Branch Out from Google for Paid Ads
by Kayla Matthews
Branch Out from Google for Paid Ads
For a number of years, Google has been the go-to choice for click-through advertising. After all, Google ...
QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads
by Peter Devereaux
QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads
Publishers using native in-feed ads from Google AdSense on their sites can now choose to have the company's ...
The Biggest Bot Network
by Pete Prestipino
The Biggest Bot Network
Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises ...
The Rise of Marketing Mix Modeling
by Corinne Hanson
The Rise of Marketing Mix Modeling
Follow Unilever's Lead on Ad Spend? Accurate and detailed reporting is of paramount importance to the success ...
QUICK HIT: Fighting The Good Video Ad Fraud Fight
by Pete Prestipino
QUICK HIT: Fighting The Good Video Ad Fraud Fight
Fraud is top of mind with digital advertisers but is the industry doing enough? Well, it depends greatly on ...
Is This a Better Keyword Tool for Digital Advertisers?
by Pete Prestipino
Is This a Better Keyword Tool for Digital Advertisers?
Online advertising software and service provider WordStream has unveiled a new and vastly improved keyword ...
Maximize Conversions from AdWords Automatically
by Pete Prestipino
Maximize Conversions from AdWords Automatically
Google has introduced a new Smart Bidding strategy that intends to set the right bid for each auction in ...
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software
by Peter Devereaux
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software
Marin Software  has released research (Q4 2017 Digital Benchmark Report) showing a 75% increase in user ...
Use In-Market Audiences to Find Ideal Consumers
by Pete Prestipino
Use In-Market Audiences to Find Ideal Consumers
If advertisers cannot target consumers, they will move their spend to another channel or publisher. Targeting ...
Practical Tips for Programmatic Ad Buying
by Pete Prestipino
Practical Tips for Programmatic Ad Buying
Digital advertising today is much different than just a few short years ago.  Programmatic advertising is the ...
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