1-Click Social Ads from Easy Social Shop
Social commerce platform Easy Shop Social has unveiled a new advertising offering that aims to make it easier for merchants to launch social ads and obtain new customers.
The ad offering combines analytics with Easy Social Shop’s targeting technology to improve the effectiveness of social media marketing for SMBs. Through the new feature, merchants can use an automated tool to run social ad campaigns with just one click. Merchants simply need to enter a few basic details, and then the tool automatically generates the creative for the campaign and targets relevant users. Plus, advertisements’ maintenance and performance measurement are handled by the Easy Social Shop platform, which leaves small business owners free to focus on other daily tasks.
"Advertising on social media is a critical mechanism for SMBs to improve sales and drive growth, so it was only natural for us to address this need for our merchants," said Nissim Lehyani, Easy Social Shop CEO. "Easy Social Shop is committed to serving as a comprehensive platform that allows SMBs to utilize social media to its fullest benefit. Finally SMBs can advertise via a platform that speaks their language. We can help them grow and develop their businesses by reaching new audiences. We’re gradually rolling the new feature to our merchants, and from recent usage measurements we saw that 89 percent advertised for their first time on Facebook via Easy Social Shop, and that 72 percent are promoting another product after their first attempt.”