Mobile Ad Spend Poised to Double by 2021
by Pete Prestipino
Mobile Ad Spend Poised to Double by 2021
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from ...
Bidding Strategies at AdWords in Focus
by Pete Prestipino
Bidding Strategies at AdWords in Focus
If there is one digital profession that will likely be replaced by the convergence of machine learning and ...
Consistency Rules & The Role of Video Advertising Frequency
by Pete Prestipino
Consistency Rules & The Role of Video Advertising Frequency
Advertising is not a one-time affair - it requires consistency if it's going to work. Video advertising ...
2017 Advertising Fraud Solution Roundup; The Names to Know
by Peter Devereaux
2017 Advertising Fraud Solution Roundup; The Names to Know
Website Magazine's August 2017 issue covered several vendors and steps that ecommerce merchants could take to ...
Dynamic Video Retargeting: Facebook, AdWords or Both?
by Sarah Nochimowski
Dynamic Video Retargeting: Facebook, AdWords or Both?
You've probably heard by now that dynamic video retargeting is one of the most successful forms of ...
Get Rich Quick With Native AdSense Ads
by Pete Prestipino
Get Rich Quick With Native AdSense Ads
As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any ...
QUICK HIT: Advertising's Future is Programmatic
by Peter Devereaux
QUICK HIT: Advertising's Future is Programmatic
According to Publicis Groupe Zenith's recently released Programmatic Marketing Forecast, just over two-thirds ...
Addressing Demand-Side Ad Fraud Woes
by Pete Prestipino
Addressing Demand-Side Ad Fraud Woes
Sell-side platform Pubmatic has had enough with advertising fraud.  The company recently announced its new ...
Increase Inbound Call Volume with Google's Call Bid Adjustments
by Pete Prestipino
Increase Inbound Call Volume with Google's Call Bid Adjustments
Did you know that pay-per-call technology solutions have been around for nearly two decades? While it has not ...
Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales
by Stephen Johnston Jr.
Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales
When it comes to yield management in online advertising, most publishers have a good idea of when inventory ...
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