Video presents many challenges for publishers and advertisers and none more significant than analytics. That may no longer be the case as video search engine MeFeedia, announced the launch of a video analytics suite for HTML5 video.
MeFeedia's offering enables for thet racking of video engagement across Web, mobile, and TV - from Apple's Pad to Android mobile phones
The video analytics solution, which is available for publishers now, is brokenup into sections; Summary, Recent, Popular, Devices, Videos and Channels and can be sorted by the Web address for easy navigation between publishing outlets.
According to MeFeedia, each of the sections provide an opportunity for users to gather granular data for a single video or an aggregate view for videos in a library. There are options to scribble notes directly into a graph using a mouse, and downloadable export options including CSV, XLS & XML for easy sharing. The entire interface is also available on the iPad, with full graphing and charting functionality using HTML5.
"Consumers are increasingly watching video on all screens from laptops to smart phones, Desktops to TVs," said Frank Sinton, CEO of MeFeedia. "With a cross-platform look at what, how and where content is being watched - in real-time - advertisers and publishers can immediately react to the changing demands of consumers and clients."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.