Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: native video and video app install ads.
Through its new formats advertisers will be able to reach and engage with consumers at new stages of their desktop and mobile journeys. For example, by using video app install ads marketers are able to display video ads that persuade consumers to download their apps on Yahoo mobile websites, Tumblr and various Yahoo apps like Yahoo News Digest and Yahoo Weather. To leverage Yahoo video app install ads marketers must be a part of Yahoo Gemini, Yahoo's mobile search and native advertising marketplace.
What's more, through its newly available native video ads, Yahoo enables marketers' ads to be seamlessly integrated their video ads into Yahoo's homepage, digital magazines and Yahoo apps.
"Today more than ever, consumers are showing they love engaging with digital video across all their devices," said Prashant Fuloria, SVP of advertising products. "At Yahoo, we believe that ads should be as delightful and engaging as the best content on web, which is why I'm thrilled to announce these two new powerful formats to help advertisers to reach their audiences."