--- title: An Investment in Predictive Analytics Makes Perfect Sense description: A predictive analytics company closes a timely funding round. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/piece-of-pie_525x525-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # An Investment in Predictive Analytics Makes Perfect Sense ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/analytics/author/amberly-dressler) 17 Mar, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/an-investment-in-predictive-analytics-makes-perfect-sense](mailto:?Body=https://www.websitemagazine.com/analytics/an-investment-in-predictive-analytics-makes-perfect-sense) - Link Copied! ![An Investment in Predictive Analytics Makes Perfect Sense](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/piece-of-pie_525x525-1-1-1-1.png) **Forward-thinking companies are reconsidering their [business models](https://www.websitemagazine.com/marketing/this-too-shall-paas-the-ins-outs-of-your-product-as-a-service); is there a way for us to sell a subscription (t*hanks Adobe*), is there a way to connect our product to the Internet (*thanks Nest*), is there a way to charge per usage (*thanks iTunes*) or is there a way to offer our services on demand (*thanks Uber*)? As more startups launch or more legacy companies reinvent themselves, a significant amount of data is out there for the taking (just think of what usage patterns could tell a company - exciting stuff, really). The data needs to be captured, analyzed and leveraged to retain customers once the novelty fades - and predictive analytics can help brands automate outreach efforts well before the consumer leaves, or even thinks about leaving. ** For those reasons - the recently announced funding news out of Ohio-based Prevedere makes perfect sense. New business models need new retention efforts, and Prevedere has sold some industry heavy weights on its value, closing $10 million in Series B funding led by Norwest Venture Partners with participation from Microsoft Ventures and existing investors PointGuard Ventures and Rev1 Ventures. Prevedere closed a Series A funding round of [$4 million in 2015](https://www.bizjournals.com/columbus/news/2015/06/30/fast-growing-big-data-software-firm-raises-6-7m.html).  "This investment solidifies Rev1's position as a lifecycle investor, and further proves our commitment to supporting the region's high-growth companies from concept to early stages," said Tom Walker, CEO of [Rev1 Ventures](https://www.rev1ventures.com/). "One of Rev1's earlier seed funds was the first investor in Prevedere five years ago and we've supported the company's growth with capital and strategic services since its formation. As a result of its customer-centric approach, Prevedere has attracted attention and capital from West Coast investors, while maintaining its strong presence in Ohio. They are a model for a successful Central Ohio startup, and we are pleased to continue supporting their growth." ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/analytics/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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