--- title: Make the Correct Decision Thanks to Deep Contextual Insights description: Brands are constantly looking for ways in which they can improve their interactions with consumers, ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-32-7081-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Make the Correct Decision Thanks to Deep Contextual Insights ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [by Derek Schou](https://www.websitemagazine.com/analytics/author/derek-schou) 14 Apr, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/make-the-correct-decision-thanks-to-deep-contextual-insights](mailto:?Body=https://www.websitemagazine.com/analytics/make-the-correct-decision-thanks-to-deep-contextual-insights) - Link Copied! ![Make the Correct Decision Thanks to Deep Contextual Insights](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-32-7081-PM-1-1-1.jpg) **Brands are constantly looking for ways in which they can improve their interactions with consumers, however, before brands can look to improve upon their interactions they must first have accurate data on how consumers are currently engaging with them.** [Knetik](https://www.knetik.com/), a services management company, has recently announced that it has completed its acquisition of [SPLYT](https://www.splyt.com/), an application ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [Derek Schou](https://www.websitemagazine.com/analytics/author/derek-schou) Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Derek Schou", "url" : "https://www.websitemagazine.com/analytics/author/derek-schou" }, "dateModified" : "2023-05-01T20:17:00.502Z", "datePublished" : "2015-04-14T05:00:00.000Z", "headline" : "Make the Correct Decision Thanks to Deep Contextual Insights", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_square_tiles-Jan-22-2023-11-43-32-7081-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/analytics/make-the-correct-decision-thanks-to-deep-contextual-insights", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Derek Schou" } ], "headline" : "Make the Correct Decision Thanks to Deep Contextual Insights", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```