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Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take...

Advertisers Focusing on Tablet Devices

By Allison Howen

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad ...

Advertisers Benefit from Consumers "Living" Online

By Derek Schou

Digital advertising has come a long way since the banner ad was a standard. While the banner ads ar...

Advertiser Outcome Score for Facebook's Audience Network Ads

By Peter Prestipino

Facebook is introducing a new metric that should help advertisers improve ad placement and provide g...

Advertise to the Right Consumer at the Right Moment

By Derek Schou

Consumers today are bombarded by a variety of advetisiments on their mobile devices whether they are...

Advertise Smarter by Syncing Campaigns

Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various ...

AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of ...

AdWords Data - So Fresh, So Clean

Google has made some interesting improvements to the freshness of some of its data reports in AdWord...

Adwords Benchmarking >> Advertisers Grade Performance with WordStream

Companies spend millions of dollars each year on Google's AdWords platform. So, how are their ca...

AdWords Advertising Moving Beyond Last-Click Attribution

By Peter Prestipino

Advertisers that believe customers that see their advertisement one time will immediately purchase a...

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

By Peter Prestipino

Right in time for the holiday season, Google has up and introduced a new campaign type for product l...

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

By Peter Prestipino

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as we...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requir...

Adwords New Bid Simulator Feature Estimates Conversions

In addition to receiving data on clicks, impressions, and cost estimates, Adwords advertisers can no...

Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Weak

A recent article in Entreprenuer, written by Eric Samson, suggested that affiliate marketing has cha...

Affiliate Industry Consolidation Begins with GetAds and Affiliate.com

By Peter Prestipino

Two well-known names in the affiliate marketing space are merging and it may just begin a rush among...

Affiliate Fraud is So Serious, AMs Need a Certification Now

Online compliance and brand protection service BrandVerity has announced it is now offering certific...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automa...

Amazon Says So Long to Flash Ads

By Peter Prestipino

Amazon announced that it will no longer accept Flash ads on Amazon.com, AAP (Amazon Advertising Plat...

Amazon Retools PPC Ad Offerings

By Peter Prestipino

Amazon will be killing off its e-commerce-friendly pay-per-click advertising program, Product Ads, w...