$10 Million in Series B Funding for [x+1]
Online targeting vendor [x+1] has closed a $10 million Series B funding round led by Intel capital.
[x+1] provides solutions to optimize engagement rates and lift conversion in both media and on websites using its predictive marketing solutions.
“Intel Capital’s investment reflects our ability to continually expand our client base among marketers and agencies and to develop new breakthrough solutions that deliver measurable results,” said John Nardone, [x+1]’s chairman and CEO. “We are now in a great position to expand our growth initiatives. 2011 will be a big year for us, and for our major Fortune 500 clients to improve the scale, performance and cost-effectiveness of their online marketing initiatives.”
Existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners also participated. The funding will be used to support [x+1]’s growth initiatives centered on its digital marketing hub, which empowers multi-channel audience targeting at scale.