100 Million App Installs for Appia
Mobile user acquisition network Appia has reached a rather significant milestone - 100 million app installs.
Driven in great part by the increasing demand for mobile advertising campaigns, the milestone represents cumulative installs from Appia’s more than 2,000 app install campaigns on iOS and Android, including advertisers representing 64 of the top 100 grossing apps on the App Store and Google Play.
“Achieving 100 million app installs represents a significant milestone for Appia,” said Jud Bowman, CEO of Appia. “Mobile user acquisition has evolved and matured rapidly over the last year. Mobile ad dollars must not only back out into a healthy user acquisition cost, but a higher lifetime user value. Our focus from the beginning has been to create a mobile ad network that can meet scale and quality, for any app category, across Android and iOS.”
Appia published an interesting infographic back in October 2014, seen below, which highlights the most effective ad formats for driving app installs.