--- title: Yahoo Delivers New Ad Capabilities to Advertisers description: Yahoo has recently announced the launch of two new video advertising formats for advertisers and dev... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-03-1690-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Yahoo Delivers New Ad Capabilities to Advertisers ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 27 Apr, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/yahoo-delivers-new-ad-capabilities-to-advertisers](mailto:?Body=https://www.websitemagazine.com/advertising/yahoo-delivers-new-ad-capabilities-to-advertisers) - Link Copied! ![Yahoo Delivers New Ad Capabilities to Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-03-1690-PM-1-1-1.jpg) **[Yahoo](https://www.yahoo.com/) has recently announced the launch of two new video [advertising](https://www.websitemagazine.com/advertising) formats for advertisers and developers: native video and video app install ads.**   Through its new formats advertisers will be able to reach and engage with consumers at new stages of their desktop and [mobile](https://www.websitemagazine.com/mobile) journeys. For example, by using video app install ads marketers are able to display video ads that persuade consumers to download their apps on Yahoo mobile websites, Tumblr and various Yahoo apps like Yahoo News Digest and Yahoo Weather. To leverage Yahoo video app install ads marketers must be a part of [Yahoo Gemini](https://gemini.yahoo.com/advertiser/home), Yahoo's mobile search and native advertising marketplace.   What's more, through its newly available native video ads, Yahoo enables marketers' ads to be seamlessly integrated their video ads into Yahoo's homepage, digital magazines and Yahoo apps.   "Today more than ever, consumers are showing they love engaging with digital video across all their devices," said Prashant Fuloria, SVP of advertising products. "At Yahoo, we believe that ads should be as delightful and engaging as the best content on web, which is why I'm thrilled to announce these two new powerful formats to help advertisers to reach their audiences."   ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Derek Schou", "url" : "https://www.websitemagazine.com/advertising/author/derek-schou" }, "dateModified" : "2023-05-01T20:21:41.056Z", "datePublished" : "2015-04-27T05:00:00.000Z", "headline" : "Yahoo Delivers New Ad Capabilities to Advertisers", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-03-1690-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/yahoo-delivers-new-ad-capabilities-to-advertisers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Derek Schou" } ], "headline" : "Yahoo Delivers New Ad Capabilities to Advertisers", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```