Unlocking & Enhancing the User Experience with Affiliate Links
By Pete Prestipino
Content monetization platform Vigink announced a partnership with MSN; will more publishers diversify from display for revenue?
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Is Ad Blocking Really That Bad?
By Pete Prestipino
Ad blocking may not be the threat that it was made out to be, but it's still a serious problem for advertisers and publishers alike.
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AI Adoption By Marketers is Limited
By Pete Prestipino
Adgorithms released data measuring marketers perceptions of artificial intelligence as it relates to marketing, marketing technology and...
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Snapchat Users Ignore Publishers & Ads
By Pete Prestipino
Sixty percent said they "always" or "often" skip ads on the app, spiking to 80 percent for those in the 18-24 year-old demographic.
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Marketing Mix Modeling: How to Use It to Forecast Future Impact
By Jacob Smart
Marketing mix modeling should be your company's go-to source for time, money and energy allotment into different advertising tunnels.
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Exclusion Lists for Bing Retargeting Ads
Bing Ads’ search retargeting will let advertisers create audience lists of users who have visited their sites after clicking on search ads
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Native Ads for WordPress with AdBlade [WordPress Wednesday]
By Pete Prestipino
Native advertising platform Adblade announced its new RTB (real-time bidding) plugin for WordPress publishers.
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YouTube Mobilizes Live Streams; Introduces Monetization
By Pete Prestipino
YouTube announced two rather major improvements to their network this week and it's captured the attention of creators.
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Hootsuite Grows Up with AdEspresso
By Pete Prestipino
The acquisition puts Hootsuite at the nexus of more than $500 million in annualized social spend.
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Everbody Panic! Malvertising on the Rise.
By Pete Prestipino
Digital threat management solution RiskIQ released its annual malvertising report and it appears 2016 had a major spike in activity.
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Mobile Ad Spend Poised to Double by 2021
By Pete Prestipino
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey.
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The Future of Programmatic is Self-Serve at AOL
By Pete Prestipino
AOL introduced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile.
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QUICK HIT: Ad Creative to Capture User Attention
By Pete Prestipino
An eye-tracking study from Fairfax Media takes a closer look at which online ad creative elements best capture consumers attention
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The Power of the Super Bowl Advertisement Continues to Grow with Increased Digital Media Attention
By Michael Pavone
Advertising has long been a mirror for American culture, but nowhere is this as evident as the history of Super Bowl commercials. Over the ...
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Everybody's Doing It; Snapchat Takes Ad-Targeting to the Next Level
By Pete Prestipino
Snapchat signed a deal with Oracle Data Cloud that will enable marketers to use data from offline purchases to target users
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Bing Adds Ad Extension Scheduling; Take Some Time Off
By Pete Prestipino
Bing announced the release of Ad Extension Scheduling, which will enable advertisers to control when their extensions are delivered.
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Making YouTube 'Better' for Advertisers & Consumers
By Pete Prestipino
Google announced changes that will allow advertisers and agencies to better measure their campaigns and reach their intended audience on YouTube
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Facebook Ticker Meets Sponsored Ads
By Allison Howen
Facebook’s Ticker just became a little bit more profitable in the eyes of a marketer. This we...
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Kenshoo Social Adds Twitter for Expanded Reach, Optimization
By Peter Prestipino
While Facebook advertising took the social/marketing world by storm, advertisers have been rather he...
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Social Annotations Now in Google Enhanced Campaigns
Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as lo...
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