10 Local Apps Driving Traffic (and Conversions)
Now-a-days, smartphones are intertwined into our everyday lives – from conducting tasks as simply as sending a text message, to more robust functions like discovering popular restaurants when in an unfamiliar area.
And while there is no denying that these handheld devices have changed the way we interact with the world around us, they have also changed the way that businesses operate. This is because businesses now need to worry about another channel to attract, acquire and convert customers through. And to make things more complicated, mobile acquisitions can come from a variety of places, from mobile websites to mobile applications. For example, is isn’t uncommon for someone to consult a service like Yelp to look for local shoe boutiques, or a service like Foursquare to find a new coffee shop to try.
In order to make sure mobile is driving traffic to your brick-and-mortar store (or website, in some cases), it is important to monitor the platforms that consumers leverage to find it while on the go.