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    Selling Advertising; Not Adsense
    by Peter Devereaux
    Selling Advertising; Not Adsense
    There are essentially two options when it comes to monetizing on the presence of your site through ...
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    by Peter Devereaux
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    I have been a little rough on the concept of pay per call in the past. Why? Well, costs are high now and I ...
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    Hot and Cool Advertiser Tools
    If you are like most Internet advertising managers you are constantly searching for ways to expand the ...
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    Using PPC to Promote Online Stores
    Not all Pay-Per-Click campaigns are created equal. Or at least they should not be. The basic elements of a ...
    Take 2nd Tier Ad Networks Seriously
    by Peter Devereaux
    Take 2nd Tier Ad Networks Seriously
    Don't Put Your All Your Advertising Eggs In One Basket If you have spent any time promoting a Website online, ...
    Breaking Through Click Fraud Hype
    by Peter Devereaux
    Breaking Through Click Fraud Hype
    Definitions, Suggestions and Solutions for PPC Advertisers Is click-fraud rampant on the Web? It's hard to ...
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    The Allure of PPC for Small Biz
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    There are good reasons why many webmasters and website owners choose to pay for visitors to their website as ...
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