--- title: Digital Analytics News, Tips, Blogs & Insights | Website Magazine | Allison Howen description: "I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver" --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) # Allison Howen I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) by [DataHero and Marketo Help Marketers Dig Deeper into Data](https://www.websitemagazine.com/analytics/datahero-and-marketo-help-marketers-dig-deeper-into-data) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![DataHero and Marketo Help Marketers Dig Deeper into Data](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/big-data_100x100-Jan-22-2023-11-44-16-0360-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/datahero-and-marketo-help-marketers-dig-deeper-into-data) [Self-service cloud data visualization tool DataHero has unveiled a new partnership with marketing automation ...](https://www.websitemagazine.com/analytics/datahero-and-marketo-help-marketers-dig-deeper-into-data) [SMBs Taking Advantage of Analytics](https://www.websitemagazine.com/analytics/smbs-taking-advantage-of-analytics) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![SMBs Taking Advantage of Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_connect_the_dots-Jan-22-2023-11-40-50-2285-PM-1-1-1.jpg)](https://www.websitemagazine.com/analytics/smbs-taking-advantage-of-analytics) [Small businesses may not be taking advantage of big data, however, a new survey from Constant Contact reveals ...](https://www.websitemagazine.com/analytics/smbs-taking-advantage-of-analytics) [Square Unveils Analytics Tool](https://www.websitemagazine.com/analytics/square-unveils-analytics-tool) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Square Unveils Analytics Tool](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarelogo-Jan-22-2023-11-41-13-9204-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/square-unveils-analytics-tool) [Square is bolstering its offerings for small businesses once again, as the business solutions provider has ...](https://www.websitemagazine.com/analytics/square-unveils-analytics-tool) [Tumble into Tumblr Analytics](https://www.websitemagazine.com/analytics/tumble-into-tumblr-analytics) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Tumble into Tumblr Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unionmetrics-4-1-1-1.png)](https://www.websitemagazine.com/analytics/tumble-into-tumblr-analytics) [Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for ...](https://www.websitemagazine.com/analytics/tumble-into-tumblr-analytics) [Visualize Real-Time Insights with Klipfolio](https://www.websitemagazine.com/analytics/visualize-real-time-insights-with-klipfolio) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Visualize Real-Time Insights with Klipfolio](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/klipfolio-1-1-1-1.jpg)](https://www.websitemagazine.com/analytics/visualize-real-time-insights-with-klipfolio) [Real-time dashboard platform, Klipfolio, has launched the general availability for the latest round of ...](https://www.websitemagazine.com/analytics/visualize-real-time-insights-with-klipfolio) [Plug-in Customer Feedback Surveys with iPerceptions](https://www.websitemagazine.com/analytics/plug-in-customer-feedback-surveys-with-iperceptions) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Plug-in Customer Feedback Surveys with iPerceptions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/iperceptions-mini-Jan-22-2023-11-40-35-5146-PM-1-1-1.jpg)](https://www.websitemagazine.com/analytics/plug-in-customer-feedback-surveys-with-iperceptions) [Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for ...](https://www.websitemagazine.com/analytics/plug-in-customer-feedback-surveys-with-iperceptions) [Get User Experience Insights with YouEye](https://www.websitemagazine.com/analytics/get-user-experience-insights-with-youeye) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Get User Experience Insights with YouEye](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youeye-2-1-1-1.png)](https://www.websitemagazine.com/analytics/get-user-experience-insights-with-youeye) [YouEye is looking to make a splash in the testing industry. The company, which was the winner of 2012's ...](https://www.websitemagazine.com/analytics/get-user-experience-insights-with-youeye) [Content Marketing Analytics Available at Informly](https://www.websitemagazine.com/analytics/content-marketing-analytics-available-at-informly) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Content Marketing Analytics Available at Informly](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/informly-2-1-1-1.png)](https://www.websitemagazine.com/analytics/content-marketing-analytics-available-at-informly) [A new analytics service from Informly is helping small business owners and bloggers optimize their content ...](https://www.websitemagazine.com/analytics/content-marketing-analytics-available-at-informly) [Universal Analytics for Merchants](https://www.websitemagazine.com/analytics/universal-analytics-for-merchants) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Universal Analytics for Merchants](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/goog-univanalytics-3-1-1-1.png)](https://www.websitemagazine.com/analytics/universal-analytics-for-merchants) [Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with ...](https://www.websitemagazine.com/analytics/universal-analytics-for-merchants) [Analytics Get a Makeover with Visual.ly](https://www.websitemagazine.com/analytics/analytics-get-a-makeover-with-visual-ly) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Analytics Get a Makeover with Visual.ly](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/visually-3-1-1-1.png)](https://www.websitemagazine.com/analytics/analytics-get-a-makeover-with-visual-ly) [For some Web workers, sorting through analytics can be a dull, yet necessary, task. But a new tool from ...](https://www.websitemagazine.com/analytics/analytics-get-a-makeover-with-visual-ly) [Topple into Social Analytics with Topsy](https://www.websitemagazine.com/analytics/topple-into-social-analytics-with-topsy) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Topple into Social Analytics with Topsy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/topsy-mini-Jan-22-2023-11-41-15-8712-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/topple-into-social-analytics-with-topsy) [Get ready to dive into a deluge of tweets - thanks to real-time social analytics provider Topsy. The company ...](https://www.websitemagazine.com/analytics/topple-into-social-analytics-with-topsy) [Pinpoint Social Segments for Real ROI](https://www.websitemagazine.com/analytics/measure-your-social-roi) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Pinpoint Social Segments for Real ROI](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/echosystem-mini-2-1-1-1.png)](https://www.websitemagazine.com/analytics/measure-your-social-roi) [Measuring the ROI of a social media campaign can be a difficult task - especially because it is hard to tell ...](https://www.websitemagazine.com/analytics/measure-your-social-roi) [Measure Mobile App Analytics](https://www.websitemagazine.com/analytics/mobile-app-measurement-reports-from-google) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Measure Mobile App Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-21-4709-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/mobile-app-measurement-reports-from-google) [Mobile is becoming an intricate part of everyday life. It isn't only a communication device anymore; instead ...](https://www.websitemagazine.com/analytics/mobile-app-measurement-reports-from-google) [GoodData and ExactTarget Launch Marketing Insights App](https://www.websitemagazine.com/analytics/gooddata-and-exacttarget-launch-marketing-insights-app) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![GoodData and ExactTarget Launch Marketing Insights App](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/stocks-mini-Jan-22-2023-11-40-54-5531-PM-1-1-1.gif)](https://www.websitemagazine.com/analytics/gooddata-and-exacttarget-launch-marketing-insights-app) [Cloud-based enterprise Business Intelligence (BI) platform GoodData has launched the ExactTarget + Google ...](https://www.websitemagazine.com/analytics/gooddata-and-exacttarget-launch-marketing-insights-app) [Audience Opportunity Report from Get Smart Content](https://www.websitemagazine.com/analytics/audience-opportunity-report-from-get-smart-content) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) [![Audience Opportunity Report from Get Smart Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/getsmart-mini-4-1-1-1.gif)](https://www.websitemagazine.com/analytics/audience-opportunity-report-from-get-smart-content) [Get Smart Content has launched a free tool called the Audience Opportunity Report, which allows brands to ...](https://www.websitemagazine.com/analytics/audience-opportunity-report-from-get-smart-content) #### Subscribe to Our Newsletter! 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