--- title: GoodData and ExactTarget Launch Marketing Insights App description: Cloud-based enterprise Business Intelligence (BI) platform GoodData has launched the ExactTarget + G... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/stocks-mini-Jan-22-2023-11-40-54-5531-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # GoodData and ExactTarget Launch Marketing Insights App ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) 27 Feb, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/gooddata-and-exacttarget-launch-marketing-insights-app](mailto:?Body=https://www.websitemagazine.com/analytics/gooddata-and-exacttarget-launch-marketing-insights-app) - Link Copied! ![GoodData and ExactTarget Launch Marketing Insights App](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/stocks-mini-Jan-22-2023-11-40-54-5531-PM-1-1-1.gif) **![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/stocks-mini-Jan-22-2023-11-40-55-3123-PM-1-1-1.gif?width=75&height=75&name=stocks-mini-Jan-22-2023-11-40-55-3123-PM-1-1-1.gif)Cloud-based enterprise Business Intelligence (BI) platform GoodData has launched the ExactTarget + Google Analytics application.** The application comes from [GoodData](https://www.gooddata.com/)'s partnership with [ExactTarget](https://www.salesforce.com/products/marketing-cloud/email-marketing/), an email and marketing solutions provider for business-to-business and ecommerce organizations. [ExactTarget + Google Analytics](https://www.gooddata.com/apps/exacttarget-google-analytics) is built for online marketers. It delivers interactive reports and dashboards, to enable users to easily track conversions and analyze campaign performance in a single user interface. *"Big Data flies at marketers from every direction - email, social media, online advertising, and CRM. Traditionally, marketers needed to pull data from many places- campaign data from marketing automation systems and Google Analytics for conversion tracking- to understand the customer lifecycle,"* says Cody Crnkovich, senior director of powered by partnerships at GoodData. *"ExactTarget + Google Analytics gives marketers a ground-breaking, complete picture of lead and customer conversion."* Marketers that use the ExactTarget + Google Analytics application can measure ecommerce revenue, side-by-side email performance, Google Analytics goal performance, and campaign and leader board analysis. Additionally, with GoodData collaboration features, reports and results can be shared across the organization through email, PDF, CSV or embedded into other online systems and websites. Pricing for the GoodData application for ExactTarget + Google Analytics starts at $300 a month, and is based on monthly email volume. ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [Making the Most of Analytics Tools ![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) ### [How Does Cohort Analysis Work? ![How Does Cohort Analysis Work?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-12-59-27-1530-PM-Apr-25-2023-02-55-59-4839-AM-May-01-2023-08-15-22-9173-PM.png)](https://www.websitemagazine.com/analytics/how-does-cohort-analysis-work) ### [On Cohorts & Direct Audience Optimization ![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg)](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) #### Subscribe to Our Newsletter! 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