One Small Step for Google, One Giant Leap for Digital Advertisers
by Pete Prestipino
One Small Step for Google, One Giant Leap for Digital Advertisers
For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online ...
90 Percent of Affiliate Marketing is Not Disclosed to Users
by Pete Prestipino
90 Percent of Affiliate Marketing is Not Disclosed to Users
The Federal Trade Commission requires that whenever you are being paid to post something you make the ...
Why Battle Over Advertising Attribution When Incrementality Can Win the War?
by Claude Denton
Why Battle Over Advertising Attribution When Incrementality Can Win the War?
If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising ...
The Biggest Threat to Google & Facebook Revenues
by Pete Prestipino
The Biggest Threat to Google & Facebook Revenues
Ask any digital advertising professional which platforms receive the bulk of their promotional budget and ...
Google to Collapse Unfilled Ad Units for AdSense
by Pete Prestipino
Google to Collapse Unfilled Ad Units for AdSense
For several months now, AdSense publishers (affiliates) have had the ability to opt in to a program that ...
Video Ads: What's The Most Effective Format?
by Bill Larson
Video Ads: What's The Most Effective Format?
Experts have long suggested that video advertising would eventually become a core part of the marketing mix ...
Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
by Pete Prestipino
Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
Video advertising may be coming into its own.  Extreme Reach, a provider of video ad technology, recently ...
Who Will Do Your Media Planning in the Future…People or Machines?
by Scott Turner
Who Will Do Your Media Planning in the Future…People or Machines?
Clearly, the move to buying media programmatically has had a profound impact on staffing and skillsets ...
Embrace the Spin: Leveraging Performance Advertising for Public Relations
by Pete Prestipino
Embrace the Spin: Leveraging Performance Advertising for Public Relations
Today's enterprises often look at search-based advertising programs exclusively as a means to drive ...
QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score
by Pete Prestipino
QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score
Advertisers are concerned, and rightly so, about fraudulent traffic in advance of the holiday season. ...
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