In Pursuit of Higher Customer Lifetime Value
By Pete Prestipino
SessionM is now enabling marketers to deliver offers based on preferences and past-purchasing behaviors.

SessionM is now enabling marketers to deliver offers based on preferences and past-purchasing behaviors.
Automattic announced the launch of a "Simple Payment" button that will allow users of the hosted service to accept Paypal payments.
Automation will accelerate businesses toward a more digital workplace, but it won't happen without a fight.
There's been a major change to vendor sales since this study was last conducted in 2012.
One of the quickest ways to increase customer lifetime value is through the use of subscription services and it's getting easier for retailers.
One hundred million people already use AI, what are you waiting for?
80% of companies spend at least $1,000 per employee on sales technology tools per year and nearly one-half spend $2,000.
"Social listening" goes beyond monitoring brand mentions and success is dependent on a number of factors.
There is a growing need for tools to help brands manage experimentation programs and new tools from Optimizely should help them do that at scale.
Sentiment analysis is typically thought of in a social media setting and as a way to monitor how often your brand is brought up on social sites.
Optimization is a secondary player in many marketing organizations, but that can change.
A Q&A with the founder of a new user-generated site for lists.
Moments of shopping inspiration can come at any time, whether you’re walking down the street or browsing your social media feed.
A new study paints a bleak picture for legacy companies trying to keep up with those disrupting their industries.
With banner blindness at crisis levels, publishers are looking at any tactic that will enable them to stay out of the red and in the black.
There are several technology-driven solutions aiming to help those in security and IT ops stay ahead of potential threats.
There are hundreds of software solutions available today for businesses to produce, organize and optimize their digital content.
Cloud-based retail order management system (OMS) OrderDynamics announced an integration between its platform and the Salesforce Commerce Cloud.
Real estate sales and marketing platform Placester announced its integration that will enable its users to manage reviews and testimonials.
Artificial intelligence is influencing nearly every aspect of the consumer experience, including how automobiles are bought and sold.