---
title: Skype Powering Click-to-Call on Bing
description: Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabli...
---

[Digital Advertising News, Tips & Trends | Website Magazine](https://www.websitemagazine.com/advertising)

# [Skype Powering Click-to-Call on Bing](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)

 Written by [Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) | Oct 8, 2013 5:00:00 AM

**Bing [announced](https://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/10/01/call-extensions-come-to-bing-ads) last week that it is introducing Call Extensions across all devices via Skype, enabling advertisers to connect with customers through phone calls from their ads. **

Last year Bing introduced a beta of Call Extensions, limited to smartphones. That project yielded some positive results for advertisers who saw higher ad click-through rates, more phones calls and better engagement according to Bing. 

The feature will enable advertisers to show a phone number along with their search ads on smartphones, PCs and tablets and only be charged on a cost-per-click basis. Advertisers will be able to access reports to see performance metrics (impressions, calls, spend data) at the campaign, ad group and even down to the extension level.

[View full post](https://www.websitemagazine.com/advertising/skype-powering-click-to-call-on-bing)

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