10 Tools for Better Website Testing
A business’s website is both a work of art and a science project.
This is because websites must not only be visually appealing, but also intuitive for customers to use. The best way to blend the art and science of website development is to leverage testing tools. Doing so enables businesses to glean customer insights and preferences, which can be leveraged to make data-driven decisions and optimize sites for better performance.
Before getting started on your website’s testing initiatives, however, it is important to decide on a testing solution. To get started, take a look at the 10 testing tools featured below.
Look no further than Fivesecondtest.com if you need to conduct a test in a jiffy. The tool enables users to obtain insights into visitors’ first impressions of a design. Users simply need to upload a screenshot or mockup of their design and set up some questions that they want answered. Then testers have five seconds to complete the test. The platform then collects all responses, extracts frequent keywords and presents the data in graphs.
Discover how much traffic your website or app can handle with the Load Impact testing tool. With this tool, users can simulate realistic website traffic from 10 or more various locations. Moreover, the platform can be leveraged to script out different user scenarios and test up to 1.2 million concurrent users. It is also important to note that load tests can be set to run on a regular basis and test results are delivered in real-time.
With Maxymiser, users can conduct everything from A/B to multivariate tests. The platform can be leveraged to test across Web properties and mobile apps, and can be used to test any aspect of a site, even multi-page purchase funnels. Plus, users can build and launch tests without the help of IT, thanks to the platform’s four-step visual editing process.
Monetate’s testing and targeting solution enables users to test any site aspect to find out what works and what doesn’t with a website’s audience. Through the solution, users can run an unlimited number of A/B/n or multivariate tests without any coding knowledge required. The solution features a sentence-based experiment builder that enables users to select their target audience, define on-site action and create custom tracking events. Then, users can measure their results via Monetate’s analytics and reporting tool.
Optimzely offers A/B testing to help users increase engagement, interactions and conversions on their websites. The platform also features custom goal tracking, which enables users to track engagement, clicks, conversions, signups and more. Plus, Optimizely does not require users to have coding knowledge in order to run tests.
If you simply need to test how quick your site is, try Pingdom’s website speed testing tool. This tool not only analyzes the speed of a user’s site, but also provides a performance overview. This helps site owners identify problems and optimize their sites for better performance.
SiteSpect offers A/B and multivariate testing to enable users to optimize every aspect of their websites for a better customer experience. In fact, users can leverage the solution to test search algorithm changes, checkout flow processes, pricing and more. Users can also segment tests to show different features to different audiences, as well as test major changes to a website’s overall design.
With Usabilla, Web workers can access live, visual feedback. Through the platform, users can include customizable feedback forms on their sites for visitors to answer. Plus, the platform offers a dashboard that includes an aggregated overview of feedback results, as well as a visual analysis of the areas of the website where visitors gave feedback. Moreover, Usabilla offers exit surveys, campaign analytics and an integration with Google Analytics.
UserTesting offers on-demand usability testing for websites and apps. Through the platform, businesses can describe tasks that they want users to complete and select participants for the tests either from UserTesting’s user panel, the business’s own customers or visitors that are intercepted live on the company's website. Businesses typically receive feedback within an hour and have the ability to watch videos of participants using their site, read written questionnaire answers from participants and even ask follow-up questions.
With Webtrend’s online testing solution, users can conduct tests throughout the customer journey across Web properties and digital channels. Webtrends also offers users a dedicated team of optimization experts to help businesses create long-term plans and improve website conversions.