Advertisers Peeved with Google's Removal of Function Words in Exact Match
by Pete Prestipino
Advertisers Peeved with Google's Removal of Function Words in Exact Match
Google recently announced it has changed the behavior of how close variants works in Google AdWords - and ...
Where Mobile Programmatic Ad Fraud is the Worst
by Ken Meloni
Where Mobile Programmatic Ad Fraud is the Worst
Mobile ad tech provider AppLift has released a study revealing international fraud distribution data as ...
5 Tips to Select the Perfect Marketing Agency Partner
by Matt Hensler
5 Tips to Select the Perfect Marketing Agency Partner
Swipe left, swipe right—if it were only that simple. It takes time to find the right partner in our personal ...
Native Ad Opportunities for Video Expanding
by Peter Devereaux
Native Ad Opportunities for Video Expanding
Native advertising offerings and opportunities are expanding at a time when marketers plan to grow native ...
Advertising to the Information Seekers
by Pete Prestipino
Advertising to the Information Seekers
Question-and-answer site Quora, which first launched an advertising product last year, recently introduced a ...
Click versus Call: Google's Bid Adjustment Means Marketers Can Have Both
by Nancy Lim Rothman
Click versus Call: Google's Bid Adjustment Means Marketers Can Have Both
What do 77 percent of Americans own and half of its users say they can't live without? A smartphone. Maybe ...
Is Ad Blocking Really That Bad?
by Pete Prestipino
Is Ad Blocking Really That Bad?
Digital advertising and 'Net publishers are concerned about ad blocking and its numerous implications, but ...
Value Exchange Ads Lead to Higher Engagement
by Pete Prestipino
Value Exchange Ads Lead to Higher Engagement
Rewarded advertisements — also known as "value exchange" ads — allow users to earn in-app currency or unlock ...
Viewability Data From ComScore Brings Digital Ad Fraud in Focus
by Pete Prestipino
Viewability Data From ComScore Brings Digital Ad Fraud in Focus
With ad fraud remaining a top concern for digital advertisers, comScore has announced it will be offering a ...
Can Blockchain Save Programmatic From Itself?
by Julius Blackwell
Can Blockchain Save Programmatic From Itself?
Blockchain is poised to disrupt nearly every industry - and digital advertising is no different. Fraud has ...
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