Blog

Location Tagging for Social Media Intelligence

By Peter Prestipino

It has been challenging for large companies and brands to gather any truly useful intelligence from ...

Lock Down Your Cloud Data with Proactive Tools

By Derek Schou

As businesses continue to turn to the cloud for cheaper data storage they must also consider the ris...

Looking into OpenTracker’s OT Blaze

By Peter Prestipino

There are many Web analytics platforms on the market today which often cater to very different busin...

Low Latency Analytics Arrive in SiteCatalyst

By Peter Prestipino

Today’s Web is fast and vendors of analytics products are increasingly ready to serve. Adobe, ...

Make Better Merchandising Decisions with Inline Analytics

By Allison Howen

MarketLive has unveiled a new analytics tool for merchants, enabling them to make data-informed merc...

Make the Most of Every Website Interaction

For many website owners, a majority of their marketing budget is applied toward attracting new traff...

Make the Correct Decision Thanks to Deep Contextual Insights

By Derek Schou

Brands are constantly looking for ways in which they can improve their interactions with consumers, ...

Make Smarter Decisions with Survey Insights

A new online survey tool from Web applications provider Zoho can be used to gather customer opinions...

Making Viral Video Truly Measurable

By Michael Phillips

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measur...

Manage Multiple Instagram Profiles from One Dashboard

Social media managers can now gain insights into the performance of multiple Instagram accounts with...

Marketers Getting Long-Term Relationship Metrics Wrong

By Amberly Dressler

What a brand thinks they are doing right versus what they are actually doing right/wrong is often ve...

Marketing Analytics for LinkedIn Company Pages with TapAnalytics

By Peter Prestipino

How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts?...

Measure the Impact of Social Marketing Campaigns

By Allison Howen

ShortStack is helping brands measure their social marketing campaigns with the company’s new a...

Media Consumption of Millennials

Email marketing service and solution provider AWeber has announced the release of its new digital re...

Measuring, Analyzing and Optimizing the User Experience

How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, th...

Measuring the Digital Voice of the Customer Experience

To effectively solve customer issues, it's necessary to understand the visitor experience. Fortu...

Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better. In early October, Google made ava...

Mini-CRM & Marketing Dashboards

By Peter Prestipino

The savviest Web professionals use marketing dashboards to stay on top of their key performance data...

Mobile App Data Comes to Quantcast

Content is consumed everywhere nowadays – thanks to the growing popularity of mobile devices. ...

Mobile and Web Analytics Receives a Drag-and-Drop Makeover

Analytics are rapidly rising in the chain of importance for businesses. With the amount of informat...