Blog

IBM and Twitter Realize it Takes Two to Tango

Social media provides companies with a near endless supply of data. Companies that leverage the chan...

Identify, Measure and Optimize Mobile Content with Kochava

Mobile attribution analytics and optimization company Kochava announced a new "class" of i...

In The Analytics Wars, Adobe is more than a Contender

By Peter Prestipino

Adobe hardly receives any notice in the mainstream technology press about its rather advanced analyt...

Incorporate Analytics to See the Numbers Behind the App

A world without analytics would be one of disarray. Without analytics there would be no way to tell...

Independent Retailers Double Down on Tech

By Amberly Dressler

Big data isn’t just for big business. Smaller retailers, according to LightSpeed’s seco...

Increasing Overall Social Efficiency

By Peter Prestipino

Social media analytics platform LiftMetrix announced a new enrichment tool that will bring greater s...

Introducing Calpont InfiniDB 3 with Amazon EC2 Support for Big Data

By Michael Garrity

Calpont officially announced the latest version of its InfiniDB high-performance analytic database, ...

iPerceptions Aims to Engage and Build Audiences

Voice of the customer feedback platform, iPerceptions, has launched a new product that helps content...

Is Click-through Rate a Meaningless Metric?

By Michael Phillips

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a k...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns,...

Is Television Influencing Your Online Traffic?

As brands look to drive deeper relationships with their consumers they must first understand what co...

IT Pros Get Big Data Certified (And Vice Versa)

Whether small or large, analytics can help companies to discover trends or anomalies they may otherw...

Keep Up with Useful Audience Info in Real-Time with PubNub

By Michael Garrity

The Internet moves at a rapid pace, and Web professionals are in the unfortunate position of having...

Key Interest Drivers in Big Data Analytics

By Peter Prestipino

Big data is (very) big business but what’s driving the trend? After a stellar 340 percent incr...

Keyword Not Provided in Google Chrome Omnibox Searches

By Peter Prestipino

The keyword not provided issue has caused serious issues (some would say damage) for search engine o...

Know Thy Audience: Comparing Segments with Adobe

By Peter Prestipino

Customers don't have identical characteristics and they most certainly don't behave in the same way....

Know The Value of Social Interaction

Digital marketers using Adobe Social (part of the Adobe Marketing Cloud) have been able to integrate...

Klipfolio Gets Connected with Google Analytics

Klipfolio, a provider of an operational dashboard for real-time business information and key perform...

Last Ditch Bounce Rate Reduction Effort

By Peter Prestipino

There's no better way to determine how well website content and website design are contributing to t...

Leverage Big Data Better with Automatic Segmentation

By Michael Garrity

We all know that it’s difficult to manage big data, which is, by its very nature, huge and dis...