Blog

In Pursuit of Higher Customer Lifetime Value

By Pete Prestipino

SessionM is now enabling marketers to deliver offers based on preferences and past-purchasing behaviors.

A Payment Button That Could Change the Web

By Walter Fine

Automattic announced the launch of a "Simple Payment" button that will allow users of the hosted service to accept Paypal payments.

Tackling Automation Challenges in Today’s Marketing Landscape

By Erik Severinghaus

Automation will accelerate businesses toward a more digital workplace, but it won't happen without a fight.

How SBOs Make Vendor Selections

By Amberly Dressler

There's been a major change to vendor sales since this study was last conducted in 2012.

E-Commerce Subscription Billing with Shopgate & Recharge

By Pete Prestipino

One of the quickest ways to increase customer lifetime value is through the use of subscription services and it's getting easier for retailers.

The Best AI Tools for Business that You Can Use Today

By Vincent Jacques

One hundred million people already use AI, what are you waiting for?

Making the Sales Process More Efficient

By John Michaels

80% of companies spend at least $1,000 per employee on sales technology tools per year and nearly one-half spend $2,000.

Inbound Social: How to Listen, Learn & Leverage Incoming Conversations

By Amberly Dressler

"Social listening" goes beyond monitoring brand mentions and success is dependent on a number of factors.

Experimenting at Scale

By Pete Prestipino

There is a growing need for tools to help brands manage experimentation programs and new tools from Optimizely should help them do that at scale.

Best Practices on Implementing Sentiment Analysis Across Marketing Efforts

By Collin Holmes

Sentiment analysis is typically thought of in a social media setting and as a way to monitor how often your brand is brought up on social sites.

Five Steps to Building an Optimization Program Leadership Can’t Ignore

By Drew Burns

Optimization is a secondary player in many marketing organizations, but that can change.

Publicly Share Your Checklists on a Medium-Like Site

By Amberly Dressler

A Q&A with the founder of a new user-generated site for lists.

Snap & Tap: Can Computer Vision, Machine Learning & AI Save eBay?

By Pete Prestipino

Moments of shopping inspiration can come at any time, whether you’re walking down the street or browsing your social media feed.

Hands are Tied for Heads of Digital Transformation

By Amberly Dressler

A new study paints a bleak picture for legacy companies trying to keep up with those disrupting their industries.

Finding A Better Paywall Solution for Digital Publishers

By Pete Prestipino

With banner blindness at crisis levels, publishers are looking at any tactic that will enable them to stay out of the red and in the black.

Stay Ahead of Attackers & Potential Cyber Threats From East to West

By Pete Prestipino

There are several technology-driven solutions aiming to help those in security and IT ops stay ahead of potential threats.

Popular Content Marketing Tools (2017 Edition, Volume 1)

By Website Magazine

There are hundreds of software solutions available today for businesses to produce, organize and optimize their digital content.

In Pursuit of Unified Omnichannel Fulfillment

Cloud-based retail order management system (OMS) OrderDynamics announced an integration between its platform and the Salesforce Commerce Cloud.

Managing Reviews and Testimonials for Real Estate Pros

By Tim Ginty

Real estate sales and marketing platform Placester announced its integration that will enable its users to manage reviews and testimonials.

Matching Content to Consumers

By Pete Prestipino

Artificial intelligence is influencing nearly every aspect of the consumer experience, including how automobiles are bought and sold.