Company-Based Targeting with FastBase' Google Analytics Add-On

Data provider Fastbase released a new free add-on for Google Analytics that offers information about the companies that employ those that visit your website.

The new add-on provides basic company data (revenue and employee data) as well as contact information (along with some insights into the visitors' interaction) for specific company employees including email addresses and LinkedIn profiles when available, and even makes it possible to download the company list directly to an Excel or CSV file.

The new add-on will give the more than 49 million Google Analytics users an opportunity to generate leads that identify those that are engaging in Google Adwords campaigns or are visiting a website directly.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.