Blog

Ecommerce Email Sees Diminishing Returns

As Internet retailers prepare for the upcoming holiday shopping season, understanding how to assess ...

Efficient Email Audience Targeting with Campaigner Elements API

By Peter Prestipino

The digerati (Internet professionals just like you) have big data on the brain, and as an industry, ...

Email Automation Comes to Campaign Monitor

Personalization sounds like such a great idea (and it is) but without the right solutions in place i...

Email Advertising with MailChimp and LaunchBit

By Allison Howen

Mailchimp has announced an integration with email advertising network LaunchBit.  The integrat...

Email & Retail Customer Loyalty in Focus

Email marketing automation provider dotMailer has released a series of updates to its Magento extens...

Email & Pinterest the Perfect Social Combo

By Peter Prestipino

With 70 million users as of July 2014, Pinterest has become very important to social media marketers...

Email Links Increase Traffic on Travel Sites

Email has been a good marketing tool for the travel industry, according to a new report from iPercep...

Email Journey Tracking in a Multi-Device World

By Peter Prestipino

How much do you know, I mean really know, about how your email initiatives are influencing online sa...

Email Is The Alpha Channel (STILL)

By Peter Prestipino

Adobe Campaign's second annual consumer email survey confirms what many digital media professionals ...

Email Invoicing Grows Dramatically

By Peter Prestipino

As a digital-minded freelancer, how do you send invoices? If it's still on paper, keep reading. Al...

Email Intelligence with MailChimp & Microsoft's PowerBI

MailChimp has partnered with Microsoft in an integration that will enable users of the email marketi...

Email Insights for Small & Mid-Sized Businesses

By Allison Howen

A new report from iContact is shedding light on how small and mid-sized businesses use email as a ma...

Email for Merchants with Miva Merchants and MailChimp

By Peter Prestipino

Email marketing service MailChimp has released a new integration module for the Miva Merchant platfo...

Email Deliverability; The More You Know

By Peter Prestipino

Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For thos...

Email Crowned King of B2C Communication Per New Report

By Derek Schou

Email has been a mainstay in marketing campaigns for years now. With the relatively new adoption of...

Email Campaigns Get Collaborative at MailChimp

Email marketers understand the numerous company departments that must be involved with each and ever...

Email Marketing Resolutions [Infographic]

Chances are you've already sent your first or first several email campaigns of 2017 - likely usi...

Email Marketing and Campaign Promises [Infographic]

For those of you who don't have an upcoming three-day weekend, you may have forgotten that Monda...

Email Marketers: Don't Forget About Dad

If there were ever a reason to create an email editorial calendar it's Father's Day. This i...

Email Marketers Win with Personalization

Personalization is key when it comes to email marketing, as a new study reveals that personalized em...