)

[Custom Affiliate Ads for Zen Cart & OSCommerce](https://www.websitemagazine.com/advertising/custom-affiliate-ads-for-zen-cart-and-oscommerce-merchants)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Custom Affiliate Ads for Zen Cart & OSCommerce](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/euraffiliate-Jan-22-2023-11-50-51-8770-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/custom-affiliate-ads-for-zen-cart-and-oscommerce-merchants) 

[Is your ecommerce store the next Amazon? Well, you can certainly try to be with new Euraffiliates software ...](https://www.websitemagazine.com/advertising/custom-affiliate-ads-for-zen-cart-and-oscommerce-merchants)

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[PPC Ad Management Comes to Magento Connect](https://www.websitemagazine.com/advertising/ppc-ad-management-comes-to-magento-connect)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![PPC Ad Management Comes to Magento Connect](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/wordwatch-mini-Jan-22-2023-11-53-03-9662-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/ppc-ad-management-comes-to-magento-connect) 

[AdWords bid management application WordWatch announced an interesting integration with Ebay-owned ecommerce ...](https://www.websitemagazine.com/advertising/ppc-ad-management-comes-to-magento-connect)

[How to Inherit and Quickly Boost a PPC Account](https://www.websitemagazine.com/advertising/how-to-inherit-and-quickly-boost-a-ppc-account)

[by Joseph Kerschbaum](https://www.websitemagazine.com/advertising/author/joseph-kerschbaum) 

[![How to Inherit and Quickly Boost a PPC Account](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-59-04-1558-PM-Apr-25-2023-02-55-45-9515-AM-3.png)](https://www.websitemagazine.com/advertising/how-to-inherit-and-quickly-boost-a-ppc-account) 

[If you manage pay-per-click campaigns, at some point you will inherit an account that you did not build. You ...](https://www.websitemagazine.com/advertising/how-to-inherit-and-quickly-boost-a-ppc-account)

[Social Feed Ads from Demand Media](https://www.websitemagazine.com/advertising/social-feed-ads-from-demand-media)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Social Feed Ads from Demand Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/demandmedia-mini-Jan-22-2023-11-53-10-3204-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/social-feed-ads-from-demand-media) 

[Content and social media company Demand Media has introduced a suite of rich-media advertising units that ...](https://www.websitemagazine.com/advertising/social-feed-ads-from-demand-media)

[New Standard Ad Unit Portfolio from IAB](https://www.websitemagazine.com/advertising/new-standard-ad-unit-portfolio-from-iab)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![New Standard Ad Unit Portfolio from IAB](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iab-logo-Jan-22-2023-11-55-07-1603-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/new-standard-ad-unit-portfolio-from-iab) 

[Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a ...](https://www.websitemagazine.com/advertising/new-standard-ad-unit-portfolio-from-iab)

[AOL Unveils Pictela Enterprise for Premium Online Advertising](https://www.websitemagazine.com/advertising/aol-unveils-pictela-enterprise-for-premium-online-advertising)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![AOL Unveils Pictela Enterprise for Premium Online Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/aol-mini-Jan-22-2023-11-41-14-3116-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/aol-unveils-pictela-enterprise-for-premium-online-advertising) 

[AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela ...](https://www.websitemagazine.com/advertising/aol-unveils-pictela-enterprise-for-premium-online-advertising)

[Google Retiring AdSense for Domains](https://www.websitemagazine.com/advertising/google-retiring-adsense-for-domains)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Retiring AdSense for Domains](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-53-51-5985-PM-3-2-1.png)](https://www.websitemagazine.com/advertising/google-retiring-adsense-for-domains) 

[The end of domain parking is near. Google last month indicated that parked domains were in their crosshairs ...](https://www.websitemagazine.com/advertising/google-retiring-adsense-for-domains)

[Local Directory Teams with SonicSEO.com for Web Ad Solutions](https://www.websitemagazine.com/advertising/local-directory-teams-with-sonicseo-com-for-web-ad-solutions)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Local Directory Teams with SonicSEO.com for Web Ad Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sonic-seo-4-1-1-1.jpg)](https://www.websitemagazine.com/advertising/local-directory-teams-with-sonicseo-com-for-web-ad-solutions) 

[Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the ...](https://www.websitemagazine.com/advertising/local-directory-teams-with-sonicseo-com-for-web-ad-solutions)

[Improve Your Ad's Relevancy with Spectrum for Mobile](https://www.websitemagazine.com/advertising/twelvefold)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Improve Your Ad's Relevancy with Spectrum for Mobile](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/twelvefold-Jan-22-2023-11-52-45-0719-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/twelvefold) 

[Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no ...](https://www.websitemagazine.com/advertising/twelvefold)

[Local Ad Network Serves 1 Billion Impressions](https://www.websitemagazine.com/advertising/local-corp)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Local Ad Network Serves 1 Billion Impressions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localcom-mini-Jan-22-2023-11-40-43-9976-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/local-corp) 

[Local Corporation, the online local media company behind the website Local.com, is reporting 1 billion ad ...](https://www.websitemagazine.com/advertising/local-corp)

[Cookieless Device Identification with BlueCava](https://www.websitemagazine.com/advertising/cookieless-device-identification)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Cookieless Device Identification with BlueCava](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bluecava-mini-4-1-1-1.png)](https://www.websitemagazine.com/advertising/cookieless-device-identification) 

[Device identification technology provider BlueCava released the latest version of its platform, providing an ...](https://www.websitemagazine.com/advertising/cookieless-device-identification)

[LiveRail Platform for Advertisers](https://www.websitemagazine.com/advertising/liverail-platform-for-advertisers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![LiveRail Platform for Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/liverail-mini-Jan-22-2023-11-53-27-4120-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/liverail-platform-for-advertisers) 

[Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For ...](https://www.websitemagazine.com/advertising/liverail-platform-for-advertisers)

[Vid.ly and Encoding.com Offer Future-Proof Video Transcoding](https://www.websitemagazine.com/advertising/vid-ly-and-encoding-com-offer-future-proof-video-transcoding)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Vid.ly and Encoding.com Offer Future-Proof Video Transcoding](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/encoding-mini-Jan-22-2023-11-47-07-9738-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/vid-ly-and-encoding-com-offer-future-proof-video-transcoding) 

[Encoding.com has announced that it has integrated Vid.ly into its video encoding workflow, which will further ...](https://www.websitemagazine.com/advertising/vid-ly-and-encoding-com-offer-future-proof-video-transcoding)

[Are QR Codes Worth It for Consumers?](https://www.websitemagazine.com/advertising/are-qr-codes-worth-it-for-consumers)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Are QR Codes Worth It for Consumers?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/qrcodeplatformchart-Jan-22-2023-11-49-25-6184-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/are-qr-codes-worth-it-for-consumers) 

[The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new advertising ...](https://www.websitemagazine.com/advertising/are-qr-codes-worth-it-for-consumers)

[High Performance AdSense with Site Segmentation](https://www.websitemagazine.com/advertising/high-performance-adsense-with-site-segmentation)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![High Performance AdSense with Site Segmentation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-13-46-9431-PM-Apr-25-2023-03-08-12-4172-AM-1.png)](https://www.websitemagazine.com/advertising/high-performance-adsense-with-site-segmentation) 

[The release of Google's AdSense program was an important turning point in the affiliate marketing industry. ...](https://www.websitemagazine.com/advertising/high-performance-adsense-with-site-segmentation)

[Launch PPC Campaigns More Efficiently with SearchForce](https://www.websitemagazine.com/advertising/automated-campaign-builder-from-searchforce)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Launch PPC Campaigns More Efficiently with SearchForce](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/searchforce-mini-Jan-22-2023-11-41-37-3441-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/automated-campaign-builder-from-searchforce) 

[The Automated Campaign Builder from performance-based technology solution provider SearchForce is designed ...](https://www.websitemagazine.com/advertising/automated-campaign-builder-from-searchforce)

[New Online Ad Data for Lijit Publishers](https://www.websitemagazine.com/advertising/monetize-holiday-cpm-lifts-with-new-data-from-lijit)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![New Online Ad Data for Lijit Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lijit-mini-Jan-22-2023-11-44-28-9525-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/monetize-holiday-cpm-lifts-with-new-data-from-lijit) 

[New Advertiser Insights data is now available in Lijit's audience analytics dashboard, providing Web ...](https://www.websitemagazine.com/advertising/monetize-holiday-cpm-lifts-with-new-data-from-lijit)

[Yahoo! Wants to Connect You with Offline Consumers, Too](https://www.websitemagazine.com/advertising/yahoo-wants-to-connect-you-with-offline-consumers-too)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Yahoo! Wants to Connect You with Offline Consumers, Too](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yahoo-logo-icon-2-1-1-1.png)](https://www.websitemagazine.com/advertising/yahoo-wants-to-connect-you-with-offline-consumers-too) 

[The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than ...](https://www.websitemagazine.com/advertising/yahoo-wants-to-connect-you-with-offline-consumers-too)

[New Local.com Business Solutions an Exact Match](https://www.websitemagazine.com/advertising/new-local-com-business-solutions-an-exact-match)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![New Local.com Business Solutions an Exact Match](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-03-54-5504-PM-1-1.png)](https://www.websitemagazine.com/advertising/new-local-com-business-solutions-an-exact-match) 

[Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are ...](https://www.websitemagazine.com/advertising/new-local-com-business-solutions-an-exact-match)

[Adometry Automates Ad Campaign Analysis](https://www.websitemagazine.com/advertising/adometry-adds-automation-to-ad-analytics-solution)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

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[Adometry has added several new features to its Advertising Analytics Solution Suite for online marketers. ...](https://www.websitemagazine.com/advertising/adometry-adds-automation-to-ad-analytics-solution)

[PixelMags Offers HTML5 Compatibility to Advertisers](https://www.websitemagazine.com/advertising/pixelmags-offers-html5-compatibility-to-advertisers)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![PixelMags Offers HTML5 Compatibility to Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pixelmags-mini-4-1-1-1.gif)](https://www.websitemagazine.com/advertising/pixelmags-offers-html5-compatibility-to-advertisers) 

[PixelMags, the content distribution software and publishing tools provider, has recently amped up its Ad ...](https://www.websitemagazine.com/advertising/pixelmags-offers-html5-compatibility-to-advertisers)

[Mobile Ad Revenues in Canada](https://www.websitemagazine.com/advertising/mobile-ad-revenues-in-canada)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Mobile Ad Revenues in Canada](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iab-logo-3-2-2-2.png)](https://www.websitemagazine.com/advertising/mobile-ad-revenues-in-canada) 

[The Interactive Advertising Bureau of Canada announced that mobile advertising revenues in Canada grew 93% ...](https://www.websitemagazine.com/advertising/mobile-ad-revenues-in-canada)

[Kenshoo Local 2.0 for Mass Campaign Management](https://www.websitemagazine.com/advertising/kenshoo-local-2-0-for-mass-campaign-management)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Kenshoo Local 2.0 for Mass Campaign Management](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/kensho-mini-Jan-22-2023-11-47-36-7288-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/kenshoo-local-2-0-for-mass-campaign-management) 

[Digital marketing software Kenshoo released a new version of its local search marketing and social ...](https://www.websitemagazine.com/advertising/kenshoo-local-2-0-for-mass-campaign-management)

[Five Non-Google PPC Programs](https://www.websitemagazine.com/advertising/datafeed-solutions-for-open-source-platforms)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

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[Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click ...](https://www.websitemagazine.com/advertising/datafeed-solutions-for-open-source-platforms)

[Hot Reads for Web Marketers](https://www.websitemagazine.com/advertising/long-weekend-reading-for-internet-marketers)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Hot Reads for Web Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/summerbooks-Jan-22-2023-11-43-11-9243-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/long-weekend-reading-for-internet-marketers) 

[Labor Day is right around the corner, which means that we're about to enter the busiest time of year for ...](https://www.websitemagazine.com/advertising/long-weekend-reading-for-internet-marketers)

[Userlytics Targeting More Relevant Demographics](https://www.websitemagazine.com/advertising/userlytics-begins-targeting-relevant-demographics)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Userlytics Targeting More Relevant Demographics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/userlytics-mini-Jan-22-2023-11-43-57-1161-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/userlytics-begins-targeting-relevant-demographics) 

[The interactive testing solution used by video-based in-home marketing and advertising customer research ...](https://www.websitemagazine.com/advertising/userlytics-begins-targeting-relevant-demographics)

[Infolinks Launches In-Text Ad Marketplace](https://www.websitemagazine.com/advertising/infolinks-launches-self-service-in-text-advertising)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Infolinks Launches In-Text Ad Marketplace](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/infolinks-mini-Jan-22-2023-11-41-27-8544-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/infolinks-launches-self-service-in-text-advertising) 

[Infolinks, an in-text advertising network, has announced the launch of a new self-service in-text advertising ...](https://www.websitemagazine.com/advertising/infolinks-launches-self-service-in-text-advertising)

[Display Ad Dictionary (Starter Guide)](https://www.websitemagazine.com/advertising/display-ad-dictionary-starter-guide)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Display Ad Dictionary (Starter Guide)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-03-54-5504-PM-Apr-25-2023-02-59-29-8119-AM-2.png)](https://www.websitemagazine.com/advertising/display-ad-dictionary-starter-guide) 

[Keeping track of jargon can be overwhelming in any industry, but this is especially true in the case of ...](https://www.websitemagazine.com/advertising/display-ad-dictionary-starter-guide)

[Google's Benchmark Data Shows 2010 Ad Effectiveness](https://www.websitemagazine.com/advertising/googles-benchmark-data-shows-ad-effectiveness)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Google's Benchmark Data Shows 2010 Ad Effectiveness](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-3-1-1-1.png)](https://www.websitemagazine.com/advertising/googles-benchmark-data-shows-ad-effectiveness) 

[Google's annual display ad benchmark data for 2010 has been released and indicates an increased use of rich ...](https://www.websitemagazine.com/advertising/googles-benchmark-data-shows-ad-effectiveness)

[PPC](https://www.websitemagazine.com/advertising/tag/ppc) 

[Super-Charged PPC Ads](https://www.websitemagazine.com/advertising/super-charged-ppc-ads)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Super-Charged PPC Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-55-06-6771-PM-2-2-2.png)](https://www.websitemagazine.com/advertising/super-charged-ppc-ads) 

[Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In ...](https://www.websitemagazine.com/advertising/super-charged-ppc-ads)

[AdWords Performance Grader from WordStream](https://www.websitemagazine.com/advertising/wordstream-rolls-out-adwords-performance-grader)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![AdWords Performance Grader from WordStream](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/wordstream-mini-Jan-22-2023-11-47-02-9563-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/wordstream-rolls-out-adwords-performance-grader) 

[Search marketing software and services provider WordStream has launched a new, free program called AdWords ...](https://www.websitemagazine.com/advertising/wordstream-rolls-out-adwords-performance-grader)

[Targeting the Affluent Through Digital Advertising](https://www.websitemagazine.com/advertising/targeting-the-affluent-through-digital-advertising)

[by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 

[![Targeting the Affluent Through Digital Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iab-logo-Apr-10-2023-01-12-17-3506-PM-1-1.png)](https://www.websitemagazine.com/advertising/targeting-the-affluent-through-digital-advertising) 

[Advertisers have long been puzzled by how to get rich people to respond to their work. Traditionally, the ...](https://www.websitemagazine.com/advertising/targeting-the-affluent-through-digital-advertising)

[Advertising with Results - eBridge Study](https://www.websitemagazine.com/advertising/advertising-with-results)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Advertising with Results - eBridge Study](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ebridgeadv-mini-3-1-1-1.png)](https://www.websitemagazine.com/advertising/advertising-with-results) 

[A study by eBridge Advertising showed that most small business owners aren't sure of their advertising's ...](https://www.websitemagazine.com/advertising/advertising-with-results)

[Infolinks Launches Tag Cloud](https://www.websitemagazine.com/advertising/infolinks-launches-tag-cloud)

[by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 

[![Infolinks Launches Tag Cloud](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/infolinks2-mini-4-1-1-1.png)](https://www.websitemagazine.com/advertising/infolinks-launches-tag-cloud) 

[In-text advertising provider Infolinks is introducing a new program called Tag Cloud. Tag Cloud is a ...](https://www.websitemagazine.com/advertising/infolinks-launches-tag-cloud)

[Google Boost Now Adwords Express](https://www.websitemagazine.com/advertising/google-boost-now-adwords-express)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Boost Now Adwords Express](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-44-14-6604-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/google-boost-now-adwords-express) 

[Google is aiming to make even more headway into the small business advertising market with the general ...](https://www.websitemagazine.com/advertising/google-boost-now-adwords-express)

[Most Expensive Keyword Categories at Google](https://www.websitemagazine.com/advertising/most-expensive-keyword-categories-at-google)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Most Expensive Keyword Categories at Google](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/wordstream-mini-Jan-22-2023-11-47-02-9563-PM-2-1-1.gif)](https://www.websitemagazine.com/advertising/most-expensive-keyword-categories-at-google) 

[Search marketing software provider WordStream has released data showing the top 20 high-volume keyword ...](https://www.websitemagazine.com/advertising/most-expensive-keyword-categories-at-google)

[Keyword Advertising on the Long Tail](https://www.websitemagazine.com/advertising/keyword-advertising-on-the-long-tail)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Keyword Advertising on the Long Tail](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-55-06-6771-PM-3-1-1.png)](https://www.websitemagazine.com/advertising/keyword-advertising-on-the-long-tail) 

[There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate ...](https://www.websitemagazine.com/advertising/keyword-advertising-on-the-long-tail)

[Private Video Ad Exchange from TubeMogul](https://www.websitemagazine.com/advertising/private-video-ad-exchange-from-tubemogul)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Private Video Ad Exchange from TubeMogul](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tubemogul-mini-Jan-22-2023-11-44-49-5531-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/private-video-ad-exchange-from-tubemogul) 

[Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested ...](https://www.websitemagazine.com/advertising/private-video-ad-exchange-from-tubemogul)

[Bing adCenter Radius Targeting](https://www.websitemagazine.com/advertising/bing-adcenter-radius-targeting)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Bing adCenter Radius Targeting](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/msadvertising-4-1-1-1.png)](https://www.websitemagazine.com/advertising/bing-adcenter-radius-targeting) 

[Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search ...](https://www.websitemagazine.com/advertising/bing-adcenter-radius-targeting)

[QuantCast Opts for Self Regulation with the DAA](https://www.websitemagazine.com/advertising/quantcast-opts-for-self-regulation-with-the-daa)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![QuantCast Opts for Self Regulation with the DAA](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/aboutads-daa-Jan-22-2023-11-41-20-0330-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/quantcast-opts-for-self-regulation-with-the-daa) 

[The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is ...](https://www.websitemagazine.com/advertising/quantcast-opts-for-self-regulation-with-the-daa)

[Remarketing With Amazon (and Triggit)](https://www.websitemagazine.com/advertising/remarketing-with-amazon-and-triggit)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Remarketing With Amazon (and Triggit)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-Jan-22-2023-11-49-20-0188-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/remarketing-with-amazon-and-triggit) 

[Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on ...](https://www.websitemagazine.com/advertising/remarketing-with-amazon-and-triggit)

[Ads in Apps Are the Most Likely to Stick](https://www.websitemagazine.com/advertising/ads-in-apps-are-most-likely-to-stick)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Ads in Apps Are the Most Likely to Stick](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/compete-mini-Jan-22-2023-11-41-18-4281-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/ads-in-apps-are-most-likely-to-stick) 

[Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have ...](https://www.websitemagazine.com/advertising/ads-in-apps-are-most-likely-to-stick)

[Relative Clickthrough Rate & Impression Share (GDN)](https://www.websitemagazine.com/advertising/relative-clickthrough-rate-and-impression-share-gdn)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Relative Clickthrough Rate & Impression Share (GDN)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-01-13-42-3784-PM-Apr-25-2023-03-08-07-7974-AM-1.png)](https://www.websitemagazine.com/advertising/relative-clickthrough-rate-and-impression-share-gdn) 

[Google has been investing heavily over the past year in targeting, optimization and measurement, and ...](https://www.websitemagazine.com/advertising/relative-clickthrough-rate-and-impression-share-gdn)

[PPC Mistakes](https://www.websitemagazine.com/advertising/ppc-mistakes)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![PPC Mistakes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-13-52-2435-PM-1-1.png)](https://www.websitemagazine.com/advertising/ppc-mistakes) 

[As you build your PPC campaign, you could easily fall into some pitfalls along the way. Some may be ...](https://www.websitemagazine.com/advertising/ppc-mistakes)

[Google Updates Location Targeting for AdWords](https://www.websitemagazine.com/advertising/google-updates-location-targeting-for-adwords)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Google Updates Location Targeting for AdWords](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/googy-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/google-updates-location-targeting-for-adwords) 

[According to a recent post at Google's Inside AdWords blog, the company is striving "to make location ...](https://www.websitemagazine.com/advertising/google-updates-location-targeting-for-adwords)

[Online Ad Revenues Jump 23 Percent](https://www.websitemagazine.com/advertising/online-ad-revenues-jump-23-percent)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Online Ad Revenues Jump 23 Percent](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iab-logo-3-2-2-2.png)](https://www.websitemagazine.com/advertising/online-ad-revenues-jump-23-percent) 

[Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a ...](https://www.websitemagazine.com/advertising/online-ad-revenues-jump-23-percent)

[Google Cracks Down on Rogue Advertisers](https://www.websitemagazine.com/advertising/google-cracks-down-on-rogue-advertisers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Cracks Down on Rogue Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-53-51-5985-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/google-cracks-down-on-rogue-advertisers) 

[Google has rogue advertisers in their crosshairs, announcing this week a few new requirements to its existing ...](https://www.websitemagazine.com/advertising/google-cracks-down-on-rogue-advertisers)

[Does Pay-Per-Call Really Ring Up the Revenue?](https://www.websitemagazine.com/advertising/does-pay-per-call-really-ring-up-the-revenue)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Does Pay-Per-Call Really Ring Up the Revenue?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phone-mini-Jan-22-2023-11-53-50-9790-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/does-pay-per-call-really-ring-up-the-revenue) 

[Performance marketing company Pepperjam Network, now part of GSI Commerce, has partnered with call ...](https://www.websitemagazine.com/advertising/does-pay-per-call-really-ring-up-the-revenue)

[Appia's PPD Ad Network Arrives](https://www.websitemagazine.com/advertising/appias-ppd-ad-network)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Appia's PPD Ad Network Arrives](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/appia-mini-2-1-1-1.png)](https://www.websitemagazine.com/advertising/appias-ppd-ad-network) 

[App marketplace Appia today launched a new performance based advertising network for app developers. The ...](https://www.websitemagazine.com/advertising/appias-ppd-ad-network)

[Fetchback Adopts Retargeted Ad Icon](https://www.websitemagazine.com/advertising/fetchback-adopts-retargeted-ad-icon)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Fetchback Adopts Retargeted Ad Icon](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fetch-mini-3-1-1-1.gif)](https://www.websitemagazine.com/advertising/fetchback-adopts-retargeted-ad-icon) 

[One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option ...](https://www.websitemagazine.com/advertising/fetchback-adopts-retargeted-ad-icon)

[Effectively Advertising on Tablets](https://www.websitemagazine.com/advertising/effectively-advertising-on-tablets)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Effectively Advertising on Tablets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tabletmini-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/effectively-advertising-on-tablets) 

[Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods ...](https://www.websitemagazine.com/advertising/effectively-advertising-on-tablets)

[iAd Gallery Shows Advertisers the Way](https://www.websitemagazine.com/advertising/iad-gallery-shows-advertisers-the-way)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![iAd Gallery Shows Advertisers the Way](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iad-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/iad-gallery-shows-advertisers-the-way) 

[If your business is considering running mobile ad campaigns (or already running them) have a look at a new ...](https://www.websitemagazine.com/advertising/iad-gallery-shows-advertisers-the-way)

[Rising Stars - New IAB Ad Formats](https://www.websitemagazine.com/advertising/rising-stars-new-iab-ad-formats)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Rising Stars - New IAB Ad Formats](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-4.png)](https://www.websitemagazine.com/advertising/rising-stars-new-iab-ad-formats) 

[Bigger, Bolder... Better? Remember that feeling when a television commercial achieves the all-too-rare moment ...](https://www.websitemagazine.com/advertising/rising-stars-new-iab-ad-formats)

[Launch Mobile PPC Ads in 2011 - Mastering Search](https://www.websitemagazine.com/advertising/launch-mobile-ppc-ads)

[by Joseph Kerschbaum](https://www.websitemagazine.com/advertising/author/joseph-kerschbaum) 

[![Launch Mobile PPC Ads in 2011 - Mastering Search](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-58-43-4859-PM-Apr-25-2023-02-55-27-7821-AM-May-01-2023-08-18-25-3091-PM.png)](https://www.websitemagazine.com/advertising/launch-mobile-ppc-ads) 

[For about the past three years, mobile marketing has been on the verge of breaking out and changing the way ...](https://www.websitemagazine.com/advertising/launch-mobile-ppc-ads)

[Grok-o-matic: Adwords Campaigns in Minutes](https://www.websitemagazine.com/advertising/grok-o-matic-adwords-campaigns-in-minutes)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Grok-o-matic: Adwords Campaigns in Minutes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adgrok-mini-3-1-1-1.png)](https://www.websitemagazine.com/advertising/grok-o-matic-adwords-campaigns-in-minutes) 

[Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in ...](https://www.websitemagazine.com/advertising/grok-o-matic-adwords-campaigns-in-minutes)

[AdSense Gets a New Look for Mobile Users](https://www.websitemagazine.com/advertising/adsense-gets-a-new-look-for-mobile-users)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![AdSense Gets a New Look for Mobile Users](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-3-1-1-1.png)](https://www.websitemagazine.com/advertising/adsense-gets-a-new-look-for-mobile-users) 

[Google has announced a change to the AdSense interface that optimizes for mobile devices. The upgrades allow ...](https://www.websitemagazine.com/advertising/adsense-gets-a-new-look-for-mobile-users)

[Location-based Advertising Alerts Get a Push](https://www.websitemagazine.com/advertising/location-based-advertising-alerts-get-a-push)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Location-based Advertising Alerts Get a Push](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/loopt-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/location-based-advertising-alerts-get-a-push) 

[Two announcements within a day of one another may indicate the next trend in mobile advertising. Call them ...](https://www.websitemagazine.com/advertising/location-based-advertising-alerts-get-a-push)

[Death of the Ad Network?](https://www.websitemagazine.com/advertising/death-of-the-ad-network)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Death of the Ad Network?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/down-Jan-22-2023-11-41-29-1564-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/death-of-the-ad-network) 

[Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad ...](https://www.websitemagazine.com/advertising/death-of-the-ad-network)

[Leading Tech Companies are Fueling Display Advertising](https://www.websitemagazine.com/advertising/leading-tech-companies-are-fueling-display-advertising)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Leading Tech Companies are Fueling Display Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/up-Jan-22-2023-11-46-47-7450-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/leading-tech-companies-are-fueling-display-advertising) 

[Website Magazine's January issue about 2011 Web trends predicted that bold and innovative new technologies ...](https://www.websitemagazine.com/advertising/leading-tech-companies-are-fueling-display-advertising)

[Longer Headlines in Select Adwords Listings](https://www.websitemagazine.com/advertising/longer-headlines-in-select-adwords-listings)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Longer Headlines in Select Adwords Listings](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-4-3-3.png)](https://www.websitemagazine.com/advertising/longer-headlines-in-select-adwords-listings) 

[Google has never been one to shy away from testing its search results pages. It's latest test will enable ...](https://www.websitemagazine.com/advertising/longer-headlines-in-select-adwords-listings)

[Heads Up: SMX Is Coming; Are You Going?](https://www.websitemagazine.com/advertising/heads-up-smx-is-coming-are-you-going)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Heads Up: SMX Is Coming; Are You Going?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/smxwest2011-mini-4-1-1-1.png)](https://www.websitemagazine.com/advertising/heads-up-smx-is-coming-are-you-going) 

[Just a quick heads up for Website Magazine readers. SMX West, one of the top conferences for Web ...](https://www.websitemagazine.com/advertising/heads-up-smx-is-coming-are-you-going)

[Advertising Exchanges - The New Digital Ad Marketplace](https://www.websitemagazine.com/advertising/advertising-exchanges-the-new-digital-ad-marketplace)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Advertising Exchanges - The New Digital Ad Marketplace](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-01-01-28-4334-PM-4-4.png)](https://www.websitemagazine.com/advertising/advertising-exchanges-the-new-digital-ad-marketplace) 

[Advertisers have come to understand that online advertising is an ever-changing industry. In fact, the only ...](https://www.websitemagazine.com/advertising/advertising-exchanges-the-new-digital-ad-marketplace)

[AdKeeper Allows Users to Save Ads for Later](https://www.websitemagazine.com/advertising/adkeeper-allows-users-to-save-ads-for-later)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![AdKeeper Allows Users to Save Ads for Later](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adkeeper-mini-Jan-22-2023-11-52-50-3567-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/adkeeper-allows-users-to-save-ads-for-later) 

[A new service is being tested that would allow Web users to click on an ad to save it so they can interact ...](https://www.websitemagazine.com/advertising/adkeeper-allows-users-to-save-ads-for-later)

[Nearly 1 in 3 Consumers Surveyed Like Targeted Ads](https://www.websitemagazine.com/advertising/nearly-1-in-3-consumers-surveyed-like-targeted-ads)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Nearly 1 in 3 Consumers Surveyed Like Targeted Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bullseye-mini-Jan-22-2023-11-48-59-3405-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/nearly-1-in-3-consumers-surveyed-like-targeted-ads) 

[With the Federal Trade Commission recommending stronger regulations for online advertising, the future of ...](https://www.websitemagazine.com/advertising/nearly-1-in-3-consumers-surveyed-like-targeted-ads)

[Are E-books the Next Market for Digital Advertisers?](https://www.websitemagazine.com/advertising/are-e-books-the-next-market-for-digital-advertisers)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Are E-books the Next Market for Digital Advertisers?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/eads-mini-4-1-1-1.gif)](https://www.websitemagazine.com/advertising/are-e-books-the-next-market-for-digital-advertisers) 

[With e-book sales at about $970 million this year and expected to rise significantly in 2011, many in the ...](https://www.websitemagazine.com/advertising/are-e-books-the-next-market-for-digital-advertisers)

[Google Global for Global Advertisers](https://www.websitemagazine.com/advertising/google-global-for-global-advertisers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Global for Global Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-50-37-3472-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/google-global-for-global-advertisers) 

[Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable ...](https://www.websitemagazine.com/advertising/google-global-for-global-advertisers)

[Cost-Per-View Ads at Google with TrueView](https://www.websitemagazine.com/advertising/cost-per-view-ads-at-google-with-trueview)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Cost-Per-View Ads at Google with TrueView](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-50-37-3472-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/cost-per-view-ads-at-google-with-trueview) 

[Google anounced the release of a new video ad format dubbed TrueView Video Ads today. TrueView givers users ...](https://www.websitemagazine.com/advertising/cost-per-view-ads-at-google-with-trueview)

[A New Way to Advertise: Ambient Point of Action](https://www.websitemagazine.com/advertising/a-new-way-to-advertise-ambient-point-of-action)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![A New Way to Advertise: Ambient Point of Action](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-14-30-3457-PM.png)](https://www.websitemagazine.com/advertising/a-new-way-to-advertise-ambient-point-of-action) 

[There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of ...](https://www.websitemagazine.com/advertising/a-new-way-to-advertise-ambient-point-of-action)

[AdSense Features to Be Thankful For](https://www.websitemagazine.com/advertising/adsense-features-to-be-thankful-for)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![AdSense Features to Be Thankful For](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-adsense-logo-icon-Jan-22-2023-11-50-48-5086-PM-2-1-1.png)](https://www.websitemagazine.com/advertising/adsense-features-to-be-thankful-for) 

[Adsense began rolling out its new interface to all publishers last week and, in short, it is something that ...](https://www.websitemagazine.com/advertising/adsense-features-to-be-thankful-for)

[Video Ads Gaining Acceptance and Revenue](https://www.websitemagazine.com/advertising/video-ads-gaining-acceptance-and-revenue)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Video Ads Gaining Acceptance and Revenue](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-08-17-13-7798-PM.png)](https://www.websitemagazine.com/advertising/video-ads-gaining-acceptance-and-revenue) 

[Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million ...](https://www.websitemagazine.com/advertising/video-ads-gaining-acceptance-and-revenue)

[Keyword-Level Tracking in Marchex Call Analytics](https://www.websitemagazine.com/advertising/keyword-level-tracking-in-marchex-call-analytics)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Keyword-Level Tracking in Marchex Call Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/marchex-mini-4-1-1-1.png)](https://www.websitemagazine.com/advertising/keyword-level-tracking-in-marchex-call-analytics) 

[Marchex just introduced keyword-level tracking to its Call Analytics product. The propietary technology ...](https://www.websitemagazine.com/advertising/keyword-level-tracking-in-marchex-call-analytics)

[Real-Time In-Stream Ad Creative Optimization at AdoTube](https://www.websitemagazine.com/advertising/real-time-in-stream-ad-creative-optimization-at-adotube)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Real-Time In-Stream Ad Creative Optimization at AdoTube](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adotube-mini-Jan-22-2023-11-44-13-4349-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/real-time-in-stream-ad-creative-optimization-at-adotube) 

[In-stream video advertising provider AdoTube enahnced its platform's creative studio wizard, allowing ...](https://www.websitemagazine.com/advertising/real-time-in-stream-ad-creative-optimization-at-adotube)

[Optimal Ad Units Should Not Surprise You](https://www.websitemagazine.com/advertising/optimal-ad-units-should-not-surprise-you)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Optimal Ad Units Should Not Surprise You](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unicast-mini-Jan-22-2023-11-49-48-6849-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/optimal-ad-units-should-not-surprise-you) 

[Ad technology and service provider Unicast released a report measuring the results of various online ad ...](https://www.websitemagazine.com/advertising/optimal-ad-units-should-not-surprise-you)

[Google Leads the Way to Higher Display Earnings](https://www.websitemagazine.com/advertising/google-leads-the-way-for-higher-display-earnings)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Google Leads the Way to Higher Display Earnings](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/go-mini-4-1-1-1.gif)](https://www.websitemagazine.com/advertising/google-leads-the-way-for-higher-display-earnings) 

[Google recently predicted that online display advertising would become a $50 billion industry by 2015, and ...](https://www.websitemagazine.com/advertising/google-leads-the-way-for-higher-display-earnings)

[Scaling Online Advertising Applications](https://www.websitemagazine.com/advertising/scaling-online-advertising-applications)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Scaling Online Advertising Applications](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mirrorimage-mini-Jan-22-2023-11-49-29-8022-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/scaling-online-advertising-applications) 

[Content delivery solution provider Mirror Image Internet has released a set of configurable online ...](https://www.websitemagazine.com/advertising/scaling-online-advertising-applications)

[Google ACE Tool Goes Global - Split Testing Adwords](https://www.websitemagazine.com/advertising/google-ace-tool-goes-global-split-testing-adwords)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google ACE Tool Goes Global - Split Testing Adwords](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-24-2344-PM-2-1-1.png)](https://www.websitemagazine.com/advertising/google-ace-tool-goes-global-split-testing-adwords) 

[Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, ...](https://www.websitemagazine.com/advertising/google-ace-tool-goes-global-split-testing-adwords)

[Asia-Pacific Ad Market to Surpass All Others](https://www.websitemagazine.com/advertising/asia-pacific-ad-market-to-surpass-all-others)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Asia-Pacific Ad Market to Surpass All Others](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/globe-Jan-22-2023-11-52-44-3048-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/asia-pacific-ad-market-to-surpass-all-others) 

[According to a new report from eMarketer and Starcom Media Vest Group, the Asia-Pacific region will account ...](https://www.websitemagazine.com/advertising/asia-pacific-ad-market-to-surpass-all-others)

[Google Instant Driving Up Online Ad Prices](https://www.websitemagazine.com/advertising/google-instant-driving-up-online-ad-prices)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Instant Driving Up Online Ad Prices](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-4-3-2.png)](https://www.websitemagazine.com/advertising/google-instant-driving-up-online-ad-prices) 

[Google unveiled Google Instant today and it has the community of Web professionals (particularly those ...](https://www.websitemagazine.com/advertising/google-instant-driving-up-online-ad-prices)

[Digital Ad Spend Grows 47% in Q1 & Q2](https://www.websitemagazine.com/advertising/digital-ad-spend-grows-47-in-q1-and-q2)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Digital Ad Spend Grows 47% in Q1 & Q2](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rubicon-mini-Jan-22-2023-11-53-25-6277-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/digital-ad-spend-grows-47-in-q1-and-q2) 

[Advertising technology company the Rubicon Project has released its tenth installment of its Online ...](https://www.websitemagazine.com/advertising/digital-ad-spend-grows-47-in-q1-and-q2)

[PPC Bid Management is Antiquated](https://www.websitemagazine.com/advertising/ppc-bid-management-is-antiquated)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![PPC Bid Management is Antiquated](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ppcsummit-mini-Jan-22-2023-11-46-18-4829-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/ppc-bid-management-is-antiquated) 

[A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are ...](https://www.websitemagazine.com/advertising/ppc-bid-management-is-antiquated)

[Click Fraud Unchanged (Sort Of)](https://www.websitemagazine.com/advertising/click-fraud-unchanged)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Click Fraud Unchanged (Sort Of)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/anchor-mini-Jan-22-2023-11-53-33-2435-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/click-fraud-unchanged) 

[Anchor Intelligence released its traffic quality report for Q2 2010 and it appears that the attempted click ...](https://www.websitemagazine.com/advertising/click-fraud-unchanged)

[Top 50 Ad Networks To Explore](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) 

[When the economy stumbled, so did the online advertising market. The Interactive Advertising Bureau (IAB) and ...](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore)

[Improving Adwords ROI](https://www.websitemagazine.com/advertising/improving-adwords-roi)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Improving Adwords ROI](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-17-52-4228-PM.png)](https://www.websitemagazine.com/advertising/improving-adwords-roi) 

[As the CEO of an online marketing agency, I attend quite a few marketing conferences each year. There I meet ...](https://www.websitemagazine.com/advertising/improving-adwords-roi)

[New Report Has Rich Media Ads Gaining on Standard Formats](https://www.websitemagazine.com/advertising/new-report-has-rich-media-ads-gaining-on-standard-formats)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![New Report Has Rich Media Ads Gaining on Standard Formats](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/comscoreads-mini-Jan-22-2023-11-50-09-7444-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/new-report-has-rich-media-ads-gaining-on-standard-formats) 

[Today comScore introduced a brand new analytics report that should prove extremely valuable for Web ...](https://www.websitemagazine.com/advertising/new-report-has-rich-media-ads-gaining-on-standard-formats)

[Three Brilliant and Inspiring Animated Advertisements](https://www.websitemagazine.com/advertising/three-brilliant-and-inspiring-animated-advertisements)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Three Brilliant and Inspiring Animated Advertisements](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bulb-Jan-22-2023-11-41-31-9171-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/three-brilliant-and-inspiring-animated-advertisements) 

[Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival ...](https://www.websitemagazine.com/advertising/three-brilliant-and-inspiring-animated-advertisements)

[Online Video the Best Form of Advertising, Say Agencies](https://www.websitemagazine.com/advertising/online-video-the-best-form-of-advertising-say-agencies)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Online Video the Best Form of Advertising, Say Agencies](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/film-Jan-22-2023-11-42-52-3337-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/online-video-the-best-form-of-advertising-say-agencies) 

[Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate ...](https://www.websitemagazine.com/advertising/online-video-the-best-form-of-advertising-say-agencies)

[Study Reveals What Women Want From Online Ads](https://www.websitemagazine.com/advertising/study-reveals-what-women-want-from-online-ads)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![Study Reveals What Women Want From Online Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopper-Jan-22-2023-11-53-28-2183-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/study-reveals-what-women-want-from-online-ads) 

[A new study devoted to women's online consumer behaviors has indicated a shift in attitude from apprehensive ...](https://www.websitemagazine.com/advertising/study-reveals-what-women-want-from-online-ads)

[New SAS & CJ Advertisers](https://www.websitemagazine.com/advertising/new-sas-and-cj-advertisers)

[by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 

[![New SAS & CJ Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-53-20-7659-PM-1-1-1.png)](https://www.websitemagazine.com/advertising/new-sas-and-cj-advertisers) 

[Since today is Affiliate Wednesday here at Website Magazine, we thought we'd profile some of the newest ...](https://www.websitemagazine.com/advertising/new-sas-and-cj-advertisers)

[Quality Score: 5 Steps to Optimizing a PPC Account](https://www.websitemagazine.com/advertising/quality-score-5-steps-to-optimizing-a-ppc-account)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Quality Score: 5 Steps to Optimizing a PPC Account](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-44-6768-PM-Apr-25-2023-02-55-15-8557-AM-May-01-2023-08-14-27-9718-PM.png)](https://www.websitemagazine.com/advertising/quality-score-5-steps-to-optimizing-a-ppc-account) 

[by Amber Speer, Hannapin Marketing The most common mistake when companies try to manage their own ...](https://www.websitemagazine.com/advertising/quality-score-5-steps-to-optimizing-a-ppc-account)

[8th Internet Advertising Competition (IAC) Awards.](https://www.websitemagazine.com/advertising/8th-internet-advertising-competition-iac-awards)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![8th Internet Advertising Competition (IAC) Awards.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iacawards-mini-Jan-22-2023-11-47-37-4992-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/8th-internet-advertising-competition-iac-awards) 

[The Web Marketing Association has launched its 8th annual Internet Advertising Competition (IAC) Awards. Open ...](https://www.websitemagazine.com/advertising/8th-internet-advertising-competition-iac-awards)

[Oodle Partners With Anchor Intelligence \[Click Fraud\]](https://www.websitemagazine.com/advertising/oodle-partners-with-anchor-intelligence-click-fraud)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Oodle Partners With Anchor Intelligence \[Click Fraud\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/anchor-mini-Jan-22-2023-11-44-12-8572-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/oodle-partners-with-anchor-intelligence-click-fraud) 

[Who knew classifieds weren't immune from click fraud? Traffic quality (click fraud) solution provider Anchor ...](https://www.websitemagazine.com/advertising/oodle-partners-with-anchor-intelligence-click-fraud)

[Can You Profit From Pay-Per-Call?](https://www.websitemagazine.com/advertising/can-you-profit-from-pay-per-call)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Can You Profit From Pay-Per-Call?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phone-mini-Jan-22-2023-11-40-58-5395-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/can-you-profit-from-pay-per-call) 

[Display advertising is on the ropes, search engines frown upon text links and the FCC has a few choice words ...](https://www.websitemagazine.com/advertising/can-you-profit-from-pay-per-call)

[EyeBlaster Report on Ad Size & Rich Media](https://www.websitemagazine.com/advertising/eyeblaster-report-on-ad-size-and-rich-media)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![EyeBlaster Report on Ad Size & Rich Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/eyeblaster-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/eyeblaster-report-on-ad-size-and-rich-media) 

[Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it ...](https://www.websitemagazine.com/advertising/eyeblaster-report-on-ad-size-and-rich-media)

[Keep Your Edge on Competitive PPC Keywords](https://www.websitemagazine.com/advertising/keep-your-edge-on-competitive-ppc-keywords)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Keep Your Edge on Competitive PPC Keywords](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/competitiveedge-3-1-1-1.jpg)](https://www.websitemagazine.com/advertising/keep-your-edge-on-competitive-ppc-keywords) 

[By Joseph Kerschbaum Staying competitive for your most sought-after keywords requires diligence, persistence, ...](https://www.websitemagazine.com/advertising/keep-your-edge-on-competitive-ppc-keywords)

[Click Fraud Surge From Bahama Botnet](https://www.websitemagazine.com/advertising/click-fraud-surge-from-bahama-botnet)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Click Fraud Surge From Bahama Botnet](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bahamabotnet-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/click-fraud-surge-from-bahama-botnet) 

[ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new ...](https://www.websitemagazine.com/advertising/click-fraud-surge-from-bahama-botnet)

[YieldBuild Ad Optimizer Drops Fees](https://www.websitemagazine.com/advertising/yieldbuild-ad-optimizer-drops-fees)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![YieldBuild Ad Optimizer Drops Fees](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yieldbuildmini-1-1-1.jpg)](https://www.websitemagazine.com/advertising/yieldbuild-ad-optimizer-drops-fees) 

[YieldBuild is an advertising optimization system that works with several major ad networks to provide the ...](https://www.websitemagazine.com/advertising/yieldbuild-ad-optimizer-drops-fees)

[AdSense Opens to Third-Party Ad Networks](https://www.websitemagazine.com/advertising/adsense-opens-to-third-party-ad-networks)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![AdSense Opens to Third-Party Ad Networks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-50-37-3472-PM-3-3-3.png)](https://www.websitemagazine.com/advertising/adsense-opens-to-third-party-ad-networks) 

[Google's AdSense is expanding their reach once again, and it has the potential to greatly benefit publishers. ...](https://www.websitemagazine.com/advertising/adsense-opens-to-third-party-ad-networks)

[OPA Report Claims Ad Success (on its Member Sites)](https://www.websitemagazine.com/advertising/opa-report-claims-ad-success-on-its-member-sites)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![OPA Report Claims Ad Success (on its Member Sites)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/opa-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/opa-report-claims-ad-success-on-its-member-sites) 

[The Online Publishers Association and Dynamic Logic came out with a study on the effectiveness of online ads ...](https://www.websitemagazine.com/advertising/opa-report-claims-ad-success-on-its-member-sites)

[LinkShare Opens Pay-Per-Call, Turns Heads](https://www.websitemagazine.com/advertising/linkshare-opens-pay-per-call-turns-heads)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![LinkShare Opens Pay-Per-Call, Turns Heads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/phone-2-1-1-1.jpg)](https://www.websitemagazine.com/advertising/linkshare-opens-pay-per-call-turns-heads) 

[LinkShare has a long, productive history in the affiliate space, and the latest LinkShare innovation is ...](https://www.websitemagazine.com/advertising/linkshare-opens-pay-per-call-turns-heads)

[DC Storm; More PPC Tracking for Affiliates](https://www.websitemagazine.com/advertising/dc-storm-more-ppc-tracking-for-affiliates)

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[![DC Storm; More PPC Tracking for Affiliates](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/storm-mini-Jan-22-2023-11-41-19-3253-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/dc-storm-more-ppc-tracking-for-affiliates) 

[A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm, a web ...](https://www.websitemagazine.com/advertising/dc-storm-more-ppc-tracking-for-affiliates)

[Twenty-Five Essential Reads for Web Pro's](https://www.websitemagazine.com/advertising/twenty-five-essential-reads-for-web-pros)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Twenty-Five Essential Reads for Web Pro's](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/books-mini-Jan-22-2023-11-51-11-2615-PM-1-1-1.gif)](https://www.websitemagazine.com/advertising/twenty-five-essential-reads-for-web-pros) 

[This week Website Magazine sent out an email to a few thousand of our valued standard-level subscribers ...](https://www.websitemagazine.com/advertising/twenty-five-essential-reads-for-web-pros)

[Minimum Advertised Price Monitor](https://www.websitemagazine.com/advertising/minimum-advertised-price-monitor)

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[![Minimum Advertised Price Monitor](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/where2getit-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/minimum-advertised-price-monitor) 

[Online marketing service provider Where 2 Get It (which focuses on national brands) has added "minimum ...](https://www.websitemagazine.com/advertising/minimum-advertised-price-monitor)

[Lift Revenue With Ad Price Prediction](https://www.websitemagazine.com/advertising/lift-revenue-with-ad-price-prediction)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Lift Revenue With Ad Price Prediction](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/arrowup-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/lift-revenue-with-ad-price-prediction) 

[Ad revenue optimization technology provider Pubmatic has made available Ad Price Prediction, enabling a ...](https://www.websitemagazine.com/advertising/lift-revenue-with-ad-price-prediction)

[Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans](https://www.websitemagazine.com/advertising/jivox-adds-geo-targeting-ad-creator-and-subscription-plans)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blondwoman-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/jivox-adds-geo-targeting-ad-creator-and-subscription-plans) 

[Local online video advertising service Jivox released several new features including map-based geo-targeting, ...](https://www.websitemagazine.com/advertising/jivox-adds-geo-targeting-ad-creator-and-subscription-plans)

[Cybersquatting More Lucrative than Pay-Per-Click Fraud](https://www.websitemagazine.com/advertising/cybersquatting-more-lucrative-than-pay-per-click-fraud)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Cybersquatting More Lucrative than Pay-Per-Click Fraud](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/criminal-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/cybersquatting-more-lucrative-than-pay-per-click-fraud) 

[While pay-per-click (PPC) sites remain a large part of the cybersquatting business model, there is another ...](https://www.websitemagazine.com/advertising/cybersquatting-more-lucrative-than-pay-per-click-fraud)

[Spend Less on Pay-Per-Click](https://www.websitemagazine.com/advertising/spend-less-on-pay-per-click)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Spend Less on Pay-Per-Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/impaqt-mini-3-1-1-1.gif)](https://www.websitemagazine.com/advertising/spend-less-on-pay-per-click) 

[Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search ...](https://www.websitemagazine.com/advertising/spend-less-on-pay-per-click)

[Knowing When to Remove an Under-Performing PPC Keyword](https://www.websitemagazine.com/advertising/knowing-when-to-remove-an-under-performing-ppc-keyword)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Knowing When to Remove an Under-Performing PPC Keyword](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-01-12-3512-PM-2-2.png)](https://www.websitemagazine.com/advertising/knowing-when-to-remove-an-under-performing-ppc-keyword) 

[By John Lee, Hanapin Marketing Some keywords in a pay-per-click (PPC) campaign can work well immediately ...](https://www.websitemagazine.com/advertising/knowing-when-to-remove-an-under-performing-ppc-keyword)

[Click Fraud; Minimized by Monitoring - Anchor Intelligence](https://www.websitemagazine.com/advertising/click-fraud-minimized-by-monitoring-anchor-intelligence)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Click Fraud; Minimized by Monitoring - Anchor Intelligence](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/anchorint-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/click-fraud-minimized-by-monitoring-anchor-intelligence) 

[Despite being a serious threat, click-fraud didn't really diminish the value in and growth of paid search ...](https://www.websitemagazine.com/advertising/click-fraud-minimized-by-monitoring-anchor-intelligence)

[TurnHere Affiliate Program - Video Ads for Web Publishers](https://www.websitemagazine.com/advertising/turnhere-affiliate-program-video-ads-for-web-publishers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![TurnHere Affiliate Program - Video Ads for Web Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/turnhere-mini-3-1-1-1.gif)](https://www.websitemagazine.com/advertising/turnhere-affiliate-program-video-ads-for-web-publishers) 

[It's not often that we highlight specific affiliate programs, but when that program carries with it the ...](https://www.websitemagazine.com/advertising/turnhere-affiliate-program-video-ads-for-web-publishers)

[RSS Advertising: Easy, Yet Widely Ignored](https://www.websitemagazine.com/advertising/rss-advertising-easy-yet-widely-ignored)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![RSS Advertising: Easy, Yet Widely Ignored](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-14-30-3457-PM.png)](https://www.websitemagazine.com/advertising/rss-advertising-easy-yet-widely-ignored) 

[If you were roaming around the Web in 2006, it's likely you read that RSS advertising was the new hot Web ...](https://www.websitemagazine.com/advertising/rss-advertising-easy-yet-widely-ignored)

[StatsJunky for PPC Affiliate Marketers](https://www.websitemagazine.com/advertising/statsjunky-for-ppc-affiliate-marketers)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![StatsJunky for PPC Affiliate Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/statsjunky-mini-3-1-1-1.gif)](https://www.websitemagazine.com/advertising/statsjunky-for-ppc-affiliate-marketers) 

[Affiliate pay-per-click marketers are some of the hardest working Web professionals on the 'Net. That's why ...](https://www.websitemagazine.com/advertising/statsjunky-for-ppc-affiliate-marketers)

[Display Ad & SEM Study from iProspect](https://www.websitemagazine.com/advertising/display-ads-and-sem-study-from-iprospect)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Display Ad & SEM Study from iProspect](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iprospect-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/display-ads-and-sem-study-from-iprospect) 

[Despite considerable speculation about the relationship between search engine marketing and online display ...](https://www.websitemagazine.com/advertising/display-ads-and-sem-study-from-iprospect)

[Using Disclosure to Avoid Deceptive Internet Advertising Claims](https://www.websitemagazine.com/advertising/using-disclosure-to-avoid-deceptive-internet-advertising-claims)

[by David O. Klein](https://www.websitemagazine.com/advertising/author/david-o-klein) 

[![Using Disclosure to Avoid Deceptive Internet Advertising Claims](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-14-30-3457-PM.png)](https://www.websitemagazine.com/advertising/using-disclosure-to-avoid-deceptive-internet-advertising-claims) 

[:: By David O. Klein :: The Federal Trade Commission (FTC) and state attorneys general across the country ...](https://www.websitemagazine.com/advertising/using-disclosure-to-avoid-deceptive-internet-advertising-claims)

[Google Display Ad Builder Improves with Rich Media & Video](https://www.websitemagazine.com/advertising/google-display-ad-builder-improves-with-rich-media-and-video)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Display Ad Builder Improves with Rich Media & Video](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-47-43-8116-PM-4-3-2.png)](https://www.websitemagazine.com/advertising/google-display-ad-builder-improves-with-rich-media-and-video) 

[Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer ...](https://www.websitemagazine.com/advertising/google-display-ad-builder-improves-with-rich-media-and-video)

[ValueClick's ActiveAds in the Wild](https://www.websitemagazine.com/advertising/valueclicks-activeads-in-the-wild)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![ValueClick's ActiveAds in the Wild](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/valueclick-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/valueclicks-activeads-in-the-wild) 

[Performance advertising network ValueClick announced the availability of ActiveAds. Through the offering, ...](https://www.websitemagazine.com/advertising/valueclicks-activeads-in-the-wild)

[New Display Advertising Units](https://www.websitemagazine.com/advertising/new-display-advertising-units)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![New Display Advertising Units](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/opaalert-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/new-display-advertising-units) 

[The Online Publishers Association thinks that online display advertising needs a face lift, one that will ...](https://www.websitemagazine.com/advertising/new-display-advertising-units)

[Amazon (PPC) Products Ads](https://www.websitemagazine.com/advertising/amazon-ppc-products-ads)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Amazon (PPC) Products Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-Apr-10-2023-01-01-25-0747-PM-1-1.png)](https://www.websitemagazine.com/advertising/amazon-ppc-products-ads) 

[Amazon has formally launched its Product Ads service and it's got many wondering if it's such a good idea. ...](https://www.websitemagazine.com/advertising/amazon-ppc-products-ads)

[New Behavioral Ad Guidelines](https://www.websitemagazine.com/advertising/new-behavioral-ad-guidelines)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![New Behavioral Ad Guidelines](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/behavior-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/new-behavioral-ad-guidelines) 

[The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising ...](https://www.websitemagazine.com/advertising/new-behavioral-ad-guidelines)

[Be Heard @ The ADSPACE Conference](https://www.websitemagazine.com/advertising/be-heard-the-adspace-conference)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Be Heard @ The ADSPACE Conference](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adspace-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/be-heard-the-adspace-conference) 

[Just wanted to let Website Magazine readers know that I'll be speaking on the "Beyond Text Ads: In-Text, ...](https://www.websitemagazine.com/advertising/be-heard-the-adspace-conference)

[Online Ad Spend Falls for First Time in 8 Years](https://www.websitemagazine.com/advertising/online-ad-spend-falls-for-first-time-in-8-years)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Online Ad Spend Falls for First Time in 8 Years](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/down-Jan-22-2023-11-50-32-5099-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/online-ad-spend-falls-for-first-time-in-8-years) 

[According to IDC, online ad spending will drop in the first quarter of 2009 for the first time since the ...](https://www.websitemagazine.com/advertising/online-ad-spend-falls-for-first-time-in-8-years)

[How to Sell High-Ticket Products with Paid Advertising](https://www.websitemagazine.com/advertising/how-to-sell-high-ticket-products-with-paid-advertising)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![How to Sell High-Ticket Products with Paid Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-14-30-3457-PM.png)](https://www.websitemagazine.com/advertising/how-to-sell-high-ticket-products-with-paid-advertising) 

[: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage ...](https://www.websitemagazine.com/advertising/how-to-sell-high-ticket-products-with-paid-advertising)

[Internet YP Ad Industry Just Got Interesting](https://www.websitemagazine.com/advertising/internet-yp-ad-industry-just-got-interesting)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Internet YP Ad Industry Just Got Interesting](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yp-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/internet-yp-ad-industry-just-got-interesting) 

[AT&T Interactive and Idearc Media today announced that they have entered into a cross distribution ...](https://www.websitemagazine.com/advertising/internet-yp-ad-industry-just-got-interesting)

[Save Money on PPC Ad Campaigns](https://www.websitemagazine.com/advertising/save-money-on-ppc-ad-campaigns)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Save Money on PPC Ad Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ppc-ads-mini-4-1-1-1.gif)](https://www.websitemagazine.com/advertising/save-money-on-ppc-ad-campaigns) 

[Five Ways To Save Money on Pay-Per-Click Advertising Campaigns at Google, Yahoo and Beyond in 2009 I am ...](https://www.websitemagazine.com/advertising/save-money-on-ppc-ad-campaigns)

[Advertising Simplified at iPromote](https://www.websitemagazine.com/advertising/advertising-simplified-at-ipromote)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Advertising Simplified at iPromote](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ipromote-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/advertising-simplified-at-ipromote) 

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[AdBrite Launches Cost-Per-Click Auction for Graphical Ads](https://www.websitemagazine.com/advertising/adbrite-launches-cost-per-click-auction-for-graphical-ads)

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[![AdBrite Launches Cost-Per-Click Auction for Graphical Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adbrite-mini-1-1-1-1.gif)](https://www.websitemagazine.com/advertising/adbrite-launches-cost-per-click-auction-for-graphical-ads) 

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[For marketers seeking to reach a voracious audience of entertainment consumers, the old solutions - MTV, ...](https://www.websitemagazine.com/advertising/adwords-for-p2p-revenue-source-for-the-music-industry)

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[Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, ...](https://www.websitemagazine.com/advertising/ppc-campaign-cloner-from-marin-unveiled)

[Developing the Right PPC Bidding Strategy](https://www.websitemagazine.com/advertising/developing-the-right-ppc-bidding-strategy)

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[Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision, you ...](https://www.websitemagazine.com/advertising/developing-the-right-ppc-bidding-strategy)

[PPC Copywriting That Brings Quality Clickthroughs](https://www.websitemagazine.com/advertising/ppc-copywriting-that-brings-quality-clickthroughs)

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[![PPC Copywriting That Brings Quality Clickthroughs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-44-6768-PM-Apr-25-2023-02-55-15-8557-AM-May-01-2023-08-17-58-9469-PM.png)](https://www.websitemagazine.com/advertising/ppc-copywriting-that-brings-quality-clickthroughs) 

[All clickthroughs are not created equal. Yet, that's a common assumption by almost every pay-per-click (PPC) ...](https://www.websitemagazine.com/advertising/ppc-copywriting-that-brings-quality-clickthroughs)

[Beyond Adsense](https://www.websitemagazine.com/advertising/beyond-adsense)

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[Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall ...](https://www.websitemagazine.com/advertising/current-click-fraud-rates)

[Avoid Denial from the CPM Ad Networks](https://www.websitemagazine.com/advertising/avoid-denial-from-the-cpm-ad-networks)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Avoid Denial from the CPM Ad Networks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-58-43-4859-PM-Apr-25-2023-02-55-27-7821-AM-4.png)](https://www.websitemagazine.com/advertising/avoid-denial-from-the-cpm-ad-networks) 

[by Frank Sims; SVP, Publisher Services for Viralytics Media With the big Ad Networks touting ever expanding ...](https://www.websitemagazine.com/advertising/avoid-denial-from-the-cpm-ad-networks)

[Predictive Behavioral Advertising Unveiled @ Q](https://www.websitemagazine.com/advertising/predictive-behavioral-advertising-unveiled-q)

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[![Predictive Behavioral Advertising Unveiled @ Q](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/qinteractive-mini-2-1-1-1.gif)](https://www.websitemagazine.com/advertising/predictive-behavioral-advertising-unveiled-q) 

[Display advertising is big, and behavorial advertising is bigger, but predictive behavioral advertising is ...](https://www.websitemagazine.com/advertising/predictive-behavioral-advertising-unveiled-q)

[Google Ad Manager Out of Beta](https://www.websitemagazine.com/advertising/google-ad-manager-out-of-beta)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Google Ad Manager Out of Beta](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/admanager-1-1-1-1.jpg)](https://www.websitemagazine.com/advertising/google-ad-manager-out-of-beta) 

[After what seems like a nanosecond in beta, Google's Ad Manager is open to the public. The system is designed ...](https://www.websitemagazine.com/advertising/google-ad-manager-out-of-beta)

[Adsense For Your RSS](https://www.websitemagazine.com/advertising/adsense-for-your-rss)

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[Google has formally announced Adsense for Feeds, a program that displays both contextual and placement ...](https://www.websitemagazine.com/advertising/adsense-for-your-rss)

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[What Everybody Ought to Know About Pay-Per-Click Quality Score by John Lee, Hannapin Marketing Beware! ...](https://www.websitemagazine.com/advertising/pay-per-click-quality-score)

[A Startup's Guide to Generating Online Ad Revenue](https://www.websitemagazine.com/advertising/startup-guide-to-generating-online-ad-revenue)

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[Get Busy: Basic PPC Strategies For Every Advertiser](https://www.websitemagazine.com/advertising/basic-ppc-strategies-for-advertisers)

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[Pay-Per-Click advertising changed the Web. The perfect fit for the new point and click, immediate ...](https://www.websitemagazine.com/advertising/basic-ppc-strategies-for-advertisers)

[Web Promotion Cagematch: PPC vs. SEO](https://www.websitemagazine.com/advertising/web-promotion-cagematch-ppc-seo)

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[![Web Promotion Cagematch: PPC vs. SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-58-43-4859-PM-Apr-25-2023-02-55-27-7821-AM-4.png)](https://www.websitemagazine.com/advertising/web-promotion-cagematch-ppc-seo) 

[by Peter Prestipino Internet marketers have a number of ways to promote their websites. Engaging in social ...](https://www.websitemagazine.com/advertising/web-promotion-cagematch-ppc-seo)

[Google Releases Ad Manager](https://www.websitemagazine.com/advertising/google-releases-ad-manager)

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[![Google Releases Ad Manager](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-44-6768-PM-Apr-25-2023-02-57-42-6496-AM-1.png)](https://www.websitemagazine.com/advertising/google-releases-ad-manager) 

[Fresh off the completion of their Doubleclick deal, Google has released Ad Manager. The system is designed to ...](https://www.websitemagazine.com/advertising/google-releases-ad-manager)

[Ads for Adobe PDF (YPN) Open](https://www.websitemagazine.com/advertising/ads-for-adobe-pdf-ypn-open)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Ads for Adobe PDF (YPN) Open](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-3.png)](https://www.websitemagazine.com/advertising/ads-for-adobe-pdf-ypn-open) 

[Yahoo announced last week that the Ads for Adobe PDF Powered by Yahoo! service is now officially up and ...](https://www.websitemagazine.com/advertising/ads-for-adobe-pdf-ypn-open)

[Managing Your PPC Campaign Budget](https://www.websitemagazine.com/advertising/managing-your-ppc-campaign-budget)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Managing Your PPC Campaign Budget](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-3.png)](https://www.websitemagazine.com/advertising/managing-your-ppc-campaign-budget) 

[by Kevin Amos VP of Strategic Planning, IMPAQT So you've begun the process of setting up your pay per click ...](https://www.websitemagazine.com/advertising/managing-your-ppc-campaign-budget)

[Adsense Publisher Earnings: Alternatives](https://www.websitemagazine.com/advertising/adsense-publisher-earnings-alternatives)

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[![Adsense Publisher Earnings: Alternatives](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-4.png)](https://www.websitemagazine.com/advertising/adsense-publisher-earnings-alternatives) 

[Search Engine Roundtable's Barry Schwartz ran a poll in January on how much Google Adsense publishers made in ...](https://www.websitemagazine.com/advertising/adsense-publisher-earnings-alternatives)

[PPC Accountability](https://www.websitemagazine.com/advertising/ppc-accountability-roi-tracking-ltv)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![PPC Accountability](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-44-6768-PM-Apr-25-2023-02-55-15-8557-AM-May-01-2023-08-17-58-9469-PM.png)](https://www.websitemagazine.com/advertising/ppc-accountability-roi-tracking-ltv) 

[Is Tracking ROI Actually Hurting Your Business? By Rafe VanDenBerg \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ ...](https://www.websitemagazine.com/advertising/ppc-accountability-roi-tracking-ltv)

[RSS Advertising: Before You Start](https://www.websitemagazine.com/advertising/rss-advertising-weblog-feed-analysis)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![RSS Advertising: Before You Start](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-44-6768-PM-Apr-25-2023-02-55-15-8557-AM-May-01-2023-08-14-27-9718-PM.png)](https://www.websitemagazine.com/advertising/rss-advertising-weblog-feed-analysis) 

[(At the end of the post is a "quick hack" to find the number of RSS Subscribers a feedburner-powered weblog ...](https://www.websitemagazine.com/advertising/rss-advertising-weblog-feed-analysis)

[Adobe Ads for PDF - How It Looks](https://www.websitemagazine.com/advertising/adobe-ads-for-pdf)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Adobe Ads for PDF - How It Looks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-17-52-4228-PM.png)](https://www.websitemagazine.com/advertising/adobe-ads-for-pdf) 

[You may recall that Website Magazine was recently approved to participate in the Adobe Ads for PDF program, ...](https://www.websitemagazine.com/advertising/adobe-ads-for-pdf)

[AdWords Editor 5.0 Released](https://www.websitemagazine.com/advertising/adwords-editor-5-released)

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[![AdWords Editor 5.0 Released](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-01-01-27-1090-PM-1-1.png)](https://www.websitemagazine.com/advertising/adwords-editor-5-released) 

[Google released version 5.0 (for Windows and Mac) of its campaign managment application. The latest versions ...](https://www.websitemagazine.com/advertising/adwords-editor-5-released)

[Yahoo and Adobe to Offer Online Ads in PDFs](https://www.websitemagazine.com/advertising/yahoo-and-adobe-to-offer-online-ads-in-pdfs)

[by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 

[![Yahoo and Adobe to Offer Online Ads in PDFs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-3.png)](https://www.websitemagazine.com/advertising/yahoo-and-adobe-to-offer-online-ads-in-pdfs) 

[Yahoo and Adobe have partnered to offer dynamic, online ads in PDF documents, currently in beta testing. The ...](https://www.websitemagazine.com/advertising/yahoo-and-adobe-to-offer-online-ads-in-pdfs)

[The Strength of Ad Exchanges](https://www.websitemagazine.com/advertising/the-strength-of-ad-exchanges)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![The Strength of Ad Exchanges](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-01-12-3512-PM-2-2.png)](https://www.websitemagazine.com/advertising/the-strength-of-ad-exchanges) 

[Google buys DoubleClick, Yahoo buys RightMedia. Microsoft buys aQuantive and AdECN. Important? Absolutely. ...](https://www.websitemagazine.com/advertising/the-strength-of-ad-exchanges)

[Click Fraud: Mitigating the Risk](https://www.websitemagazine.com/advertising/mitigating-the-click-fraud-risks)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Click Fraud: Mitigating the Risk](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-44-6768-PM-Apr-25-2023-02-55-15-8557-AM-May-01-2023-08-14-27-9718-PM.png)](https://www.websitemagazine.com/advertising/mitigating-the-click-fraud-risks) 

[There has been no greater boon to the commercial Internet than pay-per-click (PPC) advertising. With ...](https://www.websitemagazine.com/advertising/mitigating-the-click-fraud-risks)

[Google Pay Per Action Changes Web Advertising](https://www.websitemagazine.com/advertising/google-pay-per-action)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Pay Per Action Changes Web Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/google-pay-per-action) 

[Google announced the release of its pay-per-action advertising pricing model which allows advertisers to pay ...](https://www.websitemagazine.com/advertising/google-pay-per-action)

[Insider Tools: PPC Advertising Resources & Services](https://www.websitemagazine.com/advertising/ppc-advertising-tools-services-resources)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Insider Tools: PPC Advertising Resources & Services](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-58-43-4859-PM-Apr-25-2023-02-55-27-7821-AM-4.png)](https://www.websitemagazine.com/advertising/ppc-advertising-tools-services-resources) 

[Pay-Per-Click (PPC) advertising shows no signs of slowing down. Advertisers use the medium to attract new ...](https://www.websitemagazine.com/advertising/ppc-advertising-tools-services-resources)

[Banned From Adsense? It's Your Own Darn Fault](https://www.websitemagazine.com/advertising/banned-from-adsense)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Banned From Adsense? It's Your Own Darn Fault](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-53-5555-PM-Apr-10-2023-12-58-30-9230-PM-Apr-25-2023-02-55-12-0802-AM-May-01-2023-08-14-30-3457-PM.png)](https://www.websitemagazine.com/advertising/banned-from-adsense) 

[It's easy to point our publisher/affiliate fingers at Google, or any PPC network for that matter and feel ...](https://www.websitemagazine.com/advertising/banned-from-adsense)

[Google Blasts Inflated Click Fraud Studies](https://www.websitemagazine.com/advertising/google-blasts-click-fraud-estimates)

[by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 

[![Google Blasts Inflated Click Fraud Studies](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-May-01-2023-08-18-16-8566-PM.png)](https://www.websitemagazine.com/advertising/google-blasts-click-fraud-estimates) 

[ClickFacts, Click Forensics and AdWatcher are all feeling the heat this afternoon as Google fights back ...](https://www.websitemagazine.com/advertising/google-blasts-click-fraud-estimates)

[Insider PPC Tips](https://www.websitemagazine.com/advertising/pay-per-click-tips)

[by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 

[![Insider PPC Tips](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-01-01-21-9793-PM-1-1.png)](https://www.websitemagazine.com/advertising/pay-per-click-tips) 

[Managing pay-per-click (PPC) advertising accounts (sponsored links on SERPs - search engine results pages) ...](https://www.websitemagazine.com/advertising/pay-per-click-tips)

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