1:1 Personalization via Email
Predictive analytics platform provider Reflektion has unveiled a new solution called Right Time Messaging, which enables marketers to personalize emails to individual recipients up until the moment the email is opened.
Right Time Messaging has launched across several Reflektion clients, including Disney and O’Neill Clothing. The solution can be leveraged to deliver personalized email content that is specifically aligned with each reipient’s interests and most recent shopping intent.
It is important to note that Right Time Messaging is the first product leverging the Reflektion platform that works with a retailer’s marketing systems. Moreover, the email messaging solution is focused on reactivating customers by injecting real-time, 1:1 content into triggered and promotional emails. Plus, the solution selects the most relevant products and promotions for each individual, which helps to convert buyers into loyal customers by accelerating second online purchases.
“In order to fully engage with our shoppers, we need to always be providing them with the most relevant content. This means extending the shopping and discovery experience off site, but doing it in a really personal way,” said Daniel Neukomm, CEO of La Jolla Group, O’Neill Clothing’s parent company. “Reflektion’s email solution lets us be hyper relevant right down to the individual level in real time, literally as customers open the email on any device.”
With this new email solution retailers can extend the shopping and discovery experience into the email channel by promoting products targeted to each individual recipient’s preferences. Reflektion clients also generate emails that feature a direct link to products, which shortens the recipient’s click stream across all devices and reduces shopper frustration and abandonment.
“Email can be the most powerful and efficient reactivation tool for marketers. But the batch and blast technique still in use is often not effective with today’s digital consumer,” said Sean Moran, CEO of Reflektion. “With the ability to deliver relevant products and promotional messages to individuals based on their shopping behavior up to the time they open the email, marketers can breathe new life into their brand’s email strategy by dramatically improving results.”