Rio SEO Targets Influencers and Look-alikes

Allison Howen
by Allison Howen 17 Jul, 2013

Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO's social remarketing solution.


The SEO automation and social media technology provider has integrated its Rio SEO Social Advertise platform with the BlueKai Data Management Platform (DMP). This integration aims to help marketers obtain deeper audience insights for brand influencers, generate "look-alikes" and reach these important audience members with relevant messages across the 'Net.


The benefit of influencer remarketing and social look-alike targeting is that brands can reach their most engaged customers with relevant content and advertisments on traditional desktops, as well as mobile devices like tablets and smartphones, according to Ben Straley, vice president of social technologies at Rio SEO.


"The audience identified by the Social Advertise platform is the one most likely to share brand content with friends, family and colleagues, and to amplify the effectiveness of digital advertising," Straley said.  "Integrating our influencer remarketing capabilities with Blue Kai's DMP helps smart digital marketers learn much more about their influencers, remarket to them, and identify many more social look-alikes in the process."


Rio SEO's partnership with BlueKai will enable brands to not only remarket to social audiences, but also to generate more complete profiles for their brand influencers via new targeting attributes for audience expansion. Plus, data intelligence can be activated to BlueKai's list of media partners to inform targeted banner advertising campaigns, and thus, reaching influencers and look-alikes across the Web.


"At BlueKai our mantra is, 'Use what you know to power what you do,' and our partnership with Rio SEO empowers marketers to achieve this," said Cory Treffiletti, senior vice president of marketing at BlueKai. "In a nutshell, we are enabling marketers to use what they know about their social influencers to inform their ad targeting and messaging strategies to drive higher marketing ROI."


Marketers can start remarketing to influencers after a quick implementation of Rio SEO's patent-pending Tag and Trace script on their website, landing pages and rich media players. In addition, marketers can direct relevant advertising toward new prospects that show the same interests and behavior as their influencers. It is important to note that marketers can also leverage Rio software, Rio SEO Social Analyze, to measure and optimize the effectiveness of their advertising and content.