---
title: Predictive Behavioral Advertising Unveiled @ Q
description:   Display advertising is big, and behavorial advertising is bigger, but predictive behavioral ...
---

[Digital Advertising News, Tips & Trends | Website Magazine](https://www.websitemagazine.com/advertising)

# [Predictive Behavioral Advertising Unveiled @ Q](https://www.websitemagazine.com/advertising/predictive-behavioral-advertising-unveiled-q)

 Written by [Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) | Sep 3, 2008 5:00:00 AM

**Display advertising is big, and behavorial advertising is bigger, but predictive behavioral advertising is going to make your head spin.**

Q Interactive launched just this sort of ad network and if you're an advertiser in pursuit of a specific audience it's time to jump on the bandwagon. The company's display service (which uses a combination of offline data and online self-reported geo-demographic which is more accurate in predicting response than the inferred data) relies on behavioral and tranaction-based data to predict which users are going to respond and to which rich media advertising messages.

"*Most behavioral targeting in the marketplace is really just contextual re-targeting -- delivering a female-oriented ad to consumers who have visited a women's lifestyle site, for instance,*" said Matt Wise, president and chief executive officer of Q Interactive. "*This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle. What differentiates Q Interactive's behavioral targeting is that it's proactive rather than reactive; we use a wealth of online and offline data to proactively predict the consumers most likely to respond to a given ad*."

The new service is only the latest in Interactive's set of solutions. It's registration-path lead generation and targeted email solutions are also part of Q Interactive offerings. 

[View full post](https://www.websitemagazine.com/advertising/predictive-behavioral-advertising-unveiled-q)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Pete Prestipino"
  },
  "dateModified" : "2023-05-01T20:20:28.675Z",
  "datePublished" : "2008-09-03T05:00:00Z",
  "headline" : "Predictive Behavioral Advertising Unveiled @ Q",
  "image" : {
    "@type" : "ImageObject",
    "height" : 75,
    "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/Imported_Blog_Media/qinteractive-mini-2-1-1-1.gif",
    "width" : 75
  },
  "mainEntityOfPage" : "https://www.websitemagazine.com/advertising/predictive-behavioral-advertising-unveiled-q",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/gradient-regular@3x-1.png",
      "width" : 242.48277
    },
    "name" : "Digital Advertising News, Tips & Trends From Website Magazine"
  }
}
```